OLED AI TV

See all OLED TV

A New Era of Samsung AI TV

Experience the Wow difference of Samsung OLED

The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface. The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface.
  • *Global No.1 TV : Worldwide TV Market Share by Manufacturer - Annual unit & revenue basis
  • * Source -Omdia, Feb-2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

S95D

"Powered by Samsung's NQ4 AI Gen2 processor, Samsung's AI upscaling has always been one of the best."
"Overall, the Samsung S95D is the best performing OLED TV that I've used this year."

EDITOR'S CHOICE 2024 TECHAERIS EDITOR'S CHOICE 2024 TECHAERIS

S95D

"The Samsung S95D OLED is arguably the best TV that Samsung makes one of the best OLEDs that you can buy."
"This OLED is perfect for movies and part of an epic gaming setup."

EDITORS CHOICE Newsweek EDITORS CHOICE Newsweek

S95D

"It pushed OLED technology to previously unimaginable levels of brightness, while simultaneously improving all the secondary features - colour, contrast, sharpness and so on - required to ensure that all this groud-breaking brightness is put to absolutely optimal use."
"The QE65S95D is for me Samsung's best looking OLED TV yet, building a gorgeously futuristic feel around it's remarkable slimness."

Trusted Reviews HIGHLY RECOMMENDED Trusted Reviews HIGHLY RECOMMENDED

S95D

"With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested."
"The Samsung S95D is an exceptional 4K OLED gaming display."
"This year, Samsung has improved colour mapping. It uses AI technology to analyze and present more natural-appearing colours, particularly in skin tone subtleties."

SOUND & VISION TOP PICK SOUND & VISION TOP PICK

Why
Samsung OLED?

Deep blacks, clean whites and lively colours

OLED Picture Quality

Dive into the incredible picture crafted by Samsung OLED

with NQ4 AI Gen2 Processor

An explosion of color on a perfectly black background, outlined in the form of a TV. An explosion of color on a perfectly black background, outlined in the form of a TV.

Let the truly immersive picture quality of Samsung OLED take you beyond the screen. Cutting-edge self-illuminating pixels and our NQ4 AI Gen2 Processor optimize your favourite TV shows and movies in incredible 4K resolution. And with unique OLED colour-mapping and brightness boosting technologies, you can experience an accurate picture that makes you feel like you're actually there.

  • *Viewing experience may vary according to types of content and format.
  • *4K AI upscaling may not apply to PC connection and Game Mode.

Don't let screen glare
steal the show

OLED Glare Free

Ever been distracted by the glare on your TV screen? Samsung OLED reduces reflections from light sources, whether from the sun or lamps, so you maintain a clear view of its deep blacks and vivid colours. Now you can enjoy your favorite movies and shows without worrying about distracting reflections.

* Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/1310.
** " Glare Free" terminology comes from the UL standards for certification and may not accurately describe the feature's performance.

Uncover each subtle detail with precise contrast in every pixel

OLED HDR Pro (2.3X brighter than OLED HDR)

Catch the intricate details that immerse you deeper inside the story. Whether you're watching an intensely bright or dark scene, our NQ4 AI Gen2 Processor uses brightness-boosting technologies and OLED HDR Pro, up to 2.3X brighter than S85D model, to give you a clear view of what's happening.

* At peak brightness, OLED HDR Pro is measured as 2.3X brighter than OLED HDR.

OLED Gaming Experience

Supercharge your gaming with a winning screen

Scenes from The First Berserker Khazan are optimized into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED. Scenes from The First Berserker Khazan are optimized into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED.

Enjoy optimized gaming with Samsung OLED. Motion Xcelerator 144Hz provides sharp motion clarity for your favourite games, while AI Auto Game Mode automatically optimizes your game's settings to match its genre. So whether you're zooming towards a finish line or conquering enemies, our NQ4 AI Gen2 Processor works hard to immerse you in the worlds within.

Experience the power of ultra-smooth 144 Hz gaming

Motion Xcelerator 144Hz

Dominate the competition with a screen designed to help you win. Samsung OLED's motion enhancements support gaming up to 4K 144Hz, reducing judder and blur even at blazing-fast speeds. Its crisp visuals and lightning-fast responsiveness let you see and react faster when facing your biggest foes.

*4K 144hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
*4K 144Hz is only available on S95D and S90D.
A character in a racing game is blazing past the competition and off the Samsung OLED screen. 'Kartrider Drift' logo is on the top. A character in a racing game is blazing past the competition and off the Samsung OLED screen. 'Kartrider Drift' logo is on the top.

