More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Find the TV that suits your
lifestyle

  • Screen Size

  • Bezel colour

  • 65", 55"
  • Charcoal Black
  • 55", 43"
  • Cloud White
  • 43"
  • Navy Blue

The Frame

TV when it’s on, ART when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customisable bezel colours and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

* Customisable bezels sold separately.
** Available art displayed may differ from image shown. Some art may require purchase or paid subscription with the Art Store. Art pieces in the Art Store are subject to change without prior notice.

The Serif

Unconditionally Beautiful

The Serif looks great from all angles. Place it anywhere in the room and it will certainly stand out. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality. Make The Serif your statement piece at home.

*Subject to device compatibility.

The Sero

Mobile Entertainment, better on TV

The Sero's ability to rotate between portrait and landscape modes makes it easy for you to enjoy your mobile content on the large screen.
Complemented with The Sero’s 4.1ch 60-watt speakers, get ready to be surrounded by powerful sound anytime.

*Subject to device compatibility.

*Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimise your viewing experience.

Studio Stand

Place The Frame anywhere you like. Elevate the look with a stylish studio stand for a truly artistic vibe.

* The Studio Stand (VG-SEST11K) is compatible with 55”/65” The Frame TVs only.
** The Studio Stand (VG-SEST11K) is sold separately.
The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Customisable Bezel

Choose a colour to match your style.

* Customisable bezels sold separately. Available colours may vary by region.
Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood. Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.

*15m One Invisible Connection sold separately.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

Discover the wonders of QLED

Discover the wonders of QLED