Playing video Playing video

* Viewing experience may vary according to types of content and format. * 4K upscaling may not apply to PC connection and Game Mode.

Playing video Playing video

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.

Picture quality

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The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.

The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.

Crystal Processor 4K

Feel every colour as it was intended in powerful 4K

Crystal Processor 4K lets the true colours of shows and movies shine with powerful upscaling technology, so you get up to 4K resolution for the content you love.

* Viewing experience may vary according to types of content and format. * Upscaling may not apply to PC connection and Game Mode.

Contrast Enhancer

Enhanced sense of depth and colour

Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and colour when you watch content.

HDR (High Dynamic Range)

Better contrast with rich darks and bright lights

High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene, so you can enjoy an enormous spectrum of colours and visual detail, in both bright and dark scenes.

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Gaming experience

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Motion Xcelerator

Experience improved picture clarity with smooth motions

Experience a clear picture as Motion Xcelerator automatically estimates and predicts the movement between frames to improve the smoothness of your screen's motion.

Two screens with the Auto Low Latency Mode On and Off during gameplay. As jump is pushed on the controller, the character on the screen with the feature On jumps faster than it does on the screen with the feature Off.

Two screens with the Auto Low Latency Mode On and Off during gameplay. As jump is pushed on the controller, the character on the screen with the feature On jumps faster than it does on the screen with the feature Off.

Auto Low Latency Mode (ALLM)

Faster, smoother, low input lag gameplay

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.

* Low input lag is measured based on internal testing conditions and it is subject to change according to game setting or specific conditions.

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Sound

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A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.

A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

OTS Lite

Immersive virtual sound that tracks the action

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Soundwaves beneath the TV change in shape as the TV sound adapts to the news, orchestra and basketball game being displayed.

Soundwaves beneath the TV change in shape as the TV sound adapts to the news, orchestra and basketball game being displayed.

Adaptive Sound

Enjoy sound optimised to your content

Adaptive Sound has audio scenic intelligence that optimises sound based on real-time scene analysis by content type.

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Design

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Boundless Screen

More screen, less bezel

Samsung TV's sleek and elegant design draws you into the pure picture. Crafted with a minimalistic style with a boundless design, your screen looks stunning in every angle.

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Security Sustain

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Samsung Knox Security

Your privacy. Secured.

Samsung TVs ensure your privacy with advanced security features, safeguarding sensitive data and IoT devices. With regular updates of Samsung Knox Security, your data stays protected from malicious apps and unauthorised access.

* Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.* Security software update is guaranteed for at least three years from product launch.* Latest software update is required.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

* Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content.* Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode.* AI Energy Mode does not work with Game Mode.* Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

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Sound Wow together

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Premium Q-Series Soundbar

Complete Wow theater experience

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Elevate sound that powers your TV experience

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Premium Q-Series Soundbar