A New Era of Samsung AI TV

Experience the Wow difference of Samsung OLED

A colourful and clear picture of a flower on the 2024 Samsung OLED display. A colourful and clear picture of a flower on the 2024 Samsung OLED display.
  • * Global No.1 TV Brand: Worldwide TV Brand Market Share by Manufacturer - Annual unit & revenue basis
  • * Source -Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis
18 YEARS Global No.1 TV Brand. Samsung is ranked No.1 TV brand for 18 consecutive years. 18 YEARS Global No.1 TV. Samsung is ranked No.1 TV brand for 18 years.

Why
Samsung OLED?

Deep blacks, clean whites and lively colours

OLED Picture Quality

Dive into the superior picture crafted by Samsung OLED

with NQ4 AI Gen2 Processor
An explosion of colour on a perfectly black background, outlined in the form of a TV. An explosion of colour on a perfectly black background, outlined in the form of a TV.

Let the truly immersive picture quality of Samsung OLED take you beyond the screen. Cutting-edge self-illuminating pixels and our NQ4 AI Gen2 Processor optimise* your favourite TV shows and movies to a beautiful picture quality. With unique OLED colour-mapping and brightness boosting technologies, you can experience a more accurate picture that makes you feel like you're actually there.

  • * Viewing experience may vary according to types of content and format.
  • * 4K AI upscaling may not apply to PC connection and Game Mode.

Uncover each subtle detail with precise contrast in every pixel

OLED HDR Pro (2.3X brighter than OLED HDR)

Catch the intricate details that immerse you deeper inside the story. Whether you're watching an intensely bright or dark scene, our NQ4 AI Gen2 Processor uses brightness-boosting technologies and OLED HDR Pro to allow the OLED S95D TV to provide you with up to 2.3X brighter than S85D* model which gives you a clear view of what's happening.

* At peak brightness, OLED HDR Pro is measured as 2.3X brighter than OLED HDR.

Don't let screen glare steal the show

OLED Glare Free

Bring OLED into the light.

Ever been distracted by the glare on your TV screen? Samsung OLED reduces reflections* from light sources, whether from natural sunlight through the window or your indoor lighting, so you maintain a clear view of its deep blacks and vivid colours. Now you can enjoy your favourite movies and shows without worrying about distracting reflections.*

  • * Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/1310.
  • * "Glare Free" terminology comes from the UL standards for certification and may not accurately describe the feature's performance.

OLED Gaming Experience

Supercharge your gaming with a winning screen

Scenes from The First Berserker Khazan are optimised into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED. Scenes from The First Berserker Khazan are optimised into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED.

Enjoy optimised gaming with the Samsung OLED TV. Motion Xcelerator 144Hz provides sharp motion clarity for your favourite games, while AI Auto Game Mode automatically optimises your game's picture and sound settings to match its genre. So whether you're zooming towards a finish line or conquering enemies, our NQ4 AI Gen2 Processor works hard to immerse you in the worlds within.

  • * Third party apps are subject to change without notice.
  • * Internet and subscription fees may apply

OLED Design

Designed to be barely there, beautiful everywhere

Featuring our slimmest OLED TV profile yet, Samsung OLED blends beautifully in to any space. Clean lines, minimalistic bezels, and a flat back make it a simple and elegant addition into any home interior. Plus, the One Connect Box and One Connect Cable help keep your wires tucked away for an effortlessly seamless look wherever it's placed.

* Slim One Connect Box is available only onf S95D OLED TVs

A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display. A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display.
The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organises numerous cables. The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organises numerous cables.

One Connect Box

The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand. The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand.

LaserSlim Design

Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance. Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance.

Seamless Speaker

Samsung OLED’s
innovative features

  • The 2024 Samsung OLED shows a detailed flower in accurate colour.

    Expert Calibration

    Enjoy accurate colour reproduction that's true to the original content. Thanks to our Expert Calibration, you get high-fidelity colours that adapt to even subtle changes in shades.
  • The 2024 Samsung OLED shows swatches of Pantone colours on a colourful nature scene. Pantone and Pantone SkinTone Validated logos.

    PANTONE Validated

    PANTONE validation certifies the accurate expression of 2,030 PANTONE colours including 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.
  • Two people are looking at the 2024 Samsung OLED TV screen and controlling their smart devices with the SmartThings app that makes their house smart.

    SmartThings1

    Optimise your homes smart devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub1, you can enjoy a customised smart home with various SmartThings-compatible devices that simplify your day-to-day activities.
  • The 2024 Samsung OLED TV displays various free channels and streaming content on the Samsung Tizen OS home screen.

    Samsung Tizen OS2

    Get more out of your TV with the latest apps & services on Samsung Tizen OS2. Enjoy free live TV channels and thousands of movies and shows with Samsung TV Plus, and seamless cloud gaming with Xbox Game Pass3. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings1.
  • The front and back of the SolarCell Remote at an angle.

    SolarCell Remote4

    Say goodbye to disposable batteries for your TV remote. With Samsung SolarCell remote, simply expose the solar panel on the back to indoor light and it will charge! For added peace of mind, you also have the option to charge the remote using a USB-C cable.
  • The Samsung Knox Security logo on a black background on the 2024 Samsung OLED screen.

    Samsung Knox Security5

    The best TVs deserve to be secure. That's why Samsung TVs come with Samsung Knox Security, so you can rest easy that your connected smart devices are protected with the latest Knox Security update for at least 3 years after the release of your new TV.
  • Two people are looking at a 2024 Samsung OLED TV featured with Dolby Atmos, while TV's sound fills the space around them.

    Dolby Atmos®

    Samsung's new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.
  • When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen.

    Active Voice Amplifier Pro6

    AI-powered audio enhancement technology makes dialogue crystal clear5 by analysing background sounds, voice clarity, and ambient noise on your room to isolate voices from other sounds. Enjoy an immersive audio experience with clear dialogue even in distracting environments.

Compare Samsung OLED TVs

  • Screen Size

  • Resolution

  • HDR (High Dynamic Range)

  • OLED Glare Free

  • Processor

  • Motion Xcelerator

  • Freesync Premium Pro

  • Super Ultrawide GameView & Game Bar

  • Dolby Atmos®

  • Object Tracking Sound

  • Q-Symphony

  • Design

  • Attachable Slim One Connect

  • Samsung Tizen OS

  • SmartThings

  • 77/65/55
  • 4K (3840 x 2160)
  • OLED HDR Pro
  • Yes
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • Yes
  • Yes
  • Yes
  • OTS+
  • Yes
  • Infinity One Design
  • Yes
  • Yes (Tizen™)
  • Yes
  • 83/77/65/55
  • 4K (3840 x 2160)
  • OLED HDR+
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • -
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim Design
  • -
  • Yes (Tizen™)
  • Yes
  • 48/42
  • 4K (3840 x 2160)
  • OLED HDR
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • -
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim Design
  • -
  • Yes (Tizen™)
  • Yes

Excellence validated by leading industry experts

Samsung OLED's superior picture quality and build have been tested and certified by leading global institutions.

Help choose my TV

Discover your ideal TV and make it yours in a few simple steps

*Images are simulated and for illustration purposes only. Appearance and design specifications which are not affecting to product performance are subject to change without notice.

  1. 1.

    Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
    Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
    Connected devices are sold separately.
    UI is subject to change without prior notice.

  2. 2.

    Content and service may vary by region and are subject to change without notice.
    Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
    Some contents and services require registration and subscription.
    Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account. UI is subject to change without prior notice.

  3. 3.

    Xbox Game Pass Ultimate subscription and compatible controller required.

  4. 4.

    To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
    In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
    The design and button layout of the SolarCell remote may vary depending on the region.
    SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)

  5. 5.

    Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.
    Security software update is guaranteed for at least three years from product launch.
    Latest software update is required.

  6. 6.

    Active Voice Amplifier Pro is available on Q70D TV models and above.
    This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.