- Infinity screens offer delicate pictures with true 8K ultra-high resolution, paired with Quantum Matrix Technology Pro that increase brightness level to 14-bit and the new Smart Calibration for a tailor-made quality experience.

- Features specifically built for gaming, such as Game Bar, Motion Xcelerator Turbo Pro, and Mini Map Zoom; coupled with Multi View that allows users to connect with friends and family whilst gaming. The new QN90B series supports 4K 144Hz refresh rate.

- Neo QLED fully supports Dolby Atmos, paired with the 2022 Soundbar series, it even supports wireless Dolby Atmos.

Hong Kong – April 25, 2022 - Samsung Electronics Co., Ltd. today announced the official launch of its latest lineups of TVs, soundbars, monitors and customizable accessories in Hong Kong. Developed from the vision of “Screens Everywhere, Screens for All,” Samsung’s 2022 lineup combines cutting-edge technology, smart features and personalized design, so users can enjoy the ultimate entertainment experience in the comfort of their own home, taking the screens to a whole new level.

“Samsung has always been dedicated to enhance users’ living standards through seeking innovations and breakthroughs, never shying away from big ideas,” said Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Co., Ltd. “Samsung’s 2022 lineup brings unprecedented TV technology to the market, offering an optimal yet personal experience. The Neo QLED 8K not only delivers extremely high-quality image, but is also equipped with a surprising variety of advanced specifications and features to further enhance the viewing experience and perfectly cater to the needs of users."

2022 Neo QLED 8K: More than an upgraded  resolution, beyond the possibilities of 8K

 Samsung aims to provide consumers with high-quality entertainment experiences; the 2022 Neo QLED 8K is equipped with the advanced Neural Quantum Processor 8K, where its 20 independent neural AI networks analyze in real-time the content’s characteristics and enables image upscaling for optimal viewing. The 2022 Neo QLED TVs are also equipped with a new technological innovation – Real Depth Enhancer¹, a multi-intelligence picture quality algorithm. This scans the screen and maximizes contrast by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background in detail.

The Neo QLED’s Quantum Mini LED and advanced Contrast Mapping give TVs an upgrade from a 12-bit to a 14-bit brightness levels , increasing the luminance from 4,096 steps to 16,384 steps. In addition, the new Shape Adaptive Light analyzes the lines, shapes and surfaces of each picture, and leverages the Quantum Matrix Technology Pro to precisely control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen.

Samsung’s all new 2022 QLED is the world's first HDR Displays with ‘Pantone Validated’ certification from the global authority on color and creator of the Pantone Matching System (PMS) – meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Accompanied by EyeComfort Mode, it uses AI technology to automatically adjust the brightness and hue of the screen based on the room’s ambient and the sunset/sunrise information to optimize the most comfortable viewing experience.

The 2022 Neo QLED 8K extends the viewing experience beyond the screen by keeping its reputable Infinity One Design, showcasing the 0.8mm nearly bezel-less design and slimmest profile, delivering a seamless 8K viewing for a truly immersive experience. The Neo QLED 8K also comes with an attachable One Connect Box that can be easily installed to the TV’s back and keep wires out of sight.

Powerful Audio Supported by Dolby Atmos

In addition to offering rich colors and sharp details, the new Neo QLED TV series is also equipped with sensitive sound effects for the most realistic immersive experience. The powerful computing capabilities of the Neo QLED 8K feature Object Tracking Sound Pro that analyze the content on the screen in real-time with artificial intelligence and create overhead stereo surround sound through the dynamic up-firing speakers. This technology has also been applied to voice recognition with Voice Tracking Sound, so sound effects and voices truly follow the movement across the screen, resulting in dimensional and highly directional sound effects. This year's Neo QLED series all support Dolby Atmos, while the flagship QN900B has a built-in 6.2.4 channel speaker for a pristine sound experience.

2022 Soundbar Lineup Features Wireless Dolby Atmos that Delivers Immersive Spaces

While the Samsung’s 2022 TV lineup delivers unrivaled audio with its inbuilt speakers, Samsung’s 2022 Soundbar lineup is a perfect companion to level up the TV experience. Samsung’s 2022 Soundbar comes with Q-Symphony that enables the Soundbar to sync with Samsung’s 2022 TVs, producing a more immersive, three-dimensional audio experience. What’s more, SpaceFit Sound2 helps the soundbar to automatically analyze the room, offering clear and unmatched sound by optimizing the audio to match any space. The new Soundbar series HW-Q990B offers up to 11.1.4ch sound, enhanced bass and supports Wireless Dolby Atmos³ in which there’s no need for HDMI cables, connecting wirelessly for an incredible immersive experience.

The newly introduced HW-S800B series ultra-slim Soundbar’s main speaker is only 39.9mm thick, presented in  black exterior or  white options, its stylish and simple appearance will surely win the heart of many consumers, showcasing the perfect home interior design. In addition to appearance, the HW-S800B offers 3.1.2ch sound and wireless Dolby Atmos for stunning audio.

Smart Features Guide Users to Explore all the Possibilities and Unrivalled Neo QLED Gaming Experience

Samsung’s 2022 TV lineups offers a straightforward experience, featuring every aspect of the smart experience into a single redesigned home screen that brings entertainment, home furnishings and smart home to the Neo QLED TV, making the TV at the heart of every home.

• Smart Calibration: Primarily introduced to the Neo QLED, users can simply fine tune the settings through the SmartThings app⁴ on their smartphone for optimal picture quality. It comes with 2 modes⁵: Basic mode requires just 30 seconds to calibrate the screens, while Professional mode calibration takes around 5-8 minutes.
• The New Smart Hub: Powered by Tizen, in addition to providing rich content, it also adopts a new and more intuitive design, which divides functions and content into three categories for a seamless user experience.
  • - Media : organizes users’ entertainment options, including video on demand and streaming so entertainment options are seen at a glance. Intelligent solutions are provided based on users’ viewing preferences, making it easier for users to choose what they want to watch in the media screen.
  • - Ambient : enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art. Meanwhile, Samsung has developed the first-ever smart TV NFT platform, for users to explore and display NFT digital arts on 2022 Neo QLED.
  • - Gaming Hub: is a new game streaming discovery platform that bridges hardware and software without the need to download and take up storage space, providing a seamless player experience.⁶
• Impeccable Gaming Experience: In addition to the Gaming Hub, the 2022 lineup comes with top specifications and features, including four HDMI 2.1 standard inputs an upgraded Game Bar which displays all the information to learn about game optimizations and real time stats. It also supports Ultrawide GameView for gamers to change the display aspect ratio to 21:9 or 32:9, presenting a wider field of view and enlarged displays. The new Mini Map Zoom enables users to leverage the screen under the 32:9 ultra-wide game field of view, zooming in on specific areas of the game. In addition, the Neo QLED 8K supports Motion Xcelerator Turbo Pro, along with Auto Low Latency Mode and Freesync Premium Pro to reduce lag and stutter, which delivers gamers a fast-paced and streamlined gaming experience. The new QN90B series supports 4K resolution at liquid-smooth 144Hz refresh rate⁷, providing super smooth graphics with 43" and 50" options to suit various room sizes, catering to different gaming needs.
• Multi View: The flagship QN900A supports up to four sources of content, by easily connecting to the mobile phone or other sources. Users can easily enjoy watching several sports events at the same time while calling with friends, capturing every moment. The 2022 Multi View also supports ambient mode and can display up to 5 different screens simultaneously.

Introducing the Brand-New Gaming Monitor Odyssey Neo G8

Equipped with Quantum Mini LED backlight technology, the brand-new 32-inch Odyssey Neo G8 is the world’s first curved gaming monitor that supports 240Hz refresh rate and UHD 4K resolution. Built with a similar design as the Neo G9, it adopts a 1000R curved display with 32” 16:9 screen ratio, while supporting 240Hz refresh rate and 1ms response time. It also features Quantum Mini LEDs, Quantum HDR 2000 with a 2,000nit peak brightness and a million-to-one static contrast ratio, bringing out the finest and realistic picture from the games. The monitor is also compatible with NVIDIA G-Sync and AMD FreeSync Premium Pro adaptive sync technology, which eliminates display tearing for an ultra-smooth gameplay, providing gamers the competitive edge to win every game. Odyssey Neo G8 is definitely the best choice for gamers who are looking for a premium visual experience. It is expected to be launched in the first half of 2022.

Wide Selections of Accessories Adding a Touch of Personality

Each consumer has their unique taste and needs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences. The Slim Fit Wall Mount allows the TV to lie flush against the wall, while the new Full Motion Slim Fit Wall Mount may swivel up, down, and sideways for the perfect angle no matter where the viewer is seated. In case that TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED  in an artistic fashion, designed for a clutter-free cable management solution to reimagine the space. In addition, Auto Rotation extends the rotating capabilities of The Sero to the Neo QLED and The Frame, which brings mobile experiences to the big screen, and vertical MultiView experiences for users to simultaneously view different content on the top and bottom of the screen for enhanced entertainment.

Placing Innovation and Sustainability at Heart

To minimize the environmental impact of products, Samsung is always looking for ways to reduce its footprint during the manufacturing process and by considering the use of products, in an effort to build a better future for the planet. The enhanced SolarCell Remote Control is now completely battery-free and can be charged through 2.4GHz Radio Frequency Harvesting. Meanwhile, Samsung’s Neo QLED TV series has achieved the “Reducing CO₂” label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Samsung 2022’s new lineups highlight Samsung’s commitment to accessible and sustainable future for all through innovation. Samsung will continue to design products that minimize the impact to the environment, while offering the best technologies to enhance user experience.

For more product information, please visit https://117.p.syniva.es/hk_en/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.