The Serif

FIND YOUR SERIF

Smarter
ways to enjoy
your TV

A man and a woman are enjoying their time together in a living room. A Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open.The Serif TV is Smart TV powered by Tizen.
Seamlessly and effortlessly.
We bring a range of smart features to your home, making it easy to connect
and enjoy the advanced features of The Serif.

A whole new way to enjoy content

Now, with AirPlay 2

Do you have an iPhone, Mac, or iPad? Not to worry.
With AirPlay 2 built-in you can effortlessly play
movies, shows, music and photos on The Serif
right from your iPhone, iPad or Mac.

On screen of The Serif is showing a skateboarder and, to the left, an iOS device is showing how to connect phone to tv using Airplay2.

Amp up your mobile

Enjoy all your mobile contents on the bigger
screen and control everything with ease. Simply
download the SmartThings app to your smart
phone and conveniently connect to your Serif.

On screen of The Serif is showing the Samsung SmartThings interface. To its right is a mobile device showing the Samsung SmartThings app.

* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
* Each device must be connected to Wi-Fi or other wireless network.
* Must download and install the SmartThings app.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

Experience more at once

Multi View

Multi-tasking becomes effortless. Simply connect
your mobile and customize video size and audio
settings to your liking to watch what's on TV and
see what's on your mobile at the same time.

A woman is practicing yoga, watching yoga video on video connected from her mobile phone. In the same time, with the Multi View function she can watch her favorite TV program in splitted screen.

* Only supports Android OS based smartphone.

Just Tap. Connect. And enjoy

A mobile phone is placing to use NFC on top of the letter "N" at the top of The Serif and The Serif shows the onscreen with music play on.

* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when TV and mobile are on.

NFC on TV

You arrive home while listening to your favorite music on your mobile. You wouldn't want to stop the music then and there. Place your mobile device on top of The Serif and your mobile will connect to TV via NFC technology, allowing you to stream music through The Serif with even greater sound.

Mobile device resting on top of The Serif to use NFC. Music is streamed and the song title is appearing on the TV screen. And a woman relaxes in a chair with her hands clasped behind her back, enjoying the music.

Tap View

With a quick tap to anywhere on your TV, have your
mobile contents transfer and play on The Serif right away.

A Cloud White model of The Serif shows a scene of a woman walking towards the ocean on a path between two buildings using screen mirroring. The same scene is shown on a mobile device being held by a hand right in front of The Serif. Blue circles emanate from the device to depict the seamless connection phone to tv.

* This service only works when TV and mobile are on.

Keep it Simple

Just ask The Serif

A Cloud White model of The Serif shows a black screen with the logo for Bixby Voice Assistant and another that shows Amazon’s Alexa is built in. Sound waves in the middle of the screen represent the voice of a user asking The Serif a question. “Find Romantic Comedies"

* This service scenario are subject to change without notice.
* Voice command functionality works through the remote control.

Easy to find.
All you needed is one remote

One Remote

With the One Remote Control, all is in one place and waiting at your fingertips: find what you want and dive right in.

Let's take a look at the technology behind The Serif

Let's take a look at the technology behind The Serif

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* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product color may vary by region.