Introducing
The Frame TV:
The Samsung Art TV For Your Home
The Frame is a stunning television from Samsung that forms part of the Lifestyle Collection. Each TV is crafted to reflect your style and enrich your living space. In this guide, we explore what makes Samsung The Frame TVs so special — from their stylish design to innovative display technology.
What is special about The Frame TV?
The Frame TV stands out with its aesthetically pleasing Art Mode, customisable design, and innovative Matte Display technology. With a super-slim profile and customisable bezels, it resembles a true picture frame, seamlessly blending into any décor. When switched off, The Frame transforms into a digital gallery. Showcasing over 3,000 pieces of artwork1, the display mimics real canvas textures, offering glare-free, vibrant imagery on its contemporary Matte Display. Its ultra-slim design ensures it hugs the wall closely, enhancing its resemblance to framed artwork.
Does Samsung The Frame TV have good picture quality?
With cutting-edge QLED displays and AI powered 4K technology2, Samsung's The Frame TVs offer next-level picture quality. The AI Quantum Processor 4K cleverly adjusts the brightness and resolution of everything you watch, upscaling content to stunning 4K Ultra HD quality, even if it's not been filmed that way2. Powered by Quantum Dot, you can enjoy a naturally bright and colourful picture in over a billion cinematic colours, and the state-of-the-art Matte Display absorbs reflections to provide brilliant glare-free viewing18. You’ll see artworks as realistically as you would in a gallery and incredible detail in every scene - just as the director intended.
What is Samsung Art Mode?
Art Mode transforms your TV into a personal art gallery. From iconic classics to contemporary art, you can access a growing library via the Art Store, now featuring over 3,000 works of art1. You can also upload and display your own photos using the SmartThings app, with options for 5 picture layouts and 16 colour palettes to customise the look.
Clever features like adaptive brightness adjust the display to ambient lighting, ensuring your art always looks natural. The TV also includes a motion sensor, which detects presence to switch on Art Mode and saves energy by turning off when no one is around6.
Can you upload photos to The Frame TV?
Absolutely! In fact, framing your own photographic masterpieces has never been easier thanks to ‘My Photo’. Simply upload your photos via the SmartThings app⁷ on your phone to see your most treasured memories exhibited in all their glory on your Frame TV. Art Mode even lets you choose from 5 different picture layouts⁸ and 16 palettes of colour to ensure that all your photos look even more realistic on the incredible Matte Display. You can now do your art, your way.
Does The Frame TV have Smart Hub?
When it comes to watching your favourite entertainment on your Frame TV, there’s Samsung's Smart Hub — your go-to place for all your entertainment needs. You can dive into a huge collection of 4K films, boxsets, and TV shows at the touch of a button. You’ll find all your favourite TV apps9, including Netflix, Disney+, Apple TV, Now TV, and BT Sport. In fact, there are over 600 apps to choose from, so you’re sure to find something you love.
The Smart Hub isn’t just about TV shows and films. You’ll also have access to apps that enrich your lifestyle, like FIIT, which offers on-demand fitness classes, and Calm, a leading app for mindfulness and meditation. Whether you’re looking to work out or wind down, these apps help make The Frame TV part of your wellness routine.
The easy-to-use, customisable Smart Hub organises all your entertainment options, including set-top boxes, VOD, and popular OTT services. Content discovery is quick and easy, meaning you spend less time searching and more time watching. With tailored recommendations10 based on your viewing history, it quickly learns your preferences so personalised content suggestions only improve over time.
With so much entertainment and lifestyle content to explore, Smart Hub ensures The Frame TV offers something for everyone. Learn more about what Samsung Smart TVs can offer here.
How to style The Frame TV
The Frame TV is more than a Smart television - it's a piece of art in its own right. With a sensational design and customisable features, we take a look at how you can style it to suit your home.
1. Customisable Bezels
Part of what makes The Frame TV so special is its gorgeous bezel that mimics the look of a true picture frame. With various interchangeable bezels¹¹ that simply attach and detach using magnets, you have the freedom to style it your way. In fact, it’s never been easier to customise your TV to work with your interior taste, space or art. For example, the Modern White, Teak and Brown bezels look fabulous in a minimalistic room.
2. Slim Fit TV Wall Mount
With a specially designed Slim Fit Wall Mount that comes in-box with the TV, The Frame mounts seamlessly to your wall¹². Paired with the One Connect Cable and One Connect Box, cables and other multimedia devices can remain neatly hidden13.
3. Height Adjustable Stand
The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable stand¹⁴, you can decide on the ideal height of your TV to make room for your soundbar — a superb solution if you plan to maximise the audio output.
For the best aesthetic and a clean pairing, consider Samsung’s Music Frame or one of the Ultra Slim Soundbars. These options complement The Frame’s sleek design perfectly, ensuring your entertainment setup is as stylish as it is functional. With minimal cables and a cohesive look, they’re the ideal choice for a distraction-free, polished finish.
4. Studio Stand
Open a whole new world of interior design possibilities with the unique and minimalistic Studio Stand¹⁵. From in-box to ready-to-watch in minutes the Studio Stand frees your Frame TV from the wall and allows you to re-imagine your space with artistic flair. There’s a clever cable management solution which keeps the TV cables concealed within the stand leg so you no longer have the mess of wires trailing from your TV.
What is a Samsung One Connect Box?
Samsung’s One Connect Box is a separate receiver that connects with your external media devices; such as satellite boxes and games consoles. It means you no longer have to put up with unsightly wires dangling from behind the TV. Compatible with The Frame¹⁶, it is specially designed to funnel messy cables and wires away from the TV so they aren’t anywhere near the screen itself. You have more interior design freedom since the box can be positioned underneath a wall-mounted screen, beside a counter or even in a different room with an invisible connection cable. The One Connect Box is included with The Frame TV.
Is Samsung The Frame TV worth buying?
Absolutely yes! Not only does The Frame TV seamlessly fit into its surroundings with its slim design, it’s also designed to display your favourite artwork and photos at their best. The Frame enables you to turn your television into a stunning piece of décor within your home, whilst still offering all the exceptional QLED tech that you know and love from Samsung. The only decision left to make is whether you want it to blend in or stand out!
Learn more about our Lifestyle TVs and choose the best TV for your home at Samsung UK.
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1. Separate Art Store subscription and Samsung account required to access full selection. Art pieces in the Art Store are subject to change without prior notice.
2. Not featured with the 32” The Frame.
6. Motion sensor setting must be activated and only operates in Art Mode. Featured from 43” and above The Frame and 2023 32” The Frame.
7. Internet connection required. Compatible Android or iOS device and SmartThings app required.
8. Photos will be displayed at the original resolution.
9. Samsung account required to access our network-based smart services and apps. 3rd party app subscriptions required. Some apps may not be available to launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
10. In order to use the Personal Recommendation feature, you need to agree to the terms and conditions of viewing information services.
11. Customisable bezels each sold separately.
12. The distance between the wall and TV may vary depending on the wall type and installation method.
13. Slim Fit TV Wall Mount, One Near Invisible Connection (5m) and One Connect Box are included in-box for The Frame TVs. Mini One Connect Box and 2.5m cable applicable to 32” The Frame.
14. Height adjustable Stand featured from 43” and above. The height adjustment range is 25mm.
15. Studio Stand sold separately. Compatible with selected 50”-65” Samsung TVs.
16. The One Connect Box only comes with select TV models and has to be connected to the TV for proper functionality. Mini One Connect Box applicable to 32” The Frame.
18. Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
