The integration of Samsung products will enhance not only the players’ performance but also amplify the work being done behind the scenes. Samsung’s range of products include the right tools for the NIP performance staff to digitize its analytics workflow and improve internal communication. Smartwatches will play a crucial role in measuring the development of NIP’s athletes, both inside and outside the game, and Samsung’s top-class smartphone cameras will be used by the NIP’s production team to capture high-quality behind-the-scenes content on the go during and outside of tournaments. Oscar Otteborn, Head of Mobile at Samsung Electronics Nordics, is certain the partnership is a perfect match:
”We are very excited about our collaboration with Ninjas in Pyjamas. Esport athletes and organisations are cutting edge when it comes to creating engaging content to their massive following and fanbase, where our Samsung mobile technology can help them continue breaking new barriers and take their sport to the next level.”
This partnership is not Samsung’s first appearance in esports. For instance, the tech giant previously had its own team — Samsung Galaxy — which achieved great success between 2013-2017 in games such as League of Legends. The partnership with NIP centers on delivering unforgettable experiences for the community through content and activation production. Today, the global organization boasts world-class teams and players in four different games: CS:GO, Rainbow Six, VALORANT and FIFA.