The Frame

FIND YOUR FRAME
TV when it's on. Art when it's off.
The Frame is displaying Mona Lisa on its screen. The Frame is displaying Mona Lisa on its screen.
The Frame is mounted on a stand and is displaying a variety of artworks. The Frame is located next to pictures framed on the wall, which makes The Frame also look like a picture frame. The Frame is mounted on a stand and is displaying a variety of artworks. The Frame is located next to pictures framed on the wall, which makes The Frame also look like a picture frame.

Transform your home into an art gallery

Art Mode

The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.

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* Art Store subscription required to access full selection. Fees apply to subscription service.

A list of art galleries and museums around the world are listed. A list of art galleries and museums around the world are listed.

Enjoy what's on, not the reflections

2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34. 2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34.

Matte Canvas

Fully enjoy what's on the screen with the new Matte Canvas to reduce glare.

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Match your space with customizable bezels

Bezels of various colors are being snapped into The Frame to show that they are interchangeable. Bezels of various colors are being snapped into The Frame to show that they are interchangeable.

Customizable Frame

The Frame offers a variety of customizable, magnetic bezels so you can easily choose your favourite colour to best suit your space.

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  • * Customizable Frame is sold separately.
  • * Availability of bezel styles and colours may vary by TV size and region.

Create your own look with
various display options

Style The Frame any way you want, display it in landscape or portrait mode.

* Sold separately.
* Video is simulated and for illustration purposes only. Actual appearance may differ from the video.

The Frame is mounted on a wall via Slim Fit Wall Mount which is included in purchase of The Frame. The Frame on an Auto Rotating Stand rotates from portrait to landscape mode*. The Frame is mounted on a wall via Slim Fit Wall Mount which is included in purchase of The Frame. The Frame on an Auto Rotating Stand rotates from portrait to landscape mode*.
The Frame on an Auto Rotating Wall Mount rotates from landscape to portrait mode*. The Frame is mounted on a Studio Stand*. The Frame on an Auto Rotating Wall Mount rotates from landscape to portrait mode*. The Frame is mounted on a Studio Stand*.

Discover the ideal size for your space

The Frame 75"
(2022)

75LS03B
SEE THE DETAILS
The Frame 75" (2022) The Frame 75" (2022)

The Frame 65"
(2022)

65LS03B
SEE THE DETAILS
The Frame 65" (2022) The Frame 65" (2022)

The Frame 55"
(2022)

55LS03B
SEE THE DETAILS
The Frame 55" (2022) The Frame 55" (2022)

The Frame 43"
(2022)

43LS03B
SEE THE DETAILS
The Frame 43" (2022) The Frame 43" (2022)

The Frame 32"
(2022)

32LS03B
SEE THE DETAILS
The Frame 32" (2022) The Frame 32" (2022)
DESIGN
ART
QLED TECH.
ACCESSORIES
NEXT Design

* Customizable frame bezel and other accessories sold separately.

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.

* Actual products including remote control may differ from image shown. Please see our product gallery.