Hong Kong – October 28, 2021 –Samsung Electronics H.K. Company, Limited announced today the launch of a series of smart home appliances for professional garment cleaning and care experience, which includes a new generation of AI AirDresser and the new AI Ecobubble^TM Washer. Powered by revolutionary AI technology and Internet of Things (IoT), they effectively guide users to enter a new era of smart living. Users can easily monitor and manage their laundry using the SmartThings App[1]- with just simple taps, they can ensure that their garments are always refreshed and cleaned to a personalized and professional level, making household chores easier and better.

“As we enter the new era of smart living, Samsung takes the lead to launch the new AI AirDresser and AI Ecobubble^TM Washer, in an effort to enhance users’ living standards,” said Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Company, Limited. “Powered by revolutionary AI technology and IoT, the smart home appliances further enhance user experience through a more effective and personalized garment care experience, saving time on household chores; thus, allowing users to spend more time on their interests and families.”

Upgraded AI AirDresser Powered by Revolutionary AI Technology

Customized Mode to Enjoy Professional Garment Care at Home

Samsung has launched the AirDresser last year to deliver professional garment care at home. With simple taps, the AirDresser not only removes dust and deodorize, but also effectively dry, de-wrinkle, and sanitize clothes. It has received positive feedback from users, especially fashion lovers.

This year, Samsung has announced the launch of the enhanced AI AirDresser. Equipped with the revolutionary AI technology[2], it analyzes users’ habits and displays the most common courses and settings. Incorporating IoT technology through the SmartThings App, it effectively delivers a more personalized professional garment care experience at home. The upgraded AI AirDresser helps users easily take care of garments that cannot be washed frequently, especially clothes, handbags and hats from world-renowned brands that require special care, ultimately enhancing the user experience and enables them to put their best self forward on every occasion.

JetSteam effectively refreshes garments by eliminating >99.9% COVID-19[3] and 100% house dust mites and allergens[3]

The sanitize course uses JetSteam to eliminate >99.99% of common bacteria and virus[3], and effectively reduces dust mites and allergens[3],[4]. Wrinkle Care uses JetSteam and JetAir to relax and smooth out creases in clothes, saving time for users who wear suits or need to iron their clothes frequently. In addition, JetSteam effectively eliminates 17 types of odors[5] to prevent them from building-up inside, develop an unpleasant smell and harmful substances[3].

Equipped with Jet Air system and Air Hangers, AI AirDresser blows powerful jets of air upwards and downwards, so it loosens and removes engrained dust, even deep inside clothes. It creates less vibration and much less noise6 when compared to similar products in the market.


UV Deodorizing Filter keeps clothes fresh

The new AI AirDresser is equipped with a built-in UV Deodorizing Filter to deodorize the cabinet, remove odor and keep clothes fresh. It captures and removes odor-causing gases released from clothes and stops them from creating an unpleasant smell and causing secondary contamination. It eliminates >99% of 17 types of odors, such as sweat, tobacco, roasting meat and dry-cleaning chemicals [5].

AI Dry technology reduces drying time by 15% and protects clothes from over drying

With AI Dry technology and a humidity sensor, AI AirDresser continually senses the humidity of the clothes to accurately detect how much they have dried and intelligently reduces the drying time. It only takes 39 minutes to dry a shirt, effectively saving 15% of the time, while protecting the clothes from over drying. This ensures the laundry is always dried thoroughly in the shortest possible time.

Stylish design harmonizes perfectly with any room settings

The upgraded AI AirDresser exudes a more simple and modern design. It features a slim profile and a mirrored surface that can serve as a full-length mirror, which is tailored to suit users’ taste and lifestyle. The dark LCD touch panel with simplified buttons further enhances users’ experience and their living standards.

Samsung Unveils AI Ecobubble^TM Washer Series Ensuring High Standards of Cleaning with Only a Few Simple Taps on Mobile

Powered by the brand-new intelligent AI technology that makes the laundry experience simple and efficient

Samsung AI Ecobubble^TM washer series is equipped with the revolutionary AI technology that automatically detects the load’s weight and laundry soilage to determine the optimal amount of water to dispense, ensuring high standards of cleaning while saving water and time. In addition, AI Pattern intelligently enhances the washing cycle through recording and analyzing users’ laundry habits. This eliminates the need for users to presume the appropriate cycle, or to input their individualized settings each time, making washing more convenient and efficient.

