55" The Serif QLED 4K HDR Smart TV in Cloud White

55" The Serif QLED 4K HDR Smart TV in Cloud White

QE55LS01TAUXXU

4.7 (492)
  • QLED Technology
  • Iconic ‘I’ shaped design
  • Stream music with NFC on TV
  • Smart TV apps: Netflix, Disney+, BT Sport, Prime and more…

Choose your size

  • All Round 360° Design
    All Round 360° Design
  • QLED Technology
    QLED Technology
  • NFC on TV
    NFC on TV
  • Elegant Floor Stand
    Elegant Floor Stand

TV that’s unconditionally beautiful

A timeless TV that combines iconic design with a brilliant viewing experience.

TV that’s unconditionally beautiful

A timeless TV that combines iconic design with a brilliant viewing experience.

  • * Actual product may differ from image shown. Please see our product gallery.

The world’s No.1 TV brand 14 years running

* Samsung is ranked No.1 TV brand for 14 years.* Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

　　　' Beautifully Designed + World Class Technology...　　　If you have a keen sense of design like myself, then this is the TV for you. 　　　Beautiful form meets pragmatic function...“　　　55' Class The Serif QLED Smart 4K UHD TV - White (2019),USA,samsung.com

　　　　*The images are for illustrative purposes only and are intended to provide betterunderstanding

A timeless design, imagined for your home

All Round 360° Design

Versatile by design, The Serif allows you to make the most of your space. It’s a TV that’s designed to fit impeccably in your home and to look beautiful from every angle.

Your home, unlimited possibility Your home, unlimited possibility

Unlike conventional TVs, it doesn't belong next to the wall

Elegant Floor Stand

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

Discover new ways to enjoy all your content

NFC on TV

Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s speakers, you’re good to go.

* Compatible devices only.

See the world in QLED Technology

Color Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Fits perfectly wherever you put it

Iconic design

'I' Shaped Design

Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

Here’s how to install it

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

Plus, some tips to hide the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

Add a touch of colour

Two Colour Options

The Serif comes in Cotton Blue or Cloud White. Choose the perfect colour to complete your home.

Various options to match your taste and space

It has various options for your home vibe It has various options for your home vibe

*some features of Ambient Mode require a compatible Android or iOS phone

Exclusive patterns

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.

　The Serif: Go Behind 　The Bouroullec's Design

LEARN MORE

Turn your blank screen into a design piece

Ambient Mode+

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you lik

Set the mood with your voice

Fit the mood to your schedule

Seamless connectivity

Mirror it all on the big screen

All your devices, connected in seconds and in a simpler way.

* Compatible devices only.

* Compatible devices only.

AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

SmartThings

Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.

* Available technology, functions, GUI(Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

TV and mobile content, split on the big screen

Multi View

Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.*

*Only supports Android OS based smartphone.

Your new home office

Remote Access

Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

* TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later. * PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.

Choose your favourite voice assistant

Multiple Voice Assistants

Bixby

Bixby

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* This feature is only available in certain languages.

Amazon Alexa

Amazon Alexa

Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates

Google Assistant

Google Assistant*

Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

*Service not yet available, coming in June 2020.Google is a trademark of Google LLC. *Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product.* Actual user experience may vary.

How to use NFC on TV

Step 1

With the TV screen off, place your mobile device on top of The Serif.

Step 2

Your mobile will connect to the TV via NFC.

Step 3

Now you can stream music from your mobile on The Serif.

Step 4

You can enjoy your content quickly with the fast connection.

  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.

It has the power of QLED and an innovation in audio

AI sound perfectly matches whatever you’re watching, wherever you’re watching it

Active Voice Amplifier (AVA)

Thanks to AI sound, you can listen to everything on The Serif like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Serif adjusts to the background noise in your room.

Download SmartThings App

GO TO GOOGLE PLAY

GO TO GOOGLE PLAY

GO TO APP STORE

GO TO APP STORE

GO TO GALAXY STORE

GO TO GALAXY STORE

* Each device must be connected to Wi-Fi or other wireless network.

Specifications

  • Display 55"
  • Resolution 3,840 x 2,160
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Support

Find answers to the questions you have about our products

Product Support See More Content
User manual & Downloads
Product information sheet
  • e-Manual
    ENGLISH
    Download
  • Statement of Compliance
    ENGLISH
    Download
  • Quick Guide
    ENGLISH
    Download
  • User Manual
    ENGLISH, GERMAN, FRENCH(FRANCE), ITALIAN
    Download
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