Free delivery and installation for all items above 50 inch and with 0% interest with Arab bank and Etihad bank for all orders.
Free delivery and installation for all items above 50 inch and with 0% interest with Arab bank and Etihad bank for all orders.
Learn more

Free delivery and installation for all items above 50 inch and with 0% interest with Arab bank and Etihad bank for all orders.

Learn more

The Serif 2020 55" QLED 4K HDR Smart TV

The Serif 2020 55" QLED 4K HDR Smart TV

QA55LS01TAUXTW

4.7 (316)
  • Unconditionally Beautiful
  • Your home, unlimited possibility
  • Unlike conventional TVs, it doesn't belong next to the wall

Choose your size

  • Your home, unlimited possibility
    360 All Round Design
  • Unlike conventional TVs, it doesn†t belong next to the wall
    Detachable Floor stand
  • New ways to enjoy content
    NFC on TV
  • See the world in QLED Technology
    Color Volume 100%

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

  • * Actual product may differ from image shown. Please see our product gallery.
  • * Actual product may differ from image shown. Please see our product gallery.

World’s No.1 TV brand 14 years running

‎

　　　' Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function...“

　　　　*The images are for illustrative purposes only and are intended to provide betterunderstanding

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Your home, unlimited possibility Your home, unlimited possibility

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

New ways to enjoy content

NFC on TV

When you need some music, just connect and enjoy your view.

* Compatible devices only.

See the world in QLED Technology

Color Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Fits perfectly wherever you put it

An eye-catcher for sure

'I' Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

Here’s how to install it

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

Plus, some tips to hide the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

It has a pop of color

Various Color Options

Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

* The product color may vary by region.

It has various options for your home vibe

It has various options for your home vibe It has various options for your home vibe

* Ambient Mode service may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.

Exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabric—and with various colors options to match your mood.

　The Serif: Go Behind 　The Bouroullec's Design

LEARN MORE

Enjoy every moment with The Serif

Ambient Mode +

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.

Set the mood with your voice

Fit the mood toyour schedule

Expand your life with seamless connections

* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.

Mirrors all your experiences

All your devices, connected in seconds and in simpler way.

* Compatible devices only.

* Compatible devices only.

‎ ‎

AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
　‎ 　‎

SmartThings

Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.

* Available technology may vary by region, service provider, network environment, or product, and are subject to change without notice.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

All it takes is a tap

Tap View

Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.

* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.

The multi-tasking helps too

Multi View

Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
* Actual user experience may vary.
* Compatible devices only

How to use NFC on TV

Step 1

With the TV screen off, place your mobile device on top of The Serif.

Step 2

Your mobile will connect to the TV via NFC.

Step 3

Now you can stream music from your mobile on The Serif.

Step 4

You can enjoy your content quickly with the fast connection.

  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.

It even responds to what you ask

Bixby (Availability of the feature may vary by region. Check before use.)

Bixby (Availability of the feature may vary by region. Check before use.)

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
* Actual user experience may vary.
* This feature is only available in certain languages.

It has the power of QLEDAnd an innovation in audio

It makes sure you hear what matters

Active Voice Amplifier (AVA)

Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.

Download SmartThings App

GO TO GOOGLE PLAY

GO TO GOOGLE PLAY

GO TO APP STORE

GO TO APP STORE

GO TO GALAXY STORE

GO TO GALAXY STORE

* This function is supported with limited Samsung mobile devices.
* Some apps on the mobile devices may not be availabe on the Serif at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time.
* Each device must be connected to Wi-Fi or other wireless network.

Specifications

  • Resolution 3,840 x 2,160
  • Picture Engine Quantum Processor 4K
  • HDR 10+ HDR 10+
  • Ambient Mode Ambient Mode+
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Support

Find answers the question you have about the product

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User manual & Downloads
  • e-Manual
    ARABIC
    Download
  • e-Manual
    ENGLISH
    Download
  • e-Manual
    FRENCH
    Download
  • User Manual
    ENGLISH, ARABIC
    Download
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