OLED AI TV

See all OLED TVs

A New Era of Samsung AI TV

Experience the difference of Samsung OLED

A colorful and clear picture of a flower on the 2024 Samsung OLED display. A colorful and clear picture of a flower on the 2024 Samsung OLED display.

* Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

Proud to be awarded Expert Reviews ‘Best Buy’ award for Samsung 65” S95D TV

Proud to be awarded Trusted Reviews ‘Highly Recommended’ award for Samsung 65” S95D TV

"The Samsung S95D OLED is arguably the best TV that Samsung makes and one of the best OLEDs that you can buy."

Which? Best Buy Logo

Proud to be awarded T3 Awards 2024 Best OLED TV for Samsung S95D TV

Techradar Logo

Proud to be awarded What Hi-Fi? 5 Star award
for Samsung 65” S95D TV

WhatHiFi Logo

"Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best."
Samsung 77” S95D TV

Editor choice logo Logo

“This year, Samsung has improved color mapping. It uses AI technology to analyze and present more natural appearing colors, particularly in skin tone subtleties.”
Samsung 77” S95D TV

Soundvision Logo

"Superb AI picture and sound processing."
Samsung 65” S90D TV

WhatHiFi Logo
Why
Samsung OLED?

Pure blacks, bright whites and true-to-life colour

OLED Picture Quality

Experience the difference of AI-powered Samsung OLED with NQ4 AI Gen2 Processor
An explosion of color on a perfectly black background, outlined in the form of a TV. An explosion of color on a perfectly black background, outlined in the form of a TV.

Experience the truly immersive picture quality of Samsung OLED. Cutting-edge self-illuminating pixels and our NQ4 AI Gen2 Processor upscale your favorite TV shows and movies into glorious 4K resolution. And with unique OLED colour-mapping and brightness boosting technologies, you can experience a more accurate picture that makes you feel like you're actually there.

*4K AI upscaling may not apply to PC connection and Game Mode.

Don't let screen glare
steal the show

OLED Glare Free

Ever been distracted by the glare on your TV screen? Samsung OLED reduces reflections from light sources, whether from the sun or lamps, so you maintain a clear view of its deep blacks and vivid colors. Now you can enjoy your favorite movies and shows without worrying about distracting reflections.

  • *Applicable to S95D only.
  • *Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/1310. "Glare Free" terminology comes from the UL standards for certification and may not accurately describe the feature's performance.

Our highest OLED brightness uncovers exceptional detail

OLED HDR Pro

Introducing our brightest ever OLED TV - up to 2.3x brighter than S85D model*. Whatever you're watching, our NQ4 AI Gen2 Processor uses brightness-boosting technologies to unveil our brightest OLED highlights, pure blacks, and remarkable contrast so that you can see more detail in every scene. Become immersed in the lifelike picture.

*OLED HDR Pro applicable to the S95D. OLED HDR applicable to the S85D. At peak brightness, OLED HDR Pro is measured as 2.3X brighter than OLED HDR.

OLED Gaming Experience

Smooth viewing, smoother gaming
Scenes from The First Berserker Khazan are optimized into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED. Scenes from The First Berserker Khazan are optimized into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED.

Enjoy optimised gaming with Samsung OLED. Motion Xcelerator 144Hz provides ultra-smooth motion for your fast-paced games, while AI Auto Game Mode automatically optimises your game's settings to match its genre. So whether you're zooming towards a finish line or conquering enemies, our NQ4 AI Gen2 Processor works hard to immerse you in the worlds within.

Experience ultra-smooth TV gaming with up to 4K 144Hz motion

Motion Xcelerator 144Hz

Designed for next-gen consoles and PC Gaming*, Motion Xcelerator 144Hz guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

*4K 144hz is only available with PC connected games that support such specifications (PC graphic card required). 4K 120Hz applicable to S85D.
A character in a racing game is blazing past the competition and off the Samsung OLED screen. 'Kartrider Drift' logo is on the top. A character in a racing game is blazing past the competition and off the Samsung OLED screen. 'Kartrider Drift' logo is on the top.

Skip the setup and just play

AI Auto Game Mode

Say goodbye to fussing with your game settings every time you play. Samsung OLED's NQ4 AI Gen2 Processor recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

* AI Auto Game Mode is applicable for certain console games only.
A game being played is detected as 'Action RPG' by Samsung OLED, and the settings are automatically optimized for clearer picture quality. 'The First Descendant' logo is on the top. Another game is detected as 'Fighting' and then optimized into clearer picture quality. 'DNF Duel. Who's Next?' logo is on the top. A game being played is detected as 'Action RPG' by Samsung OLED, and the settings are automatically optimized for clearer picture quality. 'The First Descendant' logo is on the top. Another game is detected as 'Fighting' and then optimized into clearer picture quality. 'DNF Duel. Who's Next?' logo is on the top.

