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Why buy from Samsung
When you buy directly from Samsung, you benefit from a range of exclusive perks designed to make your shopping experience seamless and rewarding.
Price Promise
Don't worry we'll match the price! Find an identical product in stock for a better price at an eligible retailer within 14 days, we'll match it and refund the difference.
Free Delivery
Get your new Samsung product delivered to your door. Simply order on our online store and enjoy free delivery.***
Flexible payment options
We make it simple to pay online. Choose from Samsung Finance, Latitude Finance, credit card, PayPal, Google Pay and Afterpay.+ ‡
Expert Support
Our Customer Care team are available 7 days a week to provide product advice, technical support or help with an existing order. You can reach out via Chat, Phone or email for assistance.
* All products are available for sale at the price shown on this site. Subject to stock availability at time of purchase. Purchases must be made on the Samsung Online Store only (shop.samsung.com/au) and excludes the Samsung Education Store, Samsung Business, Samsung Enhanced Partnership Portals and Samsung Government. Not available in conjunction with any other offer unless otherwise advised. Prices and offer periods may be modified by Samsung at any time in its sole discretion without notice. Discounts are not transferable, exchangeable or redeemable for cash. Offer subject to Samsung Terms & Conditions of Sale.
** Free delivery is available in selected areas within Australia
^ Afterpay allows you to pay for your purchase over 4 instalments due every 2 weeks. For purchases up to $3,000 only. Advertised amount subject to approval by Afterpay.
^^ A swap device is a new or refurbished device that is the same model as your current device.Target Market Determination Document [PDF]
- AI based features available on select appliances.
‡ Samsung Finance by Glow: $250 minimum spend applies. Minimum 10% upfront payment amount of the total cart value and monthly payments required. Late payment fees apply. Only available for purchase of selected items from the Samsung Online Store by Australian residents who meet eligibility criteria, consent to an income level assessment and credit check with a Credit Reporting Bureau. Samsung Finance by Glow is provided by Glow Financial Services (Australia) Pty Ltd (ACN 668 894 504), ("Glow") a company registered in Australia with registered office at c/o KReston Stanley Williamson, Level 1, 34 Burton Street, Kirribilli NSW 2061. Learn more.
Latitude Finance: Approved customers only. Minimum spend applies. Equal monthly payments required. T&Cs, fees and charges apply. Exclusions may apply. Available on participating Latitude credit cards only. If there is an outstanding balance after the interest free period ends, interest will be charged at the Expired Promotional Purchase Rate currently 29.99% p.a. (subject to change). Account service fee per month applies (subject to change). Interest may also apply to other credit card transactions or if you do not comply with the T&C’s. Conditions of use set out the T&C’s of the Latitude Gem Visa credit card. Credit is provided by Latitude Finance Australia ABN 42 008 583 588 Australian Credit Licence number 392145. Learn more.
1. Trade-In Offer:
Galaxy S25|S25+ Bonus Credit Offer: You are entering into these Bonus Credit Offer terms and conditions with Samsung Electronics Australia Pty Ltd (‘Samsung’). From 12:00am (AEDT) 14 February 2025 until 11:59pm (AEDT) 12 March 2025, when you trade-in your eligible device, you could receive an additional credit of $150 off that you can use towards the purchase of a Galaxy S25 or a Galaxy S25+. Bonus credit is in addition to any trade-up credit. Your trade-in device must be listed here and have a value of more than $0 after assessment. Bonus credit is in addition to any trade-up credit. Eligible devices are here and must have a value of more than $0 after assessment. Bonus Credit Offer is only available at Samsung Stores and the Samsung Online Store, and is only available while stocks last and is subject to limited availability. Eligible devices and pricing are subject to change. By trading in your eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your device. Please ensure you save and then delete all files and data from your trade-in device before you trade them in. For trade-ins at Samsung Retail Stores: if you wish to use the full trade-in credit amount, you must do so in the same transaction, otherwise any excess credit will be forfeited. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied. This offer is strictly not available in conjunction with Galaxy S25 Series Eco-Voucher offers. Offer subject to Terms & Conditions of Sale.
Galaxy S25 Ultra Bonus Credit Offer: You are entering into these Bonus Credit Offer terms and conditions with Samsung Electronics Australia Pty Ltd (‘Samsung’). From 12:00am (AEDT) 14 February 2025 until 11:59pm (AEDT) 12 March 2025, when you trade-in your eligible device, you could receive an additional credit of $200 off that you can use towards the purchase of a Galaxy S25 Ultra. Bonus credit is in addition to any trade-up credit. Your trade-in device must be listed here and have a value of more than $0 after assessment. Bonus credit is in addition to any trade-up credit. Eligible devices are listed here and must have a value of more than $0 after assessment. Bonus Credit Offer is only available at Samsung Stores and the Samsung Online Store, and is only available while stocks last and is subject to limited availability. Eligible devices and pricing are subject to change. By trading in your eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your device. Please ensure you save and then delete all files and data from your trade-in device before you trade them in. For trade-ins at Samsung Retail Stores: if you wish to use the full trade-in credit amount, you must do so in the same transaction, otherwise any excess credit will be forfeited. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied. This offer is strictly not available in conjunction with Galaxy S25 Series Eco-Voucher offers. Offer subject to Terms & Conditions of Sale.
