Welcome to
BESPOKE AI

Do less. Live more.

* Images are simulated and for illustration purpose only. The availability of product models and colors may vary by region.

This is connected living with BESPOKE AI

Make your home feel more like you. Using intelligent AI solutions, our range of AI products will help bring convenience and time savings to your everyday routine.

AI Wash

AI Laundry

Internal sensors are able to detect clothes & automatically adjust cycle settings4 depending on the load.

AI Cleaning Mode

BESPOKE Jet™ AI

Identify & adapt to different surfaces6 with AI Cleaning Mode. It automatically adjusts suction power & brush speed settings.

AI Auto Cooling

AI Air Conditioner

AI Auto Cooling7 is deigned to automatically optimise the various modes by analysing room conditions and usage patterns8. Based on your preferred temperature, it can automatically switch to the most appropriate mode to maintain desirable conditions.

Meet BESPOKE AI Home Appliances

Do less. Live more.

* Images are simulated and for illustration purpose only. The availability of product models and colors may vary by region.

Explore BESPOKE AI

AI Energy Mode
Designed for you,
by you.

Customisable refrigerator powered by BESPOKE AI

AI EcoBubble™ Laundry

AI Control
Intelligent washing

BESPOKE Jet™ AI

Intelligently cleans various environments

1. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

2. Based on an EMPA test on a 9kg model (WF906U4SAGD, Synthetics), with and without Ecobubble™. Data collected from individual tests. Actual results may vary depending on individual use. Comparison of older  Ecobubble and non-Ecobubble Samsung washing machines from to show effect of Ecobubble technology. Most of the current and recent washing machines include Ecobubble as standard.

3. Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Individual results may vary. Comparison of older Ecobubble and non-Ecobubble Samsung washing machines from [insert year] to show effect of Ecobubble technology. Most of the current and recent washing machines include Ecobubble as standard.

4. Actual results may vary depending on individual use.

6. The ability to identify different cleaning environments can be affected by environmental conditions such as objects in the path of the vacuum as well as debris or moisture on the surface of the floor.

7. Stores user data, preferences and usage patterns to suggest the most useful options.

8. A Wi-Fi connection and a Samsung account are required.