Welcome to
BESPOKE AI
Do less. Live more.
AI and connected solutions that give you
more free time and bigger energy savings
Do less. Live more.
Less effort,
more free time
Connected experience with SmartThings for more comfort in life
Less hassle,
more intelligence
AI-powered solutions for easy and customized experiences
Offer
Energy bundle-up for bigger rewards
Designed for you,
by you.
BESPOKE AI Laundry
BESPOKE Jet AI
Upgrade your
style and taste
Refrigerator
Designed for you, by you.
Laundry
Less Energy. Bigger Capacity
Vacuum Cleaner
Powerful AI cleaning with all-in-one Clean Station™
Oven
Convenient cooking experience by Bespoke AI
Appliances you can rely on
20 Year Warranty
Samsung appliances offer outstanding peace of mind and long-lasting performance on motors and compressors by providing a 20-year warranty - the industry's longest*
* As at May 2022. The 20 year parts warranty is only applicable to the digital inverter compressor on refrigerators and digital inverter motor on washing machines and tumble dryers sold in EU
Which? Large Kitchen Appliance Brand of the Year
Samsung large kitchen appliances were acknowledged for their impressive reliability at the Which? Awards 2022
