Lifestyle TVs
More than just a TV
The opportunity to express yourself. In your space, your own unique way.
See our Lifestyle TVs in use
Which Lifestyle TV is right for you?
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Uniqueness
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Screen Size
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Color
* For more information, please check the detail page of each product.
The Frame
Get complimentary bezel + 2 months Art Store subscription for selected models only.
The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.


The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.
The Freestyle
Unexpected joy everywhere
The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.


The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.
The Serif
Unconditionally Beautiful
With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favorite content in 4K resolution with drastically reduced glare.


The Serif is placed on a stand next to a table full of food. The Serif is placed on top of a table without a stand. The Serif is placed on a stand next to a chair. The Serif is placed on a stand facing a table.
The Premiere
Launch your private cinema in 4K triple laser
The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.


The Sero
Mobile Entertainment, better on TV
The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen. See your mobile content in QLED and Matte Display technology which drastically reduces glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.


A man is streaming social media on his phone. The same image is mirrored on The Sero which is in portrait mode. The Sero, which is in landscape mode shows a car. Then it rotates to portrait mode and shows social media on its screen.
Accessorize your Lifestyle TVs.
Discover the accessories to match your TV and optimize your viewing experience.
* TV and accessories sold separately.
Customizable Frame