OLED Design

Designed to be barely there, beautiful everywhere

Featuring our slimmest TV profile yet, Samsung's S95D OLED blends beautifully into any space. Clean lines, minimalistic edges and a flat back make it a simple and elegant addition into any home interior. Plus, the One Connect Box and One Connect Cable help keep your wires tucked away for an effortlessly seamless look wherever it's placed.

A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display. A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display.
The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organizes numerous cables. The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organizes numerous cables.

One Connect Box

The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand. The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand.

Infinity One Design

Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance. Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance.

Seamless Speaker

Samsung OLED’s
innovative features

  • The 2024 Samsung OLED shows a detailed flower in accurate color.

    Expert Calibration7

    Enjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals.
  • The 2024 Samsung OLED shows swatches of Pantone colors on a colorful nature scene. Pantone and Pantone SkinTone Validated logos.

    PANTONE Validated

    Enjoy accurate, true-to-life colour - just as the director intended. Only Samsung screens are validated by PANTONE for the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones.
  • Two people are looking at the 2024 Samsung OLED TV screen and controlling their devices with the SmartThings app that makes their house smart.

    SmartThings1

    From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.
  • The 2024 Samsung OLED TV displays various free channels and streaming content on the Samsung Tizen OS home screen.

    Samsung Tizen OS2

    Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps* – all in one place. And with Samsung TV Plus, get instant access to over 1000 TV shows and movies for free - with no subscription, sign-up, or credit card needed. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations

    * Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

  • The front and back of the SolarCell Remote at an angle.

    SolarCell Remote3

    Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.
  • The Samsung Knox Security logo on a black background on the 2024 Samsung OLED screen.

    Samsung Knox Security4

    Rest assured that your pin codes, passwords and other private data are secured by Samsung Knox Security. Layers of software and hardware protect your TV and its connected devices from unauthorised activity, while a dedicated security team provides regular updates that help keep your TV secure.
  • Two people are looking at a 2024 Samsung OLED TV featured with Dolby Atmos, while TV's sound fills the space around them.

    Dolby Atmos®

    Experience cinematic sound that puts you in the heart of the action. Object Tracking Sound and Dolby Atmos technologies* work together to create multi-directional sound that follows the action on screen. Hear an aeroplane fly overhead or the crowd cheer all around you.
  • Dialogue from a man on the screen is amplified over the background sounds in the scene and the noise from the vacuum cleaner in the room.

    AI Sound5

    Using AI and 20 neural networks, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You'll hear every last detail.

Compare Samsung OLED TVs

  • Screen Size

  • Resolution

  • HDR (High Dynamic Range)

  • OLED Glare Free

  • Processor

  • Motion Xcelerator

  • Freesync

  • Super Ultrawide GameView & Game Bar

  • Dolby Atmos®

  • Object Tracking Sound

  • Q-Symphony

  • Design

  • Attachable Slim One Connect

  • Samsung Tizen OS

  • SmartThings

S95D S95D
S95D
  • 77/65/55
  • 4K (3840 x 2160)
  • OLED HDR Pro
  • Yes
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • Freesync Premium Pro
  • Yes
  • Yes
    (with top channel speakers)
  • Object
    Tracking Sound+
  • Yes
  • Infinity One Design
  • Yes
  • Yes (Tizen™)
  • Yes
Learn more
S90D S90D
S90D
  • 83/77/65/55/48
  • 4K (3840 x 2160)
  • OLED HDR+
    (48”: OLED HDR)
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • Freesync Premium
  • Yes
  • Yes
    (without top channel speakers)
  • Object Tracking
    Sound Lite
  • Yes
  • LaserSlim Design
  • -
  • Yes (Tizen™)
  • Yes
Coming Soon
S85D S85D
S85D
  • 77/65/55
  • 4K (3840 x 2160)
  • OLED HDR
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 120Hz)
  • Freesync Premium
  • Yes
  • Yes
    (without top channel speakers)
  • Object Tracking
    Sound Lite
  • Yes
  • Contour Design
  • -
  • Yes (Tizen™)
  • Yes
Coming Soon

Excellence validated by leading industry experts

Samsung OLED's superior picture quality and build have been tested and certified by leading global institutions.

* Certifications do not apply to the S85D model.

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* Images are simulated and for illustration purposes only. Appearance and design specifications which are not affecting to product performance are subject to change without notice.

1. SmartThings: Available technology, functions and features may vary by service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices. UI is subject to change without prior notice.

2. Samsung Tizen OS: Samsung account required to access our network-based smart services and apps. Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Agreement to Smart Hub Terms and Conditions and Privacy Policy are required before use. Some content and services require registration and subscription.

3. SolarCell Remote: To charge the remote with solar energy, set the TV remote down with the solar panel facing up. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

4. Samsung Knox Security: Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.

5. Dolby Atmos and Object Tracking Sound: Object Tracking Sound and Dolby Atmos technologies vary by model. See model comparison table.

6. AI Sound: This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

7. Expert Calibration applicable to S95D.