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Case Study

Make a bold statement with The Wall

State-of-the-art fine-pitch display makes a visual centerpiece to catch mindshare and more

Nov 30. 2021

In a disrupted digital world where video-sharing social network content less than 20 seconds can enthrall us, the old business adage that ‘it pays to stand out’ rings especially true for all brands today.

 

As our digital world is expected to only accelerate even more in the coming years, the need to redefine customer experiences has never been more critical, be it on digital and physical spaces. The task of redefining and refreshing one’s brand story when engaging stakeholders has never been more urgent, especially in a region that is as dynamic as Asia Pacific.

 

The good news is the window of opportunity is open today, as consumers seek a semblance of normalcy in their daily lives and hunger for real-world experiences. However, this is a tiny window that businesses must seize, as competition for attention is rife, whether their customers are average consumers or C-suite executives.

 

For many, the opportunity is realized in the form of fine-pitch LED displays. Offering sharp, clear and high-contrast images in large formats, these indoor and outdoor screens never fail to catch the eye of their intended audiences in framing brand stories.

 

 

Winning with The Wall

 

Today, Samsung is the world’s No. 1 signage maker for 12 years running, according to OMDIA. This dominance translates to the breakthrough in fine-pitch LED as embodied in Samsung’s The Wall.

 

Created to make a moving engagement, The Wall can deliver unprecedented image quality in a large video wall that is also flexible to install and easy to manage.

Immersive display using The Wall can reframe brand experiences in a digital world where attention span is in short supply

Compared to the previous version, the 2021 new series of The Wall delivers even better picture quality, more flexible installation and design, and simpler and safer operation. It can be deployed in sizes as large as hundreds of inches, for an expansive canvas to showcase content.

 

One of the image processing technologies that make The Wall an immersive display is Black Seal Technology. It creates a deep black background that blankets the screen with perfect uniformity, creating a seamless canvas for purer black levels. The enhanced depth delivers unparalleled contrast and immaculate detail.

Ultra chroma technology also enables colours to leap to life, producing RGB colours two times purer¹ and more accurate than conventional LEDs.

 

At the same time, 20-bit processing on The Wall results in exact colour mapping and delivers extraordinary contrast and natural tonal gradients. The linear grayscale presents intricacies such as textures, volume and shades naturally, delivering unbroken immersion in the content.

 

A videowall project’s success depends a lot on the planning involved. Among the questions a business should ask is what the videowall is intended to do and what communications problems it has to solve. With its ability to define visual experiences wherever it is placed, The Wall can be set up in an almost unlimited number of use cases:

 

  • Premium lobbies: A large The Wall display from floor to ceiling delivers impressive visuals for any VIP lounge, cruise ship, hotel or resort lobby. Ultimately, it represents brand aspirations especially when first impressions count. 
  • Hospitals: The Wall let hospitals share their brand stories in emotional ways and even honour donors in a premium manner. 
  • Content studios: The Wall is built for any studio environment, ensuring accurate and efficient content during any live broadcast or production for a smooth, seamless delivery. The Wall can even replace traditional green screens. With screen synchronisation and adjustable refresh rate, The Wall can be set to be sync with the camera frequency to remove flicker lines.
  •  Control rooms: Ensure decision makers are empowered with secure, crystal clear information in real time, supported by 24/7 performance.

Setting a new benchmark for deployment and maintenance

Besides its stunning images, The Wall is also easy to install. There is no need to adjust the seams of each pre-adjusted module to be set up. Instead, installers only adjust each cabinet, saving time while improving the mechanical picture quality for immersive viewing.

 

As for high-resolution playback, it needs just one S-Box console to play back up to 8K content on the entire screen. This is easier to manage than the four S-Boxes needed on conventional LED displays. In other words, it requires much less effort to operate.

 

A cableless design also means there are fewer signal and power cable connections, reducing installation time from eight hours (with three persons) to four hours (with two persons), compared to the previous version.

 

Plus, the Wall can be set up flexibly. It can display content while mounted on a ceiling or at an incline. It can also be curved around pillars and wrapped around walls.

 

Finally, picking the right LED display vendor is also crucial. With The Wall’s launch, Samsung is reinforcing its position as a global market leader and innovator in the indoor LED market.

 

The Wall is set to help businesses build new customer experiences unlike any before, providing organisations with a crucial edge in refreshing brand stories in an increasingly dynamic and competitive digital world.

 

 

Interested to know more about The Wall and other display solutions?
Contact us.

 

 

¹ Figure is based on internal testing standards against Samsung's conventional LED Signage.

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