The Serif - Highlights

FIND YOUR SERIF

Unconditionally Beautiful

In every place, at every moment, from every angle

The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.

Design your life
with The Serif

Design

Harmoniously blended to your lifestyle, The Serif is a statement piece that's been optimized to style your home.

BEHIND THE DESIGN
A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode in the colour green. A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode in the colour green.

Discover
smarter ways to
enjoy your TV

Connectivity

Intelligence that seamlessly syncs up to make life easier so you can enjoy your TV more. The Serif has the smarts to deliver outstanding performance at every moment.

BEYOND TV ENTERTAINMENT
A man is enjoying their time together in a living room. Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open. The Serif TV is Smart TV powered by Tizen. A man is enjoying their time together in a living room. Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open. The Serif TV is Smart TV powered by Tizen.

Experience
QLED technology
on The Serif

QLED Technology

Whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. The Serif brings you a visual feast of over a billion cinematic colours that will look incredible for years to come.

EXPERIENCE QLED
A Cloud White model of The Serif is on a stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds. A Cloud White model of The Serif is on a stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds.

How The Serif reshapes your lifestyle

360 All Round Design

It has an all-round design that looks good from every angle. Place it anywhere and see it perfectly blend into its surroundings.

2020 The Serif, Samsung white TV, is standing in the middle of a room with its back in view. 360 All round design makes the back of TV stylish. 2020 The Serif, Samsung white TV, is standing in the middle of a room with its back in view. 360 All round design makes the back of TV stylish.
Detachable Floor Stand

It also features a detachable stand. Without legs on a shelf or table-top, or be propped on its own with a stand anywhere you please.

NFC on TV

It makes sure your mobile content seamlessly connects to the TV screen. Just place your mobile device on top.

Color Volume 100% by Quantum Dot

It gives 100% color volume, giving
you great details in bright or dark scenes thanks to Samsung's Quantum Dot technology.

"Beautifully Designed + World Class Technology...If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function..."


55" Class The Serif QLED Smart 4K UHD TV
- White (2019), USA,samsung.com

55" Class The Serif QLED Smart 4K UHD TV reviews

* The images are for illustrative purposes only and are intended to provide better understanding.

Find the right fit for your style

The Serif 43"

The profile of a Cloud White The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 49"

The profile of a Cloud White The Serif 49" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

See how The Serif fits into your space

A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom. Next to it is a Cloud White model showing the iconic 'capital-I' profile closeup. Below, is a Cloud White model of The Serif is on a black stand, seen from the top on a red carpet. Below and on the left is a closeup image of a Cloud White model of The Serif showing the clock in Ambient mode against a green and white screen. To the right, a man sits on a sofa in a living room, looking sideways at a Cloud White model of The Serif placed neatly without a stand on top of stylish TV console. The final image shows a closeup of the corner of a Cotton Blue model with books and a small figurine placed on the top. These are showing TV room interior design of 2020 The Serif. A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom. Next to it is a Cloud White model showing the iconic 'capital-I' profile closeup. Below, is a Cloud White model of The Serif is on a black stand, seen from the top on a red carpet. Below and on the left is a closeup image of a Cloud White model of The Serif showing the clock in Ambient mode against a green and white screen. To the right, a man sits on a sofa in a living room, looking sideways at a Cloud White model of The Serif placed neatly without a stand on top of stylish TV console. The final image shows a closeup of the corner of a Cotton Blue model with books and a small figurine placed on the top. These are showing TV room interior design of 2020 The Serif.

Look what you can do with The Serif

DESIGN
LEARN MORE
Link to The Serif Design Page Link to The Serif Design Page
CONNECTIVITY
LEARN MORE
Link to The Serif Connectivity Page Link to The Serif Connectivity Page
QLED TECHNOLOGY
LEARN MORE
Link to The Serif QLED Technology Page Link to The Serif QLED Technology Page
Next Design

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual Product may differ from image shown. Please see our product gallery.
* The product color may vary by region.