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More than just a TV

The opportunity to express yourself. In your space, your own unique way.

The Frame TV is installed on the wall of a living space. It blends in with the surrounding wall art.

See our Lifestyle TVs in use

Lifestyle TVs

The Frame with Art Store

A woman is looking at various art frames. A woman is looking at various art frames.
Lifestyle TVs

The Frame with Customisation

The Frame TV hangs on the wall, displaying a work of art. The Frame TV hangs on the wall, displaying a work of art.
Lifestyle TVs

The Frame with Matte Display

The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display. The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Colour

  • Picture Quality

  • Modern Frame Design with Wireless One Connect
  • 85"/75"/65"
  • Black (With various styles and colours)1
  • Neo QLED
  • Modern Frame Design
  • 65”/55”/50”/43”/32”
  • Black (With various styles and colours)1
  • QLED
  • I shape Design TV
  • 65"/55"/50"/43"
  • Cloud White
    Ivy Green
  • QLED
  • Outdoor TV
  • 75"/65"/55"
  • Titan Black
  • Neo QLED
  • Rotating Screen
  • 43"
  • Navy Blue
  • QLED

* For more information, please check the detail page of each product.

The Frame Pro

The Art TV Masterpiece

The Frame Pro is more than a TV—it’s a design masterpiece. With its slim profile and Slim Fit wall mount, it sits flush against the wall like a real picture frame. Wireless connectivity keeps your space clean and clutter-free, so your style shines. And when it’s time to watch, the Neo QLED display delivers vibrant colour, deep contrast, and stunning clarity.1

The Frame

TV when it’s on, art when it’s off

With its stunningly slim design, this TV looks just like a picture frame. The glare-free QLED Matte Display brings every 4K detail to life with striking clarity, and when it’s off, it doesn’t fade to black, but instead transforms into a beautiful showcase of artwork or personal photography.1,2

* Customisable bezel and Studio Stand sold separately. Wires not shown.

The Serif

Unconditionally Beautiful

A timeless TV that combines unique design with brilliant 4K viewing. Crafted by the Bouroullec Brothers, The Serif TV is a true design statement that fits into any space. You'll experience the brilliance of watching everything in incredible glare-free 4K detail on the ground-breaking QLED Matte Display.2

The Serif TV is placed on a stand in a kitchen area, where a woman arranges flowers on a nearby counter. The Serif is placed on top of a wooden countertop and displays an image of outdoor hiking. The Serif in Ambient Mode is placed on top of a stand in a different living space. The Serif is placed on top of a stand in a sunny open space, with paper sketches attached to its back.

* Wires not shown.

The Terrace

A TV made to live outdoors

Brilliant indoor entertainment outdoors, all year-round. Minimise distracting glare with Samsung's critically acclaimed Anti-Reflection Screen – catch all the action and enjoy the full picture any time of day in bright Neo QLED 4K quality. And with Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV.3

* Terrace Soundbar sold separately.

The Sero

Mobile Entertainment, better on TV

The world's first rotating TV to bring you a mobile-optimised experience with full vertical or horizontal viewing, on a glare-free QLED 4K Matte Display. Take your mobile viewing to the max and mirror it to the big screen for everyone to see, and turn things up and feel the beat with powerful sound delivered by The Sero’s 4.1ch 60-watt TV speakers.2,4

The Sero's Top 4 features are introduced as Mobile Optimized Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology. The Sero is on display in portrait mode.  A man is streaming his skateboard collection to social media on his phone. The same image is mirrored on The Sero, which is in portrait mode. The Sero in landscape mode shows a tennis match, then rotates to portrait mode to display a social media post, then finally rotates back to landscape mode.

* Wires not shown.

Better Together

Discover a range of accessories to match your TV and optimise your viewing experience.

* TV and accessories sold separately.

Help Choose my TV

Discover your ideal TV and make it yours in a few simple steps.

A portion of a majestic mountain range in the background is captured on a screen with highlighted borders. A portion of a majestic mountain range in the background is captured on a screen with highlighted borders.
  1. Customisable bezel sold separately.
  2. Certified as glare-free (reflection, discomfort and disability glare) by UL.
  3. Protection from water and dust based on IP56 standard and operating smoothly at temperatures between -31 to 50℃. TV should not be exposed to direct rain or snow.
  4. Mobile mirroring feature requires internet connection and compatible mobile device.