Reach far beyond your imagination
* Wires not shown.
Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.
Place it anywhere
Fits wherever you place it
Unlike conventional TVs that belong next to the wall, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room--even right in the middle of your space. No matter where you put it, The Serif blends perfectly to its surroundings. Even without a stand, it goes almost anywhere and blends in with the décor like a piece of art—on a table, on a shelf, or right on the floor.
Design like no other
Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.
Iconic design
Talk about how you can
decorate your space
Imagined by award-winning designers the Bouroullec Brothers, The Serif is a beautiful TV. With its signature ‘I’ profile, it looks stunning from any angle and will feel at home in any space.
Add Nature’s beautiful inspiration
No more blank screen ruining your décor when your TV is switched off. Ambient Mode+ turns it into a digital canvas for displaying beautiful images and useful information. And now you can choose from two exclusive patterns in a striking leaf or textured fabric design. Both are exclusively created for The Serif by the Bouroullec brothers*.
* Some features of Ambient Mode require a compatible Android or iOS phone.
Go beyond TV entertainment
Check it out
before you go
Turn up the your mood just by asking
Enjoy background
music
Relive all your memories
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.
Create your own style with
The Serif
Here’s some ideas for how The Serif can look in your home, either melting in neatly with your existing décor or as the centerpiece of the ensemble.
* For the Smart functions, compatible devices or phones required.