What is 'Coolever Zone' in Samsung Refrigerators?

Samsung's exclusive Coolever Zone keeps the crisper climate perfect by employing a perfect-fit sealing design that ensures there are no inefficient gaps as well as conduction cooling technology that cools the container instead of blowing cool air directly into it, exposing vegetables to harsh temperatures that can cause damage.

Not only is the Coolever Zone’s temperature always optimised, it also maintains the humidity level by automatically opening the sealing when the humidity rises.