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Make your own TV
The Frame 32” is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space.
*Customisable bezel sold separately.Experience glare-free picture viewing
Matte Display
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork on a glare-free canvas*.
*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
Designed to look just like a picture frame
Designed to look like a slim picture frame
The Frame 32” is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.
*Bezel sold separately.
Style The Frame, your way
Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or the artwork on display. It’s quick and easy to swap them – all it takes is a snap to switch things up and refresh your everyday space.
*Customisable bezels each sold separately. For full availability, visit theframebezel.com.
TV when it’s on, Art when it’s off
Art Mode
Instead of turning into a black screen, The Frame transforms into a showcase of beautiful artwork and photography when it's turned off, allowing the TV to become part of your décor. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.
*Bezel sold separately.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.
***Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI