The Serif

FIND YOUR SERIF

Reach far beyond your imagination

* Wires not shown.

A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode with clock ticking.
Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.

Place it anywhere

The Serif from 4 different perspectives demonstrate how amazing it can look from all different angles. In the first scene, we see a Cloud White model of The Serif on a black stand in a simple and elegantly styled room with the onscreen image being a bird’s eye view of a beach showing a wave as it meets the sand. The scene shifts to a man and a woman having fun preparing food on a kitchen island. A Cloud White model of The Serif is resting directly on the kitchen island in front of them, showing the Fabric pattern in Ambient Mode in a salmon color. The scene shifts again, and this time the back of a Cloud White model of The Serif is shown on a black stand in the foreground of an artist’s workshop. In the background to the right, a man is sitting next to a long worktable, playing with a dog. In the final scene, a Cloud White model of The Serif is on a black stand in the middle of a bright and airy room, with its back to the window. The onscreen image is a beach showing a large wave meeting the sand and a surfer on his board paddling out to the ocean.

Fits wherever you place it

Unlike conventional TVs that belong next to the wall, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room--even right in the middle of your space. No matter where you put it, The Serif blends perfectly to its surroundings. Even without a stand, it goes almost anywhere and blends in with the décor like a piece of art—on a table, on a shelf, or right on the floor.

Make it stand up
and stand out

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

The bottom half of a Cloud White model of The Serif is shown from the side on a black stand in a neat living room, with books in the foreground. A Cotton Blue model is shown with the stand detached, placed on a tabletop.

Everything you
need in one box

Here are the accessories and
components that come with The Serif.
They're not hard to install and operate.

A Cloud White 55 inch model of The Serif is shown from the front at an angle, sitting in front of its box. To the right, and behind the box, are all the TV accessories that are included with the purchase: The Serif’s TV Stand, a Power Cable, and a Samsung Remote Control.

Design like no other

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Four closeups of a Cloud White model of The Serif demonstrate the uniqueness of the iconic 'capital I' design and how great it looks from all angles. First from the top, then the profile, and finally, the back together next to a front angle of the right profile. As the video plays, each of the four images either rotates or shifts slowly to show a slightly different perspective.

Iconic design
Talk about how you can
decorate your space

Imagined by award-winning designers the Bouroullec Brothers, The Serif is a beautiful TV. With its signature ‘I’ profile, it looks stunning from any angle and will feel at home in any space.

Designed by Bouroullec

"The Serif is another take to the world of TVs, it remains that its core competence is a natural adaption to contemporary interiors."

Ronan & Erwan Bouroullec

The Serif designers Ronan & Erwan Bouroullec look over The Serif's I-shaped design.

Add Nature’s beautiful inspiration

No more blank screen ruining your décor when your TV is switched off. Ambient Mode+ turns it into a digital canvas for displaying beautiful images and useful information. And now you can choose from two exclusive patterns in a striking leaf or textured fabric design. Both are exclusively created for The Serif by the Bouroullec brothers*.

* Some features of Ambient Mode require a compatible Android or iOS phone.

Go beyond TV entertainment

A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode. A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode.

Check it out
before you go

Get useful daily information such as the weather, outdoor temperature, and major headlines with an interactive background. Now set your routine to check the weather before you leave for work.
A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background. A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background.

Turn up the your mood just by asking

Apply an interactive background that harmonises perfectly with your environment with Ambient Mode. Or use Vibe Mode to play music or visuals that suit your mood for the day. Either option will brighten up your day.
A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue. A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue.

Enjoy background
music

Simply play music using voice command or just connect your smartphone via Bluetooth. With Ambient Mode, you'll be able to listen to music visually.
Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile. Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile.

Relive all your memories

Turn your living room into a personal gallery by displaying photos from your mobile and Samsung Cloud. With the new Auto Gallery Layout template, you can enjoy your personal memories a lot more easily.
A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode. A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode.
A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background. A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background.
A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue. A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue.
Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile. Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile.

* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Colour makes
all the difference

Your space deserves a touch of colour.
Choose from the Serif’s signature natural
Cloud White, which brings an element of
uniqueness, or the all-new Cotton Blue.

The perspective view of a Cloud White and Cotton Blue The Serif displayed in its corresponding coloured background to emphasise the availability of the product colour.

Create your own style with
The Serif

Here’s some ideas for how The Serif can look in your home, either melting in neatly with your existing décor or as the centerpiece of the ensemble.

Choose a size
Pick a color
Create your lifestyle

The Serif 43"

The profile of a Cloud White The Serif 43" is shown from the left side. The profile of a Cotton Blue The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 49"

The profile of a Cloud White The Serif 49" is shown from the left side. The profile of a Cotton Blue The Serif 49" is shown from the left side
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side. The profile of a Cotton Blue The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

See how The Serif
makes your life
smarter

GO TO THE NEXT STORY
See how The Serif makes your life smarter

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* For the Smart functions, compatible devices or phones required.