Your Art Gallery on TV
Woman watches The Frame in living room. Zoom in on The Frame which displays a beautiful work of art.
Distinctive Design The Frame TV resembles a slim picture frame. Its flush-to-the-wall design comes with customizable magnetic bezels in various colors, transforming the living space into a classy digital art gallery.
Official Art TV of Art Basel
The aesthetic Frame TV is a key highlight in Samsung’s 2025 ‘NEW Art TV Series’ . Samsung is honored to partner with the world’s leading art fair, Art Basel, in four locations - Hong Kong, Basel (Switzerland), Paris, and Miami Beach (USA).
The NEW The Frame Pro | The Frame TV collection debuts at Art Basel in Hong Kong from March 28 to 30, 2025. In collaboration with global artists and a selection of masterpieces by Art Basel Hong Kong galleries, it offers visitors an immersive experience that blends digital art and a smart lifestyle.
Upgraded
The Frame Pro | The Frame TV Collection
NEW The Frame Pro Wireless TV
Features the Wireless One Connect with wireless transmission up to 10m distance. It gives ultimate freedom to your interior. Together with the upgraded Neo QLED technology for an artful picture quality.
Upgraded The Frame Pro | The Frame TV Collection
✔Explore 370+ curated stream of art for free
✔With over 3,000 selections from world-famous artists around institutions in Samsung Art Store
✔Certified by PANTONE for art like it’s really meant to be, from rich colors to textured details.
✔ Samsung Vision AI : Delivering personalized, intelligent experiences and simplify routines.
Time-limited Pre-order Offers
From 27 March - 13 April 2025, pre-order the upgraded The Frame Pro | The Frame TV collection to enjoy:
1) A complimentary 1-year Art Store subscription to enjoy over 3,000 curated masterpieces from world-famous artists*; and
2) One complimentary set of Frame TV bezels*
NEW The Frame Pro
Wireless TV
Upgraded
The Frame TV
Upgrade The Frame TV
* The offer is only applicable within the Hong Kong region.
More Exclusive Preview Zone
The upgraded 2025 The Frame Pro | The Frame collection will debut simultaneously at the following locations. Please come and visit us.
|
Samsung Experience Store - Central |
Shop G3-G4, G/F, China Building, 29 Queens Road Central |
|
AV Life Sogo Department Store |
13/F., Sogo Department Store, 555 Hennesy Road, Causeway Bay |
|
Broadway Lifestyle Hang Lung Centre (Basement) |
Shop Nos. Basement & G/F, Hang Lung Centre, 2-20 Paterson Street, Causeway Bay, H.K |
|
Fortress Times Square Store |
Shop No.818-821 On 8/F & 914 on 9/F, Times Square, 1 Matheson Street, Causeway Bay |
What makes The Frame a masterpiece TV
Customised Design
Style your TV with a colored bezel and other accessories
* Supported Customisable bezel lineup may vary by country.
Art Store
Access over 3,000 works of art to display on your TV
* Art pieces in the Art Store are subject to change without prior notice.
* The Art Store may not be available in some countries.
Matte Display
Enjoy a clear view of your art with a screen that reduces glare
Design
Reflects your style, fits your space
Designed like a slim picture frame, The Frame blends beautifully into your room. It can also connect wirelessly to your other devices with the Wireless One Connect — so it looks like a real picture frame on your wall, without the usual cords and cables. For further harmony, you can add an outer bezel in a color that complements your space.
Create your ideal TV in the virtual Design Studio
The Frame displaying Bazille and Camille by Claude Monet hangs in a spacious white-toned living room. Buttons for Select theme, Select size, Customize your screen, Select bezel, Preview room, and Reset are visible. Select theme is clicked on and shows Neutral, Colorful, Natural, Modern, and the option to choose wall color. The theme Natural is selected and the living room setup changes with the Frame now displaying The Pink Cloud by Henri-Edmond Cross on a dark gray-colored wall. White is selected as the wall color and the wall turns white. Next, Select size is clicked on, revealing options for 32'', 43'', 50'', 55'', 65'', 75'' and 85''. The Frame shrinks in size as 65'' is selected, and then increases in size again as 85'' is selected. Next, Select bezel is clicked on and the options Brown, Sand gold, Teak, and White appear. The Frame's bezel changes to Brown as Brown is selected. Finally, Customize your screen is clicked on and reveals options to choose artwork, choose mat option, and choose mat color. The artwork on The Frame changes to Self-Portrait with Halo and Snake by Paul Gauguin as that artwork is selected. The mat also increases in size as the second mat option is selected.
- * The artworks displayed on The Frame can be found in the Samsung Art Store.
- * Customizable Frame sold separately.
- * Supported Customizable Frame lineup may vary by country.
- * When used with the Wireless One Connect, the TV requires a separate power connection.
- * Among The Frame lineup, only The Frame Pro released in 2025 is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
Art
Enhance your space with a beautiful work of art
Find stunning artwork to display from our 3,000+ piece collection in the Samsung Art Store. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free. From iconic masterpieces to modern designs, you're bound to discover works you love.
A vast collection of art awaits you in the Artwork Library
Many famous paintings are displayed in several columns. The columns are scrolled through. Skiff on the Yerres by Gustave Caillebotte is chosen among a smaller selection of six paintings. This artwork is displayed on The Frame hanging on a living room wall.
- * Art Store subscription required to access full selection. Fees apply to subscription service.
- * Art pieces in the Art Store are subject to change without prior notice.
- * The Art Store may not be available in some countries.
- * Art Streams availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the 30 artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.
Picture Quality
Immersive TV viewing in Neo QLED quality
The Frame can do more than just beautifully display art. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for your favorite entertainment, whether it's movies, sports, gaming or more.
Looks so real, it feels like you're in a museum
Matte DisplayEnjoy art like it's really meant to be, from rich colors to textured details. The Frame has a matte display that’s UL-certified to be Glare Free, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful color reproduction, so you can see diverse hues in all their original glory.
The Frame, which is turned off, reflects the light of a lamp hanging from the ceiling right next to it. The words Non Matte Display show below The Frame. The Frame is turned on to display The Bridal Path, White Mountains by Winslow Homer. The reflection of the lamp is still visible on the TV's screen. The Frame's display turns matte, and the lamp's reflection can no longer be seen. The words Matte Display can be read below The Frame.
- * Only The Frame Pro features a Neo QLED display. The other models of The Frame feature a QLED display. Please check product specifications and features before purchase.
- * The above image is provided for the purpose of conveying the product concept, and the actual product may differ.
- * Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.
Get The Frame and its accessories
The Frame
Customisable Bezel
Auto-rotating Stand