2. Eco Voucher Offer:
Galaxy S25 | S25+ Eco Voucher Offer: From 12:00am (AEDT) 14 February 2025 until 11:59pm (AEDT) 12 March 2025, customers will receive an Eco-Voucher valued at $150. Eco-Voucher must be redeemed in the same transaction as the purchase of a Galaxy S25 | S25+ and is only available for use on the Samsung Online Store. Eco-Voucher is redeemable on all Galaxy Tablets, Watches, Buds and Accessories. For the Eco-Voucher to apply, customers must select at least $150 worth of eligible Galaxy Devices and Accessories upon checkout. Any unused portion of the Eco-Voucher will be forfeited. Discount is not transferable, exchangeable or redeemable for cash. This offer is strictly not available in conjunction with Galaxy S25 Series Trade-In bonus offers. Offer subject to Terms & Conditions of Sale.
Galaxy S25 Ultra Eco Voucher Offer: From 12:00am (AEDT) 14 February 2025 until 11:59pm (AEDT) 12 March 2025, customers will receive an Eco-Voucher valued at $200. Eco-Voucher must be redeemed in the same transaction as the purchase of a Galaxy S25 Ultra and is only available for use on the Samsung Online Store. Eco-Voucher is redeemable on all Galaxy Tablets, Watches, Buds and Accessories. For the Eco-Voucher to apply, customers must select at least $200 worth of eligible Galaxy Devices and Accessories upon checkout. Any unused portion of the Eco-Voucher will be forfeited. Discount is not transferable, exchangeable or redeemable for cash. This offer is strictly not available in conjunction with Galaxy S25 Series Trade-In bonus offers. Offer subject to Terms & Conditions of Sale.
3. Galaxy S24 Bonus Credit Offer: You are entering into these Bonus Credit Offer terms and conditions with Samsung Electronics Australia Pty Ltd (‘Samsung’). From 12:00am (AEDT) 22 January 2025 until 11:59pm (AEDT) 4 March 2025, when you trade-in your eligible device, you could receive an additional credit of $150 off that you can use towards the purchase of a Galaxy S24 | S24+. Bonus credit is in addition to any trade-up credit. Your trade-in device must be listed here and have a value of more than $0 after assessment. Bonus credit is in addition to any trade-up credit. Eligible devices are listed here and must have a value of more than $0 after assessment. Bonus Credit Offer is only available at Samsung Stores and the Samsung Online Store, and is only available while stocks last and is subject to limited availability. Eligible devices and pricing are subject to change. By trading in your eligible devic, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your device. Please ensure you save and then delete all files and data from your trade-in device before you trade them in. For trade-ins at Samsung Retail Stores: if you wish to use the full trade-in credit amount, you must do so in the same transaction, otherwise any excess credit will be forfeited. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied.
$650 value is based on a $500 discount on the RRP, a $150 trade-in bonus when trading in an eligible device. By trading in your existing eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your existing eligible device. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent online transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied.
4. Galaxy Tab S9 Bonus Credit Offer: You are entering into these Bonus Credit Offer terms and conditions with Samsung Electronics Australia Pty Ltd (‘Samsung’). From 12:00am (AEDT) 22 January 2025 until 11:59pm (AEDT) 04 March 2025, when you trade-in your eligible device, you could receive an additional credit of $300 off that you can use towards the purchase of a Galaxy Tab S9. Bonus credit is in addition to any trade-up credit. Your trade-in device must be listed here and have a value of more than $0 after assessment. Bonus credit is in addition to any trade-up credit. Eligible devices are listed here and must have a value of more than $0 after assessment. Bonus Credit Offer is only available at Samsung Stores and the Samsung Online Store, and is only available while stocks last and is subject to limited availability. Eligible devices and pricing are subject to change. By trading in your eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your device. Please ensure you save and then delete all files and data from your trade-in device before you trade them in. For trade-ins at Samsung Retail Stores: if you wish to use the full trade-in credit amount, you must do so in the same transaction, otherwise any excess credit will be forfeited. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied.
