The Serif

FIND YOUR SERIF

QLED Technology
on The Serif

A Cloud White model of The Serif is on a TV stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds.
We packed The Serif with Samsung’s powerful QLED technology. Family movie or the cup final –whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. The Serif brings you a visual feast of over a billion cinematic colours that will look incredible for years to come.

It has bright and colourful details in the
screen. You can't look away.

Accurate colours and
details
you never saw before

Color Volume 100% by Quantum Dot

We used Samsung’s own Quantum Dot technology for
The Serif, the HDR10+, provides incredible picture
detail with vibrant colour and brilliant brightness.
See the brilliance of QLED technology whatever
you’re watching, see it all brought to life in stunning
QLED 4K quality with over a billion cinematic colours.

Enjoy 4K picture
from any source

AI Upscaling

Whatever you’re watching with stunning QLED 4K
quality, every second looks true-to-life. From colour
and texture data, to lighting and contrast details,
The Serif upscales everything to 4K picture quality
by automatically analysing each scene of your
content. It works even if your content source’s
quality isn’t 4K.

A Cloud White model of The Serif shows a better picture quality of city landscape with AI upscaling. A Cloud White model of The Serif shows a better picture quality of city landscape with AI upscaling.

* Viewing experience may vary according to types of content.

Day or Night, enjoy
what you’re watching

Adaptive Picture

Sometimes the room becomes dark while you're
watching a movie, and it becomes hard to see
what's on the TV screen. With Adaptive Picture,
The Serif can sense changes in the lighting
environment around you and adjust to maintain
optimum brightness and contrast settings for
pleasant viewing. Enjoy a great picture whatever
you’re watching both day and night.

A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly. A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly.

Didn't think it would have sound
innovation?

Don't miss any dialogues

Active Voice Amplifier (AVA)

The Serif detects distracting noises and automatically adjusts the volume to make sure you don't miss any important moment. No need to amend the volume yourself, as the Serif will do this for you.

The Serif releases sound waveforms is showing Active voice amplifier in the middle of the room where people are gathered. The Serif releases sound waveforms is showing Active voice amplifier in the middle of the room where people are gathered.

Find the right fit for your style

The Serif 43"

SEE THE DETAILS
The profile of a Cloud White The Serif 43" is shown from the left side. The profile of a Cloud White The Serif 43" is shown from the left side.

The Serif 49"

SEE THE DETAILS
The profile of a Cotton Blue The Serif 49" is shown from the left side The profile of a Cotton Blue The Serif 49" is shown from the left side

The Serif 55"

SEE THE DETAILS
The profile of a Cotton Blue The Serif 55" is shown from the left side. The profile of a Cotton Blue The Serif 55" is shown from the left side.

Check out The Serif highlights

FIND OUT HIGHLIGHTS

Ready to discover the wonder of QLED?

Ready to discover the wonder of QLED?

DIVE DEEPER INTO QLED
Previous Connectivity

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.
* QLED : Samsung QLED is Quantum dot based TV.
* The peak brightness may vary depending on the model and size of the TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.