1.95 m (77) OLED S90C 4K Smart AI TV (2023)

77S90CAK QA77S90CAKLXL

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1.95 m (77) OLED S90C 4K Smart AI TV (2023)
LaserSlim (S90C) 77

Highlights

 OLED

OLED

 Neural Quantum Processor 4K

Neural Quantum Processor 4K

 LaserSlim Design

LaserSlim Design

 Motion Xcelerator Turbo Pro

Motion Xcelerator Turbo Pro

Features

Awards and Reviews

"It offers arguably the best value you can get right now, which is a huge part of why it's our TV of the Year winner at the TechRadar Choice Awards 2023."
"The Samsung S90C is the ultimate mix of picture quality and performance." (TechRadar Choice Awards 2023)


"The top of our best 4K TVs list recently got a shake-up with the addition of the Samsung S90C OLED TV."
"This well-reviewed model combines OLED's wonderfully inky shadows with QLED tech's impressive brightness and color richness." (TechRadar, 10/2023)

Awards and Reviews Awards and Reviews
Samsung OLED TV S95C and S90C with award logos that they have received from HD Guru, PCMAG, Sound&Vision, and Techradar. Samsung OLED TV S95C and S90C with award logos that they have received from HD Guru, PCMAG, Sound&Vision, and Techradar.
* Techradar choice awards only apply to S90C Sound & Vision, HD Guru, PCMag, Reviewed(USA Today) awards only apply to S95C

OLED

Deep blacks, clean whites and lively colors

Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.

 OLED  OLED
A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen. A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen.

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.

 Neural Quantum Processor 4K  Neural Quantum Processor 4K
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

LaserSlim Design

Thin profile that resembles a laser beam

OLED’s sleek and stylish design presents unique beauty along with its strong functionality.

 LaserSlim Design  LaserSlim Design

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

 Motion Xcelerator Turbo Pro  Motion Xcelerator Turbo Pro
2 race cars are racing on a track. 1 looks clearer than the other and is going faster. 2 race cars are racing on a track. 1 looks clearer than the other and is going faster.
* 4K 144hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary depending on content type.

Only a Samsung account can enable your smart features. Login now!

What's the point of a smart TV if you can't enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services" of your Samsung Smart TV.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

Only a Samsung account can enable your smart features. Login now! Only a Samsung account can enable your smart features. Login now!

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

Picture Quality

The left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology. The left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology.
The left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology. The left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology.

Quantum HDR OLED

Powerful brightness and deeper contrast

Enjoy powerful brightness and deeper range of contrast enabled by self-illuminating pixels.

Gaming Experience

A person is playing a game on the OLED TV which shows the Game Bar and the option to switch between 32:9 and 16:9. A person is playing a game on the OLED TV which shows the Game Bar and the option to switch between 32:9 and 16:9.

Super UltraWide GameView & Game Bar

Amplify your gaming excitement

21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

* Super Ultrawide GameView is available for ultra wide supported games and PC games only.* Some game titles may not support or be limited in the use of this function.* Screen resolution change from external device may be required.* Zoom-in mode is not supported in some refresh rates.

Sound

A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room. A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.

Dolby Atmos®

Dolby Atmos experience with top channel speakers

Top channel speakers immerse viewers inside the action with multi-dimensional sound.

Smart Features

The new Smart Hub UI is displayed to show a wide variety of OTT services and content being serviced. The new Smart Hub UI is displayed to show a wide variety of OTT services and content being serviced.

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions. * Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some services are available to watch after registration and subscription.* Requires Samsung account.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Smart Experience

TV Key  TV Key 

TV Key 

In-built Set Top Box. De-clutter your space

Industry first set-top box less solution. Enjoy your television with just one remote control and minimal clutter.

Specifications

  • Product

    OLED

  • Series

    9

  • Display

    1.95 m

  • Resolution

    3,840 x 2,160

  • OLED

  • 9

  • Screen Size

    1.95 m

  • Resolution

    3,840 x 2,160

  • Anti Reflection

    Yes

  • Picture Engine

    Neural Quantum Processor 4K

  • One Billion Color

    Yes

  • HDR (High Dynamic Range)

    Quantum HDR OLED

  • HDR 10+

    Yes (ADAPTIVE/ GAMING)

  • HLG (Hybrid Log Gamma)

    Yes

  • Contrast

    Self-illuminating pixels

  • Color

    Perceptional Color Mapping

  • Viewing Angle

    Ultra Viewing Angle

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator Turbo Pro

  • Noise Reduction

    Yes

  • Film Mode

    Yes

  • Smart Calibration

    Basic

  • AI Upscale

    Yes

  • Filmmaker Mode (FMM)