Skip the setup and just play

AI Auto Game Mode

Say goodbye to fussing with your game settings every time you play. Samsung OLED's NQ4 AI Gen2 Processor automatically detects what type of game you're playing to optimize settings for peak performance. Now you can jump right into the action with an intelligent screen that sets you up to win big.

*AI Auto Game Mode is available for certain console games only.
*Availability may vary according to game content and format.
A game being played is detected as 'Action RPG' by Samsung OLED, and the settings are automatically optimized for clearer picture quality. 'The First Descendant' logo is on the top. Another game is detected as 'Fighting' and then optimized into clearer picture quality. 'DNF Duel. Who's Next?' logo is on the top. A game being played is detected as 'Action RPG' by Samsung OLED, and the settings are automatically optimized for clearer picture quality. 'The First Descendant' logo is on the top. Another game is detected as 'Fighting' and then optimized into clearer picture quality. 'DNF Duel. Who's Next?' logo is on the top.

OLED Design

Designed to be barely there, beautiful everywhere

Featuring our slimmest TV profile yet, Samsung OLED blends beautifully into any space. Clean lines, minimalistic bezels and a flat back make it a simple and elegant addition into any home interior. Plus, the One Connect Box and One Connect Cable help keep your wires tucked away for a seamless look wherever it's placed.

A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display. A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display.
The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organizes numerous cables. The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organizes numerous cables.

One Connect Box

The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand. The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand.

LaserSlim Design

Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance. Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance.

Seamless Speaker

Samsung OLED’s
innovative features

  • The 2024 Samsung OLED shows a detailed flower in accurate color.

    Expert Calibration

    Enjoy accurate colour reproduction that's true to the original content. Thanks to our Expert Calibration, you get high-fidelity colours that adapt to even subtle changes in shades.
  • The 2024 Samsung OLED shows swatches of Pantone colors on a colorful nature scene. Pantone and Pantone SkinTone Validated logos.

    PANTONE Validated

    PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.
  • Two people are looking at the 2024 Samsung OLED TV screen and controlling their devices with the SmartThings app that makes their house smart.

    SmartThings1

    Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.
  • The 2024 Samsung OLED TV displays various free channels and streaming content on the Samsung Tizen OS home screen.

    Samsung Tizen OS2

    Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies and shows with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.
  • The front and back of the SolarCell Remote at an angle.

    SolarCell Remote3

    With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.
  • The Samsung Knox Security logo on a black background on the 2024 Samsung OLED screen.

    Samsung Knox Security4

    Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.
  • Two people are looking at a 2024 Samsung OLED TV featured with Dolby Atmos, while TV's sound fills the space around them.

    Dolby Atmos®

    Samsung's new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.
  • Dialogue from a man on the screen is amplified over the background sounds in the scene and the noise from the vacuum cleaner in the room.

    Active Voice Amplifier Pro5

    AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

Compare Samsung OLED TVs

  • Screen Size

  • Resolution

  • HDR (High Dynamic Range)

  • OLED Glare Free

  • Processor

  • Motion Xcelerator

  • Freesync Premium Pro

  • Super Ultrawide GameView & Game Bar

  • Dolby Atmos®

  • Object Tracking Sound

  • Q-Symphony

  • Design

  • Attachable Slim One Connect

  • Samsung Tizen OS

  • SmartThings

S95D S95D
S95D
  • 77/65/55
  • 4K (3,840 x 2,160)
  • OLED HDR Pro
  • Yes
  • Neural QuantumProcessor 4K
  • Yes 144 Hz
  • Yes
  • Yes
  • Yes
  • OTS+
  • Yes
  • Infinity One
  • No
  • Yes
  • Yes
Learn more
S90D S90D
S90D
  • 55/65
  • 4K (3840 x 2160)
  • OLED HDR
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • -
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim Design
  • -
  • Yes (Tizen™)
  • Yes
Learn more

Excellence validated by leading industry experts

Samsung OLED's incredible picture quality and build have been tested and certified by leading global institutions.

*Certifications do not apply to the S85D model.

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*Images are simulated and for illustration purposes only. Appearance and design specifications which are not affecting to product performance are subject to change without notice.

  1. 1.

    Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
    Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
    Connected devices are sold separately.
    Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices.
    UI is subject to change without prior notice.

  2. 2.

    Content and service may vary by region and are subject to change without notice.
    Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
    Some contents and services require registration and subscription.
    (Except for China, Turikiye, Israel) Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to login-in, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI. You may need a separate device (e.g. PC or mobile) to create a Samsung account.

  3. 3.

    To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
    In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
    The design and button layout of the SolarCell remote may vary depending on the region.
    SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)

  4. 4.

    Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.
    Security software update is guaranteed for at least three years from product launch.
    Latest software update is required.

  5. 5.

    This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.