Small pixels are redefining the future of digital signage

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Small Pixels are Redefining the Future of Digital Signage

Fine-pitch LED displays are the key to more immersive viewer experiences in a wide variety of use cases and installation scenarios previously only imagined.

Nov 09. 2021

Since early 2020, the pandemic has accelerated digital transformation efforts and have even catalyzed indelible changes to how we work, learn and play.

As many businesses start to imagine a new digital world in the decade ahead, there is a need to rethink customer experiences and the new roles that digital signages will play in enriching engagements and even increase sales.

In the oft-said “new normal”, physical engagements will become even more important because each one will have to matter in an increasingly contactless and digital world. When a customer decides to turn up in person, he could well be in search of a solution. A business has to anticipate his needs.

Safe distancing also brings new challenges to businesses when it comes to engaging customers. At a large office lobby, for example, they have to ask how they can capture the attention of a high number of staff and visitors without over-crowding.

The answer lies in advanced display technologies that make it possible to create larger and more immersive digital signages. Technological improvements to the LED technology used in digital displays have created new usage possibilities. They have expanded the role of LED displays to venues of all kinds, from large shopping malls to corporate meeting rooms that sport video walls displaying pertinent customer or user information.

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Samsung has created Los Angeles’ SoFi Stadium’s 70,000 Square-Foot first-of-its-kind 4K LED videoboard, with five levels of fascia that will give fans an experience to remember

A retail mall, for example, can employ a large-format LED feature wall that drives both the brand and the shopping experience.

LED displays can be installed on the outsides of the stores or even as entry ceilings for a fully active store façade to replace traditional signs and exterior design elements. Not just eye-catching, they are also informational to a customer seeking a particular product or service.

A LED display, combined with immersive content, can inspire customers and staff alike

In a corporate setup, LED displays are also making a difference as high-profile lobby feature walls to provide branding while also providing pertinent information such as directions and registration instructions.

Similarly, corporate briefing centers and boardrooms are replacing projectors with seamless and bright LED display walls that allow CXO-level audiences to be immersed in high-resolution content.

These advanced uses are possible because of the advantages that LED technology has brought to the table over the years.

For one, it offers superior display quality, using sophisticated image processing and handling technologies, such as AI upscaling and high dynamic range (HDR), to make large screens look as good as premium consumer TVs at home.

The slim and modular LED design also means that these new digital signages are more flexible in terms of installation and design.

A properly installed LED video wall is seamless, with no lines interrupting the content and viewing experience. In other words, a display that does not fail to catch the eye and retain interest.

Fine-pitch displays make a difference

In the years ahead, as LED has taken its place alongside LCD as preferred display technologies for video walls, it is also expanding how digital displays can be applied across diverse vertical markets and use cases.

Especially exciting is the introduction of fine-pitch LED displays, which are redefining high-end display experiences.

Similar to what consumers understand as pixel density on their phones or TVs, pixel pitch is used as a measure of how close each LED package is in a digital signage or display.

A pitch of 6mm might be good for an outdoor display serving people from a distance of 15 meters but the closer you get to the screen, the finer the pitch needs to be to deliver a good experience.

Indoors, a 2.5mm pitch at 434 inches screen size would enable a user to enjoy visuals from 8.1 meters away but if a person is in a boardroom with a screen size of 146 inches at about 2.7 meters away, then a 0.84mm pitch is preferred.¹

A display with a finer pitch comes with higher cost as well, so it is important to find the right pitch for the right use case. Samsung makes LED displays with 0.84mm to 20.8mm pixel pitch to fit various scenarios.

Control rooms, command centers and network operations facilities all benefit from wall-filling, fine-pitch displays that have the brightness to be comfortably seen in rooms flooded with artificial or natural light.

A modern command center requires efficient and accurate display and can stand to benefit from LEDs’ uninterrupted bezel-free design.

What The Wall brings

Today, Samsung is the world’s No. 1 signage maker for 12 years running, according to OMDIA. This dominance translates to the breakthrough in fine-pitch LED as embodied in Samsung’s The Wall. It uses microLED technology featuring light chips that are of microscopic size to deliver stunning images, which is not possible on such large screens previously.

In The Wall, the tiny light pixels translate into the high contrast that premium home flat panel displays are known for.

What this means for businesses is an ability to more effectively and deeply engage target audiences in a wide range of situations.

The Wall, when used in a corporate boardroom, for example, would deliver crisp, rich resolution up to 4K or 8K visuals ideal for presenting highest quality rendering of industrial or building designs.

The Wall elevates customer engagements in a boardroom with unprecedented clarity of visuals

Virtual meetings would likely not go away in the next few years. While used for video conferencing in a boardroom, The Wall can present the most life-like representation of remote participants that is missing from today’s typical setup using LCD or projectors.

In hospitality, too, The Wall is making a big impression. In hotels, premium banking centers and cruise lines, it creates a life-like experiences that reflects the style and luxury of the space.

Future of digital signage is now

As they become mainstream, LED signages will be critical in delivering the deeper customer and audience engagement that many brands desire.

Just as flat-panel TVs were new to homes about 20 years ago, today’s LED displays made for commercial signages are pointing to a future that holds almost no limit.

To learn more in-depth detail on LED displays, download the whitepaper: The Ultimate Guide to LED: High-impact Visuals Indoors and Outdoors whitepaper here.

Interested to know more about The Wall and other display solutions?
Contact us, or head over to The Wall’s content section here.

¹ Samsung’s recommendation only. Ideal product depends on customer needs and viewing environment.
Disclaimer: All images used in this article are for illustrative purposes only.

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