A New Era of Samsung AI TV
Experience the difference of Samsung OLED
* Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
Proud to be awarded Expert Reviews ‘Best Buy’ award for Samsung 65” S95D TV
Proud to be awarded Trusted Reviews ‘Highly Recommended’ award for Samsung 65” S95D TV
"The Samsung S95D OLED is arguably the best TV that Samsung makes and one of the best OLEDs that you can buy."
Proud to be awarded T3 Awards 2024 Best OLED TV for Samsung S95D TV
Proud to be awarded What Hi-Fi? 5 Star award
for Samsung 65” S95D TV
"Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI
upscaling has always been one of the best."
Samsung 77” S95D TV
“This year, Samsung has improved color mapping. It uses AI
technology to analyze and present more natural appearing
colors, particularly in skin tone subtleties.”
Samsung 77” S95D TV
"Superb AI picture and sound processing."
Samsung 65” S90D TV
Samsung OLED?
Pure blacks, bright whites and true-to-life colour
OLED Picture Quality
Experience the difference of AI-powered Samsung OLED with NQ4 AI Gen2 Processor
Experience the truly immersive picture quality of Samsung OLED. Cutting-edge self-illuminating pixels and our NQ4 AI Gen2 Processor upscale your favorite TV shows and movies into glorious 4K resolution. And with unique OLED colour-mapping and brightness boosting technologies, you can experience a more accurate picture that makes you feel like you're actually there.
*4K AI upscaling may not apply to PC connection and Game Mode.
Don't let screen glare
steal the show
OLED Glare Free
Ever been distracted by the glare on your TV screen? Samsung OLED reduces reflections from light sources, whether from the sun or lamps, so you maintain a clear view of its deep blacks and vivid colors. Now you can enjoy your favorite movies and shows without worrying about distracting reflections.
- *Applicable to S95D only.
- *Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/1310. "Glare Free" terminology comes from the UL standards for certification and may not accurately describe the feature's performance.
Our highest OLED brightness uncovers exceptional detail
OLED HDR Pro
Introducing our brightest ever OLED TV - up to 2.3x brighter than S85D model*. Whatever you're watching, our NQ4 AI Gen2 Processor uses brightness-boosting technologies to unveil our brightest OLED highlights, pure blacks, and remarkable contrast so that you can see more detail in every scene. Become immersed in the lifelike picture.
*OLED HDR Pro applicable to the S95D. OLED HDR applicable to the S85D. At peak brightness, OLED HDR Pro is measured as 2.3X brighter than OLED HDR.
OLED Gaming Experience
Smooth viewing, smoother gaming
Enjoy optimised gaming with Samsung OLED. Motion Xcelerator 144Hz provides ultra-smooth motion for your fast-paced games, while AI Auto Game Mode automatically optimises your game's settings to match its genre. So whether you're zooming towards a finish line or conquering enemies, our NQ4 AI Gen2 Processor works hard to immerse you in the worlds within.
Experience ultra-smooth TV gaming with up to 4K 144Hz motion
Motion Xcelerator 144Hz
Designed for next-gen consoles and PC Gaming*, Motion Xcelerator 144Hz guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.
Skip the setup and just play
AI Auto Game Mode
Say goodbye to fussing with your game settings every time you play. Samsung OLED's NQ4 AI Gen2 Processor recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.
OLED Design
Designed to be barely there, beautiful everywhereFeaturing our slimmest TV profile yet, Samsung's S95D OLED blends beautifully into any space. Clean lines, minimalistic edges and a flat back make it a simple and elegant addition into any home interior. Plus, the One Connect Box and One Connect Cable help keep your wires tucked away for an effortlessly seamless look wherever it's placed.
One Connect Box
Infinity One Design
Seamless Speaker
Samsung OLED’s
innovative features
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Expert Calibration7
Enjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals. -
PANTONE Validated
Enjoy accurate, true-to-life colour - just as the director intended. Only Samsung screens are validated by PANTONE for the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. -
SmartThings1
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. -
Samsung Tizen OS2
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps* – all in one place. And with Samsung TV Plus, get instant access to over 1000 TV shows and movies for free - with no subscription, sign-up, or credit card needed. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations* Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
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SolarCell Remote3
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries. -
Samsung Knox Security4
Rest assured that your pin codes, passwords and other private data are secured by Samsung Knox Security. Layers of software and hardware protect your TV and its connected devices from unauthorised activity, while a dedicated security team provides regular updates that help keep your TV secure. -
Dolby Atmos®
Experience cinematic sound that puts you in the heart of the action. Object Tracking Sound and Dolby Atmos technologies* work together to create multi-directional sound that follows the action on screen. Hear an aeroplane fly overhead or the crowd cheer all around you. -
AI Sound5
Using AI and 20 neural networks, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You'll hear every last detail.
Compare Samsung OLED TVs
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Screen Size
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Resolution The clarity of the TV picture, defined by the number of pixels. Common resolutions include HD (720p), Full HD (1080p), 4K Ultra HD, and 8K for increasingly sharper details.
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HDR (High Dynamic Range) HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.
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OLED Glare Free Every seat is a great seat. OLED Glare Free technology significantly reduces glare so you're not distracted from the action on screen. From midday matches to late-night movies, no need to close curtains or dim lights so you stay focused on the action.
