Welcome to
BESPOKE AI

Do less. Live more.

A woman sits on a Bespoke Dishwasher looking at her phone. A Bespoke Air Conditioner, a Bespoke Refrigerator, Bespoke Cooking, Bespoke Dishwasher, Bespoke Laundry, and Bespoke Jet Vacuum cleaner are set up nearby and all connected to the phone. A woman sits on a Bespoke Dishwasher looking at her phone. A Bespoke Air Conditioner, a Bespoke Refrigerator, Bespoke Cooking, Bespoke Dishwasher, Bespoke Laundry, and Bespoke Jet Vacuum cleaner are set up nearby and all connected to the phone.

* Images are simulated and for illustration purpose only. The availability of product models and colors may vary by region.

This is connected living with BESPOKE AI

Make your home feel more like you. Using intelligent AI solutions, our range of AI products will help bring convenience and time savings to your everyday routine.

AI Wash

AI Laundry

Internal sensors are able to detect clothes & automatically adjust cycle settings4 depending on the load.

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AI Wash AI Wash

AI Cleaning Mode

BESPOKE Jet™ AI

Identify & adapt to different surfaces6 with AI Cleaning Mode. It automatically adjusts suction power & brush speed settings.

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AI Cleaning Mode AI Cleaning Mode

AI Auto Cooling

AI Air Conditioner

AI Auto Cooling7 is deigned to automatically optimise the various modes by analysing room conditions and usage patterns8. Based on your preferred temperature, it can automatically switch to the most appropriate mode to maintain desirable conditions.

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AI Auto Cooling AI Auto Cooling

Meet BESPOKE AI Home Appliances

BESPOKE AI Laundry Combo 12/7kg, 1400rpm

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BESPOKE AI Bottom Mount Freezer 340L

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BESPOKE Bottom Mount Freezer 340L BESPOKE Bottom Mount Freezer 340L

BESPOKE AI SpaceMax™
Bottom Mount Freezer 340L (Black)
RB34C675EB1

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BESPOKE AI SpaceMax™ Bottom Mount Freezer 340L - Black DOI BESPOKE AI SpaceMax™ Bottom Mount Freezer 340L - Black DOI

BESPOKE AI SpaceMax™
Bottom Mount Freezer 340L (Inox)
RB34C675ES9

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BESPOKE AI SpaceMax™ Bottom Mount Freezer 340L - Refined Inox BESPOKE AI SpaceMax™ Bottom Mount Freezer 340L - Refined Inox

Do less. Live more.

Less hassle,
more intelligence

AI-powered solutions for easy and customised experiences

Discover BESPOKE AI
Four square screen captures from AI Wash are aligned diagonally, indicating AI-powered solutions for various Bespoke home appliances. There are also three icons: Laundry, Vacuum Cleaner, and Refrigerator. *Visuals illustrative only. Four square screen captures from AI Wash are aligned diagonally, indicating AI-powered solutions for various Bespoke home appliances. There are also three icons: Laundry, Vacuum Cleaner, and Refrigerator. *Visuals illustrative only.

* Images are simulated and for illustration purpose only. The availability of product models and colors may vary by region.

Explore BESPOKE AI

AI Energy Mode
Designed for you,
by you.

Customisable refrigerator powered by BESPOKE AI

BESPOKE AI Refrigerator
A Bespoke 4-door refrigerator is surrounded by white cabinetry, a green armchair, a houseplant and a wooden coffee table. A Bespoke 4-door refrigerator is surrounded by white cabinetry, a green armchair, a houseplant and a wooden coffee table.

AI EcoBubble™ Laundry

AI Control
Intelligent washing

AI EcoBubble™ Laundry
A Bespoke Laundry are vertically placed in a wooden cabinet. There is a plant on the left and a brown armchair under a lamp on the right. A Bespoke Laundry are vertically placed in a wooden cabinet. There is a plant on the left and a brown armchair under a lamp on the right.

BESPOKE Jet™ AI

Intelligently cleans various environments

BESPOKE Jet™ AI
A Bespoke cordless vacuum cleaner sits in the center, surrounded by a pink armchair, a wooden coffee table and a pendant lamp. A Bespoke cordless vacuum cleaner sits in the center, surrounded by a pink armchair, a wooden coffee table and a pendant lamp.
BESPOKE AI Refrigerator

SmartThings AI
Energy Mode

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BESPOKE AI Laundry

AI Wash
Auto optimized wash

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BESPOKE Jet™ AI

Intelligently cleans
various environments

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1. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

2. Based on an EMPA test on a 9kg model (WF906U4SAGD, Synthetics), with and without Ecobubble™. Data collected from individual tests. Actual results may vary depending on individual use. Comparison of older  Ecobubble and non-Ecobubble Samsung washing machines from to show effect of Ecobubble technology. Most of the current and recent washing machines include Ecobubble as standard.

3. Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Individual results may vary. Comparison of older Ecobubble and non-Ecobubble Samsung washing machines from [insert year] to show effect of Ecobubble technology. Most of the current and recent washing machines include Ecobubble as standard.

4. Actual results may vary depending on individual use.

6. The ability to identify different cleaning environments can be affected by environmental conditions such as objects in the path of the vacuum as well as debris or moisture on the surface of the floor.

7. Stores user data, preferences and usage patterns to suggest the most useful options.

8. A Wi-Fi connection and a Samsung account are required.