43" The Frame LS03A

World's No.1 TV brand 15 years running

* Samsung is ranked No.1 TV brand for 15 years.* Source – Omdia, Jan-2021. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

"Looks amazing just sitting on the wall off. When the art is on it looks extremely real."

65" Class The Frame ArtMode QLED 4K HDR Smart TV (2020), Samsung.com

* The images are for illustrative purposes only and are intended to provide better understanding.

More colours. More styles. More you.

Customizable Bezel

Enjoy two bezel style options. Modern bezel style comes in White, Teak and Brown colors and the new Bevel bezel style comes in White and Brick Red. Simple-to-use magnetic application makes it easy to switch between colors and styles and find the right look for the mood you're in.

* Customizable bezels sold separately. Available colors and style may vary by region or TV size.* Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43”~ 75” range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.

In the box is an easy-to-install wall mount that keeps The Frame extra tight to the wall.

Slim Fit Wall-Mount

Like a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.* The actual angle when tilting may vary by product size.* Portrait mode is supported for 43' and 32' models. * 43' model can only be installed vertically using Slim Fit Wall-Mount.

One Invisible Connection comes included with purchase.

One Invisible Connection

Get rid of messy wires once and for all. The single, translucent One Invisible Connection cable seamlessly connects devices to your TV. With up to 15 meters of freedom, you can finally find a more discreet place for your TV peripherals. Which brings us to the One Connect Box.

* ‘One Invisible Connection’ refers to a single, translucent optical cable connected to the One Connect Box integrating external device cables, but it does not refer cables connected to other devices such as sound bar.* Devices must be connected to One Connect Box.* Compatible devices only.* One Connect Box included with purchase of The Frame.* 5 meter One Invisible Connection cable is included with purchase of The Frame.* 15 meter One Invisible Connection cable sold separately.

One Connect Box, too

One Connect Box

Your external devices no longer have to be placed directly next to your TV. Instead, put them somewhere they can't be seen so you can keep everything about your space looking neat and tidy.

* Jack Port design may vary by region.

One stand moves up and down, the other moves anywhere

Vertical versatility

Height Adjustable Stand

The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.

* Not compatible with all soundbar sizes. Please check soundbar size specifications.* Soundbar sold separately.* Distance of vertical movement is estimated based on internal measurements and actual distance may vary.

Discover new places to showcase your style

Studio Stand

With Studio Stand, you can move the TV away from the wall and experiment with all your creative layout ideas. As for the messy TV wires, Studio Stand lets you conceal them inside its leg so no matter where you place your TV, that's all you'll see.

* Studio Stand sold separately.* Availability of Studio Stand may vary by region and TV size.* The Frame is only available with Studio Stand model number VG-SEST11K.

Turn The Frame off and let your favorite artwork set the mood.

Art Mode

Turn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customized and controlled the way you like.

* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.

A world-class selection at yourfingertips

Art Store

Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

* The Art Store may not be available in some countries.* Art pieces in the Art Store are subject to change without prior notice.* Art Store subscription required to access full selection. Fees apply to subscription service.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.

* Motion sensor can be activated in Art Mode settings menu.* Motion sensor is disabled in the following countries: China, Thailand, Uzbekistan, Ukraine and Saudi Arabia.* Motion sensor sensitivity may vary depending on lighting condition.

A simulation of The Frame's motion sensor feature is shown. The Frame displays a piece of art as a girl who is talking on her phone walks through the kitchen. When the girl exits the kitchen, The Frame turns off.

Artwork, always in its best light

Brightness Sensor

If the rooms lighting conditions change, The Frame's Brightness Sensor automatically adjusts screen brightness and color, retaining the natural look and color of on-screen visuals.

* Performance may vary depending on lighting conditions.

A perfect frame for personal photos, too

My Collection

Artwork isn't the only thing you can showcase on your TV. Send your photos to The Frame via smartphone or USB flash drive and share a masterpiece of your own making.

* Personal photos uploaded to The Frame will be displayed at the original resolution. * 1200 image storage is based on a file size of 5MB per stored photo.* For best results when displaying personal photos we recommend image resolution of 4K (3840*2160) or higher.* Connecting phone to The Frame requires both TV and phone device to be connected to the same Wi-Fi network. * Compatible devices only

A young girl draws a picture of a tropical wildlife scene. Her mother takes a picture of the drawing using her smartphone and selects the drawing using the Smart View app, then selects create mat. When she touches the next button, the TV content is replaced with her daughters drawing.

More personalization options for your art and photos

Mat Canvas

Add a realistic mat canvas behind your artwork to make it stand out. Choose from 5 mat backgrounds and 16 colors.

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Filter

Apply an authentic color brushed effect and turn your photos into pieces of art. Choose from Original, Art, Ink, Wash, Pastel, Aqua and Fauve filter effects.

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Favorite

Find a piece of art that you like? Build your own personalized collection of favorite art pieces. Select and mark the pieces you like as favorites so you can easily access them all in one place.

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Expanded memory (16GB)

This year, My Collection comes with double the internal memory size, giving you plenty of space to store your high-resolution photos and artwork.

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A billion shades of color with Quantum Dot

100% Color Volume with Quantum Dot

Quantum Dot technology delivers our finest picture ever. With Color Volume 100%, Quantum Dot takes light and turns it into breathtaking color that stays true at any level of brightness.

* 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.

4 Not in 4K? Not a problem

4K AI upscaling

Scene by scene, The Frame uses machine learning to create a library of various visual data algorithms which it uses to restore the smallest of details, remove image noise and sharpen object edges and text. The result is a highly refined, 4K-level of realism and detail in everything you watch.

* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.

True-to-life colours

16-bit Colour Mapping

The Frame's Quantum Processor 16-bit colour mapping technology applies 3-Dimensional colour control and machine learning to dramatically improve colour detail and contrast, making sure every shade is expressed accurately, in both the bright and dark scenes.

Two-toned backlight, double the color realism

Dual LED

With an additional set of warm tone LEDs, The Frame's Dual LED backlight expresses more sophisticated color tone combinations in your visuals, bringing every scene to life in full color realism, enhanced contrast and improved viewing angles.

Waterfall picture with various blue colors hovers over Dual LED panel which is projecting cool color tones and makes the image more authentic. Another image featuring many gold colors hovers over Dual LED backlight panel which is projecting warmer color tones and makes the image more authentic.

Do more from home with The Frame

Turn The Frame into a professional workstation

PC on TV

There's so many ways to stay productive from home with The Frame. It automatically recognizes your office PC, letting you use it right on your TV. Screen share directly from a nearby PC or laptop. Simply connect a Bluetooth mouse and keyboard and see how easy it is to work from home.

* Remote connection to a PC is only supported for Windows 10 Professional or higher edition and Mac OS 10.5 or later.* Auto-recognition of office PC requires Easy Connection App installation on a PC (Not supported on Mac OS).* Easy Connection to Screen App feature support may differ according to model type and date. Please refer to the product specifications of each model for availability.* Connecting smartphone with Samsung Dex requires a compatible mobile device.* Availability of services is subject to change without prior notice.* Internet connection on TV and PC is required.