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Highlights
360 All Round Design
Detachable Floor stand
NFC on TV
Color Volume 100%
Features
Unconditionally Beautiful
Designed for every place, at every moment, from every angle
Unconditionally Beautiful
Designed for every place, at every moment, from every angle
- * Actual product may differ from image shown. Please see our product gallery.
World’s No.1 TV brand 14 years running
* Samsung is ranked No.1 TV brand for 14 years. * Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
Beautifully Designed + World Class Technology...
If you have a keen sense of design like myself, then this is the TV for you.
Beautiful form meets pragmatic function...
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
* Compatible devices only.
See the world in QLED Technology
Color Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
An eye-catcher for sure
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
Here’s how to install it
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
It has various options for your home vibe
* Ambient Mode service may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.
Exclusive patterns
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us__a beautiful leaf and a textured fabric—and with various colors options to match your mood.
Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you lik
Set the mood with your voice
Fit the mood toyour schedule
Expand your life with seamless connections
* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.
* Compatible devices only.
* Compatible devices only.
AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.
All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.
* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.
The multi-tasking helps too
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Supports Android OS and iOS smartphones only
How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.
Step 3
Now you can stream music from your mobile on The Serif.
Step 4
You can enjoy your content quickly with the fast connection.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
It even responds to what you ask
Multiple Voice Assistants (Check before use due to availability of the feature)
Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* This feature is only available in certain languages.
Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates
It has the power of QLED and an innovation in audio
It makes sure you hear what matters
Active Voice Amplifier (AVA)
Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.
Download SmartThings App
GO TO GOOGLE PLAY
GO TO APP STORE
GO TO GALAXY STORE
* This function is supported with limited Samsung mobile devices.
* Some apps on the mobile devices may not be availabe on the Serif at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time.
* Each device must be connected to Wi-Fi or other wireless network.
Specifications
-
Series
LS
-
Resolution
3,840 x 2,160
-
Connectivity
4
-
USB
2
-
QLED
-
LS
-
Screen Size
1.38 m
-
Resolution
3,840 x 2,160
-
Picture Engine
Quantum Processor 4K
-
Adaptive Picture
Yes
-
Motion Rate
200
-
PQI (Picture Quality Index)
3200
-
HDR (High Dynamic Range)
Quantum HDR
-
HDR 10+
Yes
-
AI Upscale
Yes
-
HLG (Hybrid Log Gamma)
Yes
-
Contrast
Mega Contrast
-
Color
100% Color Volume with Quantum Dot
-
Micro Dimming
Supreme UHD Dimming
-
Brightness/Color Detection
Brightness Detection
-
Contrast Enhancer
Yes
-
Auto Motion Plus
Yes
-
Film Mode
Yes
-
Dolby Digital Plus
Yes
-
Active Voice Amplifier
Yes
-
Adaptive Sound
Adaptive Sound+
-
Dialog Enhancement
Yes
-
Sound Output (RMS)
40W
-
Speaker Type
4CH
-
Blutooth Audio
Yes
-
Samsung SMART TV
Smart
-
Operating System
Tizen™
-
Bixby
US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
-
Works with Google Assistant
Yes (IN only)
-
Works With Alexa
Yes (IN only)
-
Web Browser
Yes
-
SmartThings App Support
Yes
-
SmartThings Hub / Matter Hub / IoT-Sensor Functionality
Yes
-
Universal Guide
Yes (India Only)
-
Gallery
Yes
-
TV to Mobile - Mirroring
Yes
-
Mobile to TV - Mirroring, DLNA
Yes
-
NFC on TV
Yes (Sound Mirroring)
-
Tap View
Yes
-
Multi-View
Yes
-
Remote Access
Yes
-
360 Video Player
Yes
-
Bluetooth Low Energy
Yes
-
WiFi Direct
Yes
-
TV Sound to Mobile
Yes
-
Sound Mirroring
Yes
-
Ambience
Ambient Mode+
-
Digital Broadcasting
DVB-T2
-
Analog Tuner
Yes
-
HDMI
4
-
USB
2
-
Composite In (AV)
1
-
Digital Audio Out (Optical)
1
-
RF In (Terrestrial / Cable input)
1/1(Common Use for Terrestrial)/0
-
HDMI A / Return Ch. Support
Yes
-
eARC
Yes
-
HDMI Quick Switch
Yes
-
Wi-Fi
Yes (WiFi5)
-
Bluetooth
Yes (BT5.2)
-
Anynet+ (HDMI-CEC)
Yes
-
Design
Serif Design
-
Bezel Type
VNB
-
Slim Type
Normal
-
Front Colour
CLOUD WHITE
-
Stand Type
FLOOR
-
Stand Color
BLACK
-
Digital Clean View
Yes
-
Auto Channel Search
Yes
-
Caption (Subtitle)
Yes
-
Connect Share™ (HDD)
Yes
-
ConnectShare™ (USB 2.0)
Yes
-
EPG
Yes
-
Extended PVR
Yes
-
Game Mode
Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound, 4K@120Hz (HDMI Port 4))
-
Freesync
FreeSync Premium
-
IP Control
Yes
-
OSD Language
22 Local Languages, English
-
BT HID Built-in
Yes
-
USB HID Support
Yes
-
Teletext (TTX)
Yes
-
Time Shift
Yes
-
IPv6 Support
Yes
-
Accessibillity - Voice Guide
UK English
-
Accessibility - Learn TV Remote / Learn Menu Screen
UK English
-
Accessibility - Others
Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
-
Eco Sensor
Yes
-
Power Supply
AC220-240V 50/60Hz
-
Power Consumption (Max)
160 W
-
Auto Power Off
Yes
-
Package Size (WxHxD)
1403 x 894 x 308 mm
-
Set Size with Stand (WxHxD)
1254.9 x 1237.4 x 482.8 mm
-
Set Size without Stand (WxHxD)
1254.9 x 748.3 x 221 mm
-
Stand (Basic) (WxD)
1051.0 x 482.8 mm
-
Package Weight
35.3 kg
-
Set Weight with Stand
27.6 kg
-
Set Weight without Stand
26.5 kg
-
Remote Controller Model
TM2050A (White)
-
Batteries (for Remote Control)
Yes
-
Samsung Smart Control (Included)
Yes
-
User Manual
Yes
-
E-Manual
Yes
-
Power Cable
Yes
-
Slim Gender Cable
Yes
-
Manufactured by
SAMSUNG ELECTRONICS HCMC CE COMPLEX Co., Ltd. Lot I-11, D2 Road, Saigon Hi-Tech Park, District 9, Ho Chi Minh City, Vietnam
-
Country of Origin
Vietnam
-
Imported by
Samsung India Electronics Pvt. Ltd. having its Registered Office at: 6th Floor, DLF Centre, Sansad Marg, New Delhi-110001
-
Contact us
For All Product Related Complaints/assistance, please contact Manager, Customer Care Samsung India Electronics Pvt. Ltd., 6th Floor, DLF Centre, Sansad Marg, New Delhi - 110001 Email us at: [email protected] Tel (Toll Free): 1800 40 7267864 (1800 40 SAMSUNG)
-
Launch date
July 1st, 2020
User manual & downloads
FAQs
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