See all TVs

A Samsung TV in a cozy living room. Only on Samsung. On the screen an otherworldly blue landscape with fog and swirls appear, along with the words 19 years, Global No.1 TV.

A TV is more than just a screen — it’s where entertainment comes alive, blending
intelligence and experience into every moment. Smart, sharp and seamlessly
connected, that's the essence of Samsung TVs.

Explore The
Samsung Difference

Enjoy 7 years of
new TV experiences for free
One UI Tizen1
A metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text.
Your privacy.
Secured

Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox!

Secured by Knox

Rest easy behind Samsung's state-of-the-art security. Sensitive data like passwords are
protected, connected devices are monitored and malicious activity is automatically blocked.
Plus, our security team provides updates to protect against the latest threats.2

Do the
SmartThings!

TV connected to various devices shown by icons. SmartThings and Matter logos. Zoom in on TV with SmartThings UI. The real light turns on when the button goes from off to on. Next the real blind opens when the button goes from off to opened. Zoom out to living room. 3D Map View is now displayed.

SmartThings

With new SmartThings3 features, Samsung TVs provide interactive and
personalised experiences that enhance your everyday life.

A man sitting outdoors smiles while watching his pet at home via his phone. At home, the dog watches TV.

Pet Care

Use your TV as a pet-sitting assistant when
you're outside. Your TV can detect noises like
barking and then automatically turn on your
pet's favourite content to calm them down.4

Woman controls TV with her Galaxy Watch. Four different shots show how Galaxy Watch Universal Gestures can be used.

Universal Gestures

Operate your TV with simple hand motions.
Samsung AI TVs recognise Galaxy Watch's
Universal Gestures5 for quick, easy use — like
making a fist to return to the previous screen.

Woman does yoga while watching a trainer on TV. TV also shows exercise stats 01:58, 9999, 118 from connected Galaxy Watch.

Workout Tracker

Efficiently track your progress while watching
content. Real-time data such as heart rate
and calories burned is displayed when you connect your Galaxy Watch to your TV.6

Samsung Vision AI
is here

A man and a boy play basketball. AI detects several points in the scene for upscaling. Waves of tiny diamonds appear from these points and sweep across the screen. The scene becomes clearer and more vivid. The view zooms out to reveal that it's a scene being played on a TV screen.

AI Upscaling

Samsung Vision AI7 makes your everyday content feel cinematic. AI Picture enhances resolution for breathtaking
sharpness and detail, while AI Sound fine-tunes the audio, delivering crystal-clear dialogue and immersive sound.
Plus, AI Optimisation intelligently adjusts settings to match your content and environment.8

What’s your mood
for the day?

A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
See disclaimer

Generative Wallpaper

There's even a new way to visually express yourself. Every day, you can enter keywords into your
TV that reflect your mood. With Generative Wallpaper10, your TV will create stunning backgrounds that match those vibes.

Cutting-edge
innovation in
slim design

  • Infinity Air Design

    Infinity Air Design. TV's slim side is shown against space background. Cut to a view of the TV's base stand. Next an overhead view showcases the thin design. Transition to full view of the TV showing an otherworldly blue landscape with fog and swirl, against a landscape background at night.

  • Infinity One Design

    Infinity One Design. TV's slim side is shown. Cut to a view of the TV's base stand, then a side view showcasing the thin design. Transition to full view of the TV showing a colorful otherworldly landscape, against a grey architectural structure in the background.

  • NeoSlim Design

    NeoSlim Design. TV's slim top part is shown. Next an overhead view showcases the thin design. Transition to full view of the TV showing a pink and orange landscape, against a grey underground background.

  • AirSlim Design

    AirSlim. Side view showcases the TV's thin design. Next an overhead view shows the slim design. Transition to full view of the TV showing a blue otherworldly landscape, against a grey architectural structure in the background.

Slim Design

Infinity Air Design blends seamlessly into the background so you can fully immerse yourself in what’s
playing. Infinity One Design makes your TV the elegant statement piece of the room. NeoSlim Design
looks stunning like a work of art, while AirSlim Design is sleek and slim.

The best of TV entertainment

Enjoy an 1000s of TV shows and movies right on your Samsung Smart TV with Samsung TV Plus11. Play your favourite games from a wide range of streaming apps12 Let your TV showcase stunning artwork. Choose from 3,000+ masterpieces by leading museums and artists in the Art Store13.

Three TVs showing the UI for Gaming Hub, Samsung TV Plus and Art Store.
  • Art Store
  • Gaming Hub
  • Samsung TV Plus
  • Art Store
  • Gaming Hub

A metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text. Here's why
Samsung TVs
stand out

Samsung TV on round base. 19 years, Global No.1 TV. Screen shows otherworldly blue landscape.

Secured by Knox
Your privacy. Secured
Connect
Do the SmartThings!
Samsung Vision AI
Leading in AI TV innovation
Thoughtful Design
Cutting-edge Innovation in slim design
Entertain
The best of TV entertainment
Find your
Samsung TV

Neo QLED 8K

Absolute 8K, above all

Learn more Shop now

OLED

Infinite blacks with
self-lit display

Learn more Shop now

Neo QLED

Our most advanced TV
experience

Learn more Shop now

The Frame

Your Art Gallery on TV

Learn more Shop now

QLED

Brilliant, long-lasting color

Shop now

Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia.

Available functions and content may vary depending on the model, country