Hong Kong, 14 July 2022 - Samsung Electronics H.K. Company, Limited (Samsung) newly launches  the latest AV and home appliance collection 2022 in collaboration with Harbour City, a Tsim Sha Tsui landmark, launching an event  that combines video technology, lifestyle, art and gaming for the first time. Through different well-curated themes, you can experience a playful, new lifestyle that is enabled by smart home appliances. Exclusive shopping privileges are available exclusively at the venue. Opening ceremony guests include Jay Fung, Sarah Song and Rikko Lee.

All-inclusive home appliance fair for better entertainment experience

The event venue is sectioned into a number of themed areas featuring different leisure activities, including a large-scale Art Tech installation, an e-sports challenge, an outdoor area for impromptu party, redemption games, lifestyle workshops among other photogenic hot spots. Customers get to enjoy state-of-the-art smart appliances with customisable design elements, an all-rounded upgrade for home entertainment scene, with a series of limited offers and free gifts.

Enter the hot video game challenge on the sport for a chance to win a prize

"Neo QLED Ultimate Gaming Experience Zone" is specially designed to allow gaming fans to try out the latest XBOX games "FIFA 22", "Forza Horizon 5", "Apex Legends" and "NBA 2K 22" on the spot. Presented on Neo QLED TV’s Mini LED screen that adopts Quantum Matrix Technology and Odyssey’s curved esports-grade monitor, every visual detail of the game content is enhanced, bringing gaming experience to a new height.

On July 16, from 12:00 to 2:00, celebrity fans and pop singers Panther Chan and Kaho Hong are invited to participate in FIFA 22, Forza Horizon 5 and other popular game challenges, where they will battle against each other and show their skills!

Giant camping canopy for photos and  Outdoor entertainment

An outdoor camping scene is playfully set-up with a large canopy and a colorful campervan, to provide a chill environment for everyone to try The Freestyle entertainment device, a mega hit that was completely sold out earlier, which can project screens from 30 to 100 inches or function as a Bluetooth speaker. Visitors are welcomed to take pictures on the campervan against a star-studded sky presented by The Freestyle atmosphere lighting mode, while enjoying its 360-degree sound effects, to immerse in an outdoor party.

Must-see large-scale Art Tech installation with great visual impact

Samsung partnered with renowned Seoul-based pop artist IM Jibin earlier this year, to showcase his masterpieces rich in colours with Neo QLED technology. This time, the artist’s 2.5-meter teddy bear balloon art installation titled “Everywhere” is invited to the event. On the front of the teddy bear balloon the word “CHILL” is printed, echoing to Samsung's lifestyle attitude in developing home appliances and the brand’s vision of "screen everywhere". The art installation will make appearance in more Samsung events locally.

Apart from that, in order to support local art creation, Samsung partners with local visual artist Desmond Leung to co-present an artwork with vibrant color showcasing the nature and ecosystem from multiple angles. With QLED Technology to deliver a wide range of color volume,  re-defining the ideal viewing experiences.

Neo QLED TV feature wall with interactive games  

The flagship TV feature wall is a fun way to introduce the public to the latest video technology, Neo QLED, through videos and games. At the same time, to demonstrate methods of incorporating latest technologies in home living, to transform the living environment, and to redefine everyday entertainment under the new normal.

New personalised audio-visual home appliance series highlighting personal style and taste

Through a series of newly introduced appliances with "personalised" design elements and creative interior design, the Taste of Home Experience Zone creates two distinctive home styles, allowing you to experience the personalized home trend and broaden your imagination of life.

Newly introduced AV and home appliances include: convention-breaking BESPOKE design refrigerators known for its customisable panels and modules; The Frame renowned for its artistic design; Neo QLED TV with innovative high picture definition and AI AirDresser, a smart closet that wins hearts of fashion lovers.

Giveaway of exclusive goods totaling over $300K

From July 13 to July 19, 2022, you can redeem the following fabulous electronic  gifts by completing the registration at the venue with a single receipt on the same day upon purchase of designated Samsung products at Broadway, Chung Yuen, Fortress and Lane Crawford in Harbour City venue for a specified amount:

Subject to terms and conditions, please refer to the venue’s promotional material for details.

Lifestyle Workshop

Many workshops will be available for on-site registration daily, demonstrating creative application of the latest Samsung home appliances, with topics such as “the most powerful WFH devices”, “home trend”, “sharing of innovative use of flagship Neo QLED TV” etc. Popular KOL will be participating in specific sessions, bringing out the theme of life design x technology x creative experience. Details are as follows,

Free Gift (Mask On Gift Box) Redemption Method:

One gift can be redeemed for each activity. Each person can only redeem gifts once per day, participant of all five activities listed above can get five gifts at the same time.

Samsung Your Bespoke Lifestyle Experience Exhibit Details

** All product information and gift details listed in this press release are subject to change without notice. Gifts are only available while supplies last. Each gift can only be redeemed once per person per day.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.