$1170 value is based on a $200 discount on RRP, trade-in savings from an eligible Galaxy Tab S9 Ultra 5G 1TB in good working order valued at a maximum of $670 and a $300 trade-in bonus when trading in an eligible device. Actual trade-in value may vary based on the condition, make, model, and other factors of the device being traded in. The final trade-in value will be determined upon assessment of the device. Eligible devices and pricing are subject to change. By trading in your existing eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your existing eligible device. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent online transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied.
6. Galaxy Watch Ultra Bonus Credit Offer: You are entering into these Bonus Credit Offer terms and conditions with Samsung Electronics Australia Pty Ltd (‘Samsung’). From 12:00am (AEDT) 09 January 2025 until 11:59pm (AEDT) 04 March 2025, when you trade-in your eligible device, you could receive an additional credit of $100 off that you can use towards the purchase of a Galaxy Watch Ultra. Bonus credit is in addition to any trade-up credit. Your trade-in device must be listed here and have a value of more than $0 after assessment. Bonus credit is in addition to any trade-up credit. Eligible devices are listed here and must have a value of more than $0 after assessment. Bonus Credit Offer is only available at Samsung Stores and the Samsung Online Store, and is only available while stocks last and is subject to limited availability. Eligible devices and pricing are subject to change. By trading in your eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your device. Please ensure you save and then delete all files and data from your trade-in device before you trade them in. For trade-ins at Samsung Retail Stores: if you wish to use the full trade-in credit amount, you must do so in the same transaction, otherwise any excess credit will be forfeited. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied.
7. Galaxy Tab S10 Series Bonus Credit Offer: You are entering into these Bonus Credit Offer terms and conditions with Samsung Electronics Australia Pty Ltd (‘Samsung’). For a limited time from 12:00am (AEDT) 09 January 2025 until 11:59pm (AEDT) 16 February 2025, when you trade-in your eligible device, you could receive an additional credit of $500 that you can use towards the purchase of a Galaxy Tab S10+ or a Galaxy Tab S10 Ultra. Bonus credit is in addition to any trade-in credit (the value of the device that has been traded-in). Eligible devices are listed here and must have a value of more than $0 after assessment. Bonus Credit Offer is only available at the Samsung Online Store. While stocks last. Eligible devices and pricing are subject to change. By trading in your existing eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your existing eligible device. Please ensure you save and then delete all files and data from your trade-in device before you trade them in. For trade-ins at Samsung Retail Stores: if you wish to use the full trade-in credit amount, you must do so in the same transaction, otherwise any excess credit will be forfeited. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent online transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied.
Bonus Book Cover Keyboard Slim Offer: Receive a bonus Book Cover Keyboard Slim Black (EF-DX920UBEGWW) valued at $349 (RRP) when you purchase the Galaxy Tab S10 Ultra and a bonus Book Cover Keyboard Slim Black (EF-DX820UBEGWW) valued at $299 (RRP) when you purchase the Galaxy Tab S10+ from 12:00am (AEDT) 06 January 2025 to 11:59pm (AEDT) 16 February 2025. One (1) Book Cover Keyboard Slim Black will be applied automatically to the cart. Subject to stock availability at time of purchase. This offer (including offer period) may be extended by Samsung at any time without notice. Discount is not transferable, exchangeable or redeemable for cash. Purchase must be made on the Samsung Online Store only (samsung.com/au) and excludes the Samsung Education Store, Samsung Business, Samsung Enhanced Partnership Portals and Samsung Government. Not available in conjunction with any other offer unless otherwise advised. Offer subject to Samsung Terms & Conditions of Sale.
$1919 value is based on trade-in savings from an eligible Galaxy Tab S9 Ultra 5G 1TB in good working order valued at a maximum of $670, a $400 discount on the RRP of the Galaxy Tab S10 Ultra, a $500 trade-in bonus when trading in an eligible device, a bonus Book Cover Keyboard Slim for Galaxy Tab S10 Ultra valued at $349 (RRP). Actual trade-in value may vary based on the condition, make, model, and other factors of the device being traded in. The final trade-in value will be determined upon assessment of the device. Eligible devices and pricing are subject to change. By trading in your existing eligible device, you agree to the Terms and Conditions for the program (as applicable) and to use your trade-in credit to purchase an eligible new Samsung product at the same time as trading in your existing eligible device. For trade-ins at Samsung Online: the total trade-in value cannot exceed the purchase price of your new product, the purchase price needs to be at least $1 (after any other discounts have been applied) and a charge equivalent to the estimated trade-in value of your device will be placed against your valid credit/debit card until we receive and complete our final assessment of your eligible device (after which the charge will be refunded). Trade-in credits (including excess credits for trade-ins at Samsung Stores), are not exchangeable, redeemable for cash or able to be used in subsequent online transactions. You must pay any outstanding amounts for the purchase of accessories and/or other products not covered by the trade-in credit value and/or any other discounts that may be applied.