TV when it's on. Art when it's off.
Transform your home into an art gallery
Art Mode
The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.
* Art Store subscription required to access full selection. Fees apply to subscription service.
Enjoy what's on, not the reflections
Match your space with customizable bezels
Customizable Frame
The Frame offers a variety of customizable, magnetic bezels so you can easily choose your favourite colour to best suit your space.
- * Customizable Frame is sold separately.
- * Availability of bezel styles and colours may vary by TV size and region.
Create your own look with
various display options
Style The Frame any way you want, display it in landscape or portrait mode.
* Sold separately.
* Video is simulated and for illustration purposes only. Actual appearance may differ from the video.
Discover the ideal size for your space
* Customizable frame bezel and other accessories sold separately.
* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.