The washer series is compatible with SmartThings App[1], offering users control over laundry settings from their smartphones. The app features Laundry Planner, which enables users to schedule the time of their laundry, allowing them to wash their clothes just before leaving the office, so they can pull them out for drying as soon as they reach home. The app’s Laundry Recipe also lets users enter the clothes they want to wash, and it will recommend the best cycle for the load. It effectively simplifies users’ lives under the fast-paced city, allowing users to make best use of their time.

In addition, HomeCare Wizard allows users to monitor the washer remotely, and proactively alerts them about potential problems and provides quick troubleshooting. When the blinking lights appear on the washer which indicate an error, the HomeCare Wizard will help users understand the cause of the problem and provide solutions in a timely and cost-effective manner, without requiring the visit of a technician.

Ecobubble^TM technology offers best cleaning solution with great fabric care

Equipped with Ecobubble^TM technology, the Samsung AI Ecobubble^TM washer enables effective clean even in cold wash[7]. The technology combines water, washing detergent and air, actively dissolving washing detergent during the water intake phase. Detergent is turned into rich bubbles to thoroughly penetrate fabric and remove the toughest stains, while saving energy [8] and protecting its color and texture.

Eliminates >99.9% of bacteria and mites thoroughly with Hygiene Steam


After washing, users can give their clothes a deep clean with Hygienic Steam. The feature is very user-friendly - the washer adds a small amount of water for the steam then releases steam from the bottom of the drum, so every item is thoroughly cleansed. This removes ingrained grime and 99.9% of bacteria [9] and allergens[10], and it has also been certified by British Allergy Foundation for being able to effectively reduce house dust mites. The comprehensive anti-allergens and anti-bacteria technology put users’ health as top priority.

Sanitize and deodorize with Air Wash without water

In addition to providing deep clean with hygiene steam, some clothing materials that need special fabric care and cannot be washed frequently with water, such as winter coats, hand embroidery designs on clothes, AI Ecobubble^TM washer dryer also features Air Wash technology that deodorizes, sanitizes and refreshes your clothes without water, so they always smell fresh. Unpleasant odors as well as 99.9% of bacteria[11] are removed using just heated air.

Enjoy the day with just 39-minutes Super Speed cycle

The flagship model WD10T is an all-in-one unit that both washes and dries the laundry effectively, saving up to 50% laundry time [13]. Equipped with QuickDrive™, the washer features Super Speed cycle that allows users to fully wash 5kg load of laundry in just 39 minutes [12]. Meanwhile, the rinsing time is also shortened with the modified drum design [14] and Speed Spray technology. With such convenience and efficiency, consumers can save time in dealing with household chores, while enjoying the rest of the day by themselves.


1. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
2. Stores user data, preferences and usage patterns to suggest the most useful options.
3. Witnessed by intertek. 1) Eliminates 99.99% of viruses, including Influenza B, Norovirus(Murine Norovirus), Rhinovirus(Human Rhinovirus), Hepatitis A(Human hepatitis A), Rotavirus(Porcine Rotavirus) and enterovirus(Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.* Based on testing by Korea university, college of pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus(Porcine epidemic diarrhea virus (PEDV)), Adenovirus(Infectious canine hepatitis), and Herpes(Infectious Bovine Rhinotracheitis).
4. Based on The British Allergy Foundation (BAF) test report for the Hygiene Steam course. Removes allergens derived from house dust mites.
5. Removes 99% of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. Results may vary depending on the actual usage conditions.
6. Based on internal testing it has a Noise Rating of 42.8 dB in normal mode and is 37.8 dB in Silent mode. This is the max LEQ sound level from the front, lateral and rear sides. Testing was conducted in an anechoic room at a distance of1.0m from the product. The results may vary depending on the actual usage situation.
7. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Eco Bubble (WF0702WKU).
8. Based on the Performance Lab Test report by SPRINGBOARD ENGINEERING ON EMPA STRIPS, comparing a normal detergent solution and bubble technology without mechanical action.
9. Based on the Intertek test report for the Hygiene steam course. Removes >99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli.
10. Based on The British Allergy Foundation (BAF) test report for the Hygiene Steam course. Removes allergens derived from house dust mites.
11. Based on the Intertek test report. Removes 99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli. Individual results may vary. Available on AI EcobubbleTM washer dryer only.
12. Based on using Super Speed at the default settings with a 5kg load at 40°C. Available on Quickdrive washer WD10T754DBH / SH only.
13. Tested on WW7000T compared with Samsung WW6500K. Saves 50% time on Cotton (40℃, half load) cycle with washing performance within ±5%. Based on Intertek data.
14. Based on internal test report for Swirl + drum and Swirl drum. Applicable to several models only.