Your Art Gallery on TV
Woman watches The Frame in living room. Zoom in on The Frame which displays a beautiful work of art.
What makes The Frame a masterpiece TV
Customisable Design
Style your TV with a coloured customisable bezel and other accessories.
Art Store
Access over 3,000 works of art to display on your TV.
*Art pieces in the Art Store are subject to change without prior notice.
Matte Display
A glare-free* view of your art with a screen that reduces glare.
Design
Reflects your style, fits your space
Designed like a slim picture frame, The Frame blends beautifully into your room. It can also connect wirelessly to your other devices with the Wireless One Connect — so it looks like a real picture frame on your wall, without the usual cords and cables*. For further harmony, you can add a customisable bezel in a colour that complements your space**.
Create your ideal TV in the virtual Design Studio
The Frame displaying Bazille and Camille by Claude Monet hangs in a spacious white-toned living room. Buttons for Select theme, Select size, Customize your screen, Select bezel, Preview room, and Reset are visible. Select theme is clicked on and shows Neutral, Colorful, Natural, Modern, and the option to choose wall color. The theme Natural is selected and the living room setup changes with the Frame now displaying The Pink Cloud by Henri-Edmond Cross on a dark gray-colored wall. White is selected as the wall color and the wall turns white. Next, Select size is clicked on, revealing options for 32'', 43'', 50'', 55'', 65'', 75'' and 85''. The Frame shrinks in size as 65'' is selected, and then increases in size again as 85'' is selected. Next, Select bezel is clicked on and the options Brown, Sand gold, Teak, and White appear. The Frame's bezel changes to Brown as Brown is selected. Finally, Customize your screen is clicked on and reveals options to choose artwork, choose mat option, and choose mat color. The artwork on The Frame changes to Self-Portrait with Halo and Snake by Paul Gauguin as that artwork is selected. The mat also increases in size as the second mat option is selected.
- *TV requires a separate power cable connection. Operating distance can vary depending on the usage environment. Among The Frame lineup, only The Frame Pro released in 2025 is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
- **Customisable bezels each sold separately.
Art
Elevate your space with a beautiful work of art
Find stunning artwork to display from our 3,000+ piece collection in the Samsung Art Store*. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free**. From iconic masterpieces to modern designs, you're bound to discover works you love.
A vast collection of art awaits you in the Artwork Library
Many famous paintings are displayed in several columns. The columns are scrolled through. Skiff on the Yerres by Gustave Caillebotte is chosen among a smaller selection of six paintings. This artwork is displayed on The Frame hanging on a living room wall.
- *Art Store subscription and Samsung Account connection required to access full selection of artwork. Art pieces in the Art Store are subject to change without prior notice.
- **The number of complimentary artworks is subject to change without prior notice.
Picture Quality
Immersive TV viewing in Neo QLED quality
The Frame can do more than just beautifully display art. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for your favorite entertainment, whether it's movies, sports, gaming or more*.
Looks so real, it feels like you're in a museum
Matte DisplayEnjoy art like it's really meant to be seen, from rich colours to textured details. The Frame has a Matte Display that’s UL-certified to be Glare Free**, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful colour reproduction, so you can see diverse hues in all their original glory.
The Frame, which is turned off, reflects the light of a lamp hanging from the ceiling right next to it. The words Non Matte Display show below The Frame. The Frame is turned on to display The Bridal Path, White Mountains by Winslow Homer. The reflection of the lamp is still visible on the TV's screen. The Frame's display turns matte, and the lamp's reflection can no longer be seen. The words Matte Display can be read below The Frame.
- *Only The Frame Pro features a Neo QLED display. The other models of The Frame feature a QLED display. Please check product specifications and features before purchase.
- **Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
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Screen Size
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Design
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One Connect
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Art Mode
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Art Store Streams
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QLED
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Samsung Vision AI
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Resolution
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Processor
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HDR
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Smart TV Platform
- Screen Size : 85/75/65
- Design : Modern Frame Design
- One Connect : Wireless One Connect
- Art Mode : Yes
- Art Store Streams : Yes
- QLED : Neo QLED
- Samsung Vision AI : Yes
- Resolution : 4K Resolution
- Processor : NQ4 AI Gen3 Processor
- HDR : Neo Quantum HDR
- Smart TV Platform : Samsung Tizen OS
Get The Frame and its accessories
The Frame
Customisable Bezel
Studio Stand
