11.11 Mega Sale is here! Enjoy big discounts across Samsung range from 7th – 14th November. Hurry up!
11.11 Mega Sale is here! Enjoy big discounts across Samsung range from 7th – 14th November. Hurry up!

11.11 Mega Sale is here! Enjoy big discounts across Samsung range from 7th – 14th November. Hurry up!

More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Video starts with question 'What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?' Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Color

  • Personal Art Gallery
  • 65" / 55"
  • Black
  • Portable Smart Projector
  • 30"~100"
  • White
  • Private Home Cinema
  • Up to 120"
  • White

* For more information, please check the detail page of each product.

The Frame

Make your own TV

Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.

The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.

The Freestyle

Unexpected joy everywhere

The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.

The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.
The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.

The Premiere

Launch your private cinema in 4K

The Premiere brings theater-like quality entertainment to your home with the ultra-bright laser that expands up to 120 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.

Accessorize your Lifestyle TVs.

Discover the accessories to match your TV and optimise your viewing experience.

* TV and accessories sold separately.