A retail mall, for example, can employ a large-format LED feature wall that drives both the brand and the shopping experience.

LED displays can be installed on the outsides of the stores or even as entry ceilings for a fully active store façade to replace traditional signs and exterior design elements. Not just eye-catching, they are also informational to a customer seeking a particular product or service.

In a corporate setup, LED displays are also making a difference as high-profile lobby feature walls to provide branding while also providing pertinent information such as directions and registration instructions.

Similarly, corporate briefing centres and boardrooms are replacing projectors with seamless and bright LED display walls that allow CXO-level audiences to be immersed in high-resolution content.

These advanced uses are possible because of the advantages that LED technology has brought to the table over the years.

For one, it offers superior display quality, using sophisticated image processing and handling technologies, such as AI upscaling and high dynamic range (HDR), to make large screens look as good as premium consumer TVs at home.

The slim and modular LED design also means that these new digital displays are more flexible in terms of installation and design.

A properly installed LED video wall is seamless, with no lines interrupting the content and viewing experience. In other words, a display that does not fail to catch the eye and retain interest.

Today, Samsung is the world’s No. 1 signage maker for 12 years running, according to OMDIA. This dominance translates to the breakthrough in fine-pitch LED as embodied in Samsung’s The Wall. It uses microLED technology featuring light chips that are of microscopic size to deliver stunning images, which is not possible on such large screens previously.

In The Wall, the tiny light pixels translate into the high contrast that premium home flat panel displays are known for.

What this means for businesses is an ability to more effectively and deeply engage target audiences in a wide range of situations.

The Wall, when used in a corporate boardroom, for example, would deliver crisp, rich resolution up to 4K or 8K visuals ideal for presenting highest quality rendering of industrial or building designs.

Virtual meetings would likely not go away in the next few years. While used for video conferencing in a boardroom, The Wall can present the most life-like representation of remote participants that is missing from today’s typical setup using LCD or projectors.

In hospitality, too, The Wall is making a big impression. In hotels, premium banking centers and cruise lines, it creates life-like experiences that reflects the style and luxury of the space.

As they become mainstream, LED signages will be critical in delivering the deeper customer and audience engagement that many brands desire.

Just as flat-panel TVs were new to homes about 20 years ago, today’s LED displays made for commercial displays are pointing to a future that holds almost no limit.