Incredible TV picture quality
The No.1 TV brand
Samsung has been making TV history and still continues to do so even now. The evolution of image quality—achieved by researching innovative technologies every year— is the reason why consumers continue to choose and love Samsung and why it continues to stay at the forefront of the TV market*.
As the No. 1 TV brand**, Samsung provides several optimal viewing modes with excellent picture quality all thanks to its advanced technologies accumulated over the years. Let's take a closer look at those modes below.
* Global No.1 TV : Worldwide TV Market Share by Manufacturer - Annual unit & revenue basis.
** Source - Omdia, Jan 2023. Results are not an endorsement of Samsung. Any reliance on these results is at the third party's own risk.
TV picture settings for you
With the increasing number of consumers who scrutinize picture quality, making optimized modes for different viewing environments is more important than ever before. Many people pay for calibration services to set their TV settings or go online to find the optimal recommended settings based on their viewing needs.
However, with Samsung TVs providing several preset quality modes, that's all consumers need to experience optimized picture quality tailored to diverse viewing environments. Learn more about the concepts and purpose of each quality mode that a Samsung TV provides and how to get the most out of them below.
Dynamic Mode
Vivid even in bright environments
Dynamic Mode is a picture mode that allows users to enjoy content vividly and clearly during the day or in light-rich areas. It runs all the hardware and software technologies that a TV has in order to present a clear and crisp image with spectacular colours, impressive brightness and sharpness.
Standard Mode
Balanced—anytime, anywhere
Standard Mode is a mode that anyone can enjoy in a typical indoor environment. Whether it's in the morning or at night, this mode has a stable and adequate brightness suitable for most and provides amazing image quality for your screen.
Eco Mode
Maximize energy efficiency
Eco Mode is specifically designed to minimize energy consumption. This mode prioritizes energy conservation as its primary objective, allowing efficient use of resources while maintaining optimal image quality.
Movie Mode
Professional mode for movie buffs
Movie Mode is a mode that reliably reflects the quality elements intended by content publishers. This mode will provide a cinema-like experience when watching movies (especially in a slightly dark environment).
Filmmaker Mode
Experience movies and TV shows as the creators intended
Filmmaker Mode lets you watch movies and TV shows the way its original filmmakers intended. On supported UHD TVs, this new picture mode preserves critical visual elements like aspect ratio, colours, and frame rates for an authentic cinematic experience.
Intelligent Mode
Optimized Mode
Picture fine-tuned to your lighting environment
Adaptive Picture Mode monitors the light level in your room as well as the content you are watching in real-time to optimize screen brightness and contrast settings.
Eye Comfort Mode
Intelligent picture for your eyes
Eye Saver Mode automatically adjusts your screen’s brightness based on the local sunset/sunrise information to reduce eye strain.