    Yes

  • Brightness/Color Detection

    Brightness/Color Detection

  • Dolby Atmos

    Yes

  • Object Tracking Sound

    OTS Lite

  • Dolby Digital Plus

    MS12 5.1ch

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    40W

  • Speaker Type

    2.1CH

  • Woofer

    Yes

  • Blutooth Audio

    Yes

  • Active Voice Amplifier

    Yes

  • Adaptive Sound

    Adaptive Sound+

  • Dual Audio Support (Bluetooth)

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    US English, UK English, India English

  • Far-Field Voice Interaction

    Yes

  • Samsung TV Plus

    Yes

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Universal Guide

    Yes (India Only)

  • Media Home

    Yes

  • Video Communication

    Google Meet

  • Tap View

    Yes

  • Multi-View

    upto 2 videos

  • Sound Wall

    Yes

  • Mobile Camera Support

    Yes

  • Easy Setup

    Yes

  • App Casting

    Yes

  • Ambience

    Ambient Mode+

  • Tune Station

    Yes

  • Dongle Compatibility (3G / LTE / WiFi)

    Yes (India Only)

  • Analog Clean View

    Yes

  • Triple Protection

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium

  • HGiG

    Yes

  • Digital Broadcasting

    DVB-T2

  • Analog Tuner

    Yes

  • HDMI

    4

  • HDMI (High Frame Rate)

    4K 144Hz (for HDMI 1/2/3/4)

  • USB

    2

  • Ethernet (LAN)

    Yes

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1/1(Common Use for Terrestrial)/0

  • Wi-Fi

    Yes (WiFi5)

  • Bluetooth

    Yes (BT5.2)

  • Anynet+ (HDMI-CEC)

    Yes

  • Design

    Laser Slim

  • Bezel Type

    4 Bezel-less

  • Caption (Subtitle)

    Yes

  • Extended PVR

    Yes

  • Time Shift

    Yes

  • Accessibillity - Voice Guide

    UK English, India English (w/ only LocalSet:India), Hindi

  • Accessibility - Learn TV Remote / Learn Menu Screen

    UK English

  • Power Supply

    AC220-240V~ 50/60Hz

  • Power Consumption (Max)

    460 W

  • Eco Sensor

    Yes

  • Auto Power Saving

    Yes

  • Auto Power Off

    Yes

  • Package Size (WxHxD)

    1.89 m x 1.18 m x 19.2 cm

  • Set Size with Stand (WxHxD)

    1.71 m x 1.05 m x 35.98 cm

  • Set Size without Stand (WxHxD)

    1.71 m x 98.76 cm x 4.490 cm

  • Stand (Basic) (WxD)

    36.60 cm x 35.98 cm

  • VESA Spec

    40.00 cm x 30.00 cm

  • Package Weight

    49.1 kg

  • Set Weight with Stand

    37.8 kg

  • Set Weight without Stand

    35.1 kg

  • Remote Controller Model

    TM2360E

  • Vesa Wall Mount Support

    Yes

  • Webcam Support

    Yes

  • User Manual

    Yes

  • E-Manual

    Yes

  • Power Cable

    Yes

  • Manufactured by

    Samsung India Electronics Pvt. Ltd. having its Registered Office at: 6th Floor, DLF Centre, Sansad Marg, New Delhi-110001

  • Country of Origin

    India

  • Contact us

    For All Product Related Complaints/assistance, please contact Manager, Customer Care Samsung India Electronics Pvt. Ltd., 6th Floor, DLF Centre, Sansad Marg, New Delhi - 110001 Email us at: support.india@samsung.com Tel (Toll Free): 1800 40 7267864 (1800 40 SAMSUNG)

  • Launch date

    May 14th, 2023

User manual & downloads

User Manual

ver 2406070 | 0.24 MB

Jun 30. 2024

ENGLISH

Quick Setup Guide

ver 2307200 | 1.15 MB

Aug 11. 2023

ENGLISH

Remote control

ver 2306090 | 0.13 MB

Jun 26. 2023

ENGLISH

e-Manual

ver 4.0 | 4.04 MB

May 12. 2023

ENGLISH

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*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.

Image simulated for representational purposes only. All third party logos/marks are trademarks/registered trademarks of respective third party brands. Samsung log-in required. Applicable on select models from 2023 onwards.

Signal strength may depend upon respective DTH/Cable operators. TVKey functionality applicable to 23Y UHD and above TVs. Internet required for TVKey, operator (such as GTPL) offer are controlled and governed by operator itself.