Your Art Gallery on TV
Woman watches The Frame in living room. Zoom in on The Frame which displays a beautiful work of art.
The Frame is an art TV that does more than beautifully display what's on screen – it also lets you express yourself creatively, with so many choices for TV styling and artwork display.
What makes The Frame a masterpiece TV
Customized Design
Style your TV with a coloured bezel and other accessories.
* Supported Customizable bezel lineup may vary by country.
Art Store
Access over 3,000 works of art to display on your TV.
* Art pieces in the Art Store are subject to change without prior notice.
* The Art Store may not be available in some countries.
Matte Display
Enjoy a clear view of your art with a screen that reduces glare.
Design
Reflects your style, fits your space
Designed like a slim picture frame, The Frame blends beautifully into your room. It can also connect wirelessly to your other devices with the Wireless One Connect — so it looks like a real picture frame on your wall, without the usual cords and cables. For further harmony, you can add an outer bezel in a colour that complements your space.
The Frame displaying Bazille and Camille by Claude Monet hangs in a spacious white-toned living room. Buttons for Select theme, Select size, Customize your screen, Select bezel, Preview room, and Reset are visible. Select theme is clicked on and shows Neutral, Colorful, Natural, Modern, and the option to choose wall color. The theme Natural is selected and the living room setup changes with the Frame now displaying The Pink Cloud by Henri-Edmond Cross on a dark gray-colored wall. White is selected as the wall color and the wall turns white. Next, Select size is clicked on, revealing options for 32'', 43'', 50'', 55'', 65'', 75'' and 85''. The Frame shrinks in size as 65'' is selected, and then increases in size again as 85'' is selected. Next, Select bezel is clicked on and the options Brown, Sand gold, Teak, and White appear. The Frame's bezel changes to Brown as Brown is selected. Finally, Customize your screen is clicked on and reveals options to choose artwork, choose mat option, and choose mat color. The artwork on The Frame changes to Self-Portrait with Halo and Snake by Paul Gauguin as that artwork is selected. The mat also increases in size as the second mat option is selected.
- * The artworks displayed on The Frame can be found in the Samsung Art Store.
- * Customizable Frame sold separately.
- * Supported Customizable Frame lineup may vary by country.
- * When used with the Wireless One Connect, the TV requires a separate power connection.
- * Among The Frame lineup, only The Frame Pro released in 2025 is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
- * Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.
Art
Elevate your space with a beautiful work of art
Find stunning artwork to display from our 3,000+ piece collection in the Samsung Art Store. Or discover new pieces through Art Store Streams — a curated selection of 20 artwork delivered to you every month for free. From iconic masterpieces to modern designs, you're bound to discover works you love.
A vast collection of art awaits you in the Artwork Library
Many famous paintings are displayed in several columns. The columns are scrolled through. Skiff on the Yerres by Gustave Caillebotte is chosen among a smaller selection of six paintings. This artwork is displayed on The Frame hanging on a living room wall.
- * Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Fees apply to subscription service.
- * Art pieces in the Art Store are subject to change without prior notice.
- * The Art Store may not be available in some countries.
- * Art Streams availability may vary by country. The time at which the 20 artwork are delivered each month may vary by region. The timing and frequency at which the 20 artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.
Picture Quality
Immersive TV viewing in Neo QLED quality
The Frame can do more than just beautifully display art. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for your favourite entertainment, whether it's movies, sports, gaming or more.
Looks so real, it feels like you're in a museum
Enjoy art like it's really meant to be, from rich colours to textured details. The Frame has a matte display that’s UL-certified to be Glare Free, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful colour reproduction, so you can see diverse hues in all their original glory.
The Frame, which is turned off, reflects the light of a lamp hanging from the ceiling right next to it. The words Non Matte Display show below The Frame. The Frame is turned on to display The Bridal Path, White Mountains by Winslow Homer. The reflection of the lamp is still visible on the TV's screen. The Frame's display turns matte, and the lamp's reflection can no longer be seen. The words Matte Display can be read below The Frame. Glare Free: Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34, UL logo. PANTONE Validated ArtfulColor logo.
- * Only The Frame Pro features a Neo QLED display. The other models of The Frame feature a QLED display. Please check product specifications and features before purchase.
- * The above image is provided for the purpose of conveying the product concept, and the actual product may differ.
- * Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.
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Screen size
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Design
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One Connect
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Art Mode
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Art Store Streams
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QLED
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Samsung Vision AI
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Resolution
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Processor
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HDR
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Smart TV Platform
- Screen size : 85/75/65
- Design : Modern Frame Design
- One Connect : Wireless One Connect
- Art Mode : Yes
- Art Store Streams : Yes
- QLED : Neo QLED
- Samsung Vision AI : Yes
- Resolution : 4K Resolution
- Processor : NQ4 AI Gen3 Processor
- HDR : Neo Quantum HDR
- Smart TV Platform : Samsung Tizen OS
Get The Frame and its accessories
The Frame
Customizable Bezel
Auto-rotating Stand