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Processor The TV’s processor is like its "brain," optimizing performance, picture, and sound quality. A powerful processor not only helps with smooth motion and faster app loading but also adjusts picture and audio settings based on what you’re watching and the environment around you. By analyzing each scene, it enhances detail, color, and contrast for a sharper picture, and can adjust sound settings to deliver clearer dialogue or more immersive audio, creating the best possible viewing experience.
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Motion Xcelerator Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.
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Freesync Works with next gen consoles to give gamers an enhanced experiece, with reduced screen tearing and stuttering, and exceptional HDR visuals.*
*Compatible games and consoles only. -
Super Ultrawide GameView & Game Bar
The advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.
*Applicable to console and PC Gaming only. Some titles may not support this feature. -
Dolby Atmos® Dolby Atmos goes beyond the ordinary listening experience and puts you inside the sound in a new spatial way. Combining with up-firing speakers, you can fully enjoy the immersive, cinematic sound of Dolby Atmos.
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Object Tracking Sound Object Tracking Sound is Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.
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Q-Symphony Q-Symphony lets you enjoy enhanced sound by combining audio from both the TV speakers and soundbar simultaneously, delivering a more immersive experience.
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Design
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Attachable Slim One Connect
With only one cable connecting to your TV, all of your devices plug into the detachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard. -
Samsung Tizen OS Access all your favourite streaming apps all in one place and get tailored recommendations for what to watch.*
*Samsung account and streaming service subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. -
SmartThings Allows you to easily connect to and control Smart Home devices and appliances that share your WiFI connection with your TV, not just those made by Samsung.*
*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.
- Screen Size : 77/65/55
- Resolution : 4K (3840 x 2160)
- HDR (High Dynamic Range) : OLED HDR Pro
- OLED Glare Free : Yes
- Processor : NQ4 AI Gen2 Processor
- Motion Xcelerator : Yes (4K 144Hz)
- Freesync : Freesync Premium Pro
- Super Ultrawide GameView & Game Bar : Yes
-
Dolby Atmos® :
Yes
(with top channel speakers) -
Object Tracking Sound :
Object
Tracking Sound+ - Q-Symphony : Yes
- Design : Infinity One Design
- Attachable Slim One Connect : Yes
- Samsung Tizen OS : Yes (Tizen™)
- SmartThings : Yes
- Screen Size : 83/77/65/55/48
- Resolution : 4K (3840 x 2160)
-
HDR (High Dynamic Range) :
OLED HDR+
(48": OLED HDR) - OLED Glare Free : -
- Processor : NQ4 AI Gen2 Processor
- Motion Xcelerator : Motion Xcelerator 144Hz
- Freesync : FreeSync Premium
- Super Ultrawide GameView & Game Bar : Yes
-
Dolby Atmos® :
Yes
(without top channel speakers) - Object Tracking Sound : Object Tracking Sound
- Q-Symphony : Yes
- Design : LaserSlim Design
- Attachable Slim One Connect : -
- Samsung Tizen OS : Yes (Tizen™)
- SmartThings : Yes
- Screen Size : 83/77/65/55/48
- Resolution : 4K (3840 x 2160)
-
HDR (High Dynamic Range) :
OLED HDR+
(48”: OLED HDR) - OLED Glare Free : -
- Processor : NQ4 AI Gen2 Processor
- Motion Xcelerator : Yes (4K 144Hz)
- Freesync : Freesync Premium
- Super Ultrawide GameView & Game Bar : Yes
-
Dolby Atmos® :
Yes
(without top channel speakers) -
Object Tracking Sound :
Object Tracking
Sound Lite - Q-Symphony : Yes
- Design : LaserSlim Design
- Attachable Slim One Connect : -
- Samsung Tizen OS : Yes (Tizen™)
- SmartThings : Yes
- Screen Size : 77/65/55
- Resolution : 4K (3840 x 2160)
- HDR (High Dynamic Range) : OLED HDR
- OLED Glare Free : -
- Processor : NQ4 AI Gen2 Processor
- Motion Xcelerator : Yes (4K 120Hz)
- Freesync : Freesync Premium
- Super Ultrawide GameView & Game Bar : Yes
-
Dolby Atmos® :
Yes
(without top channel speakers) -
Object Tracking Sound :
Object Tracking
Sound Lite - Q-Symphony : Yes
- Design : Contour Design
- Attachable Slim One Connect : -
- Samsung Tizen OS : Yes (Tizen™)
- SmartThings : Yes
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More ways to shop for your perfect Samsung TV
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* Images are simulated and for illustration purposes only. Appearance and design specifications which are not affecting to product performance are subject to change without notice.
1. SmartThings: Available technology, functions and features may vary by service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices. UI is subject to change without prior notice.
2. Samsung Tizen OS: Samsung account required to access our network-based smart services and apps. Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Agreement to Smart Hub Terms and Conditions and Privacy Policy are required before use. Some content and services require registration and subscription.
3. SolarCell Remote: To charge the remote with solar energy, set the TV remote down with the solar panel facing up. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
4. Samsung Knox Security: Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.
5. Dolby Atmos and Object Tracking Sound: Object Tracking Sound and Dolby Atmos technologies vary by model. See model comparison table.
6. AI Sound: This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.
7. Expert Calibration applicable to S95D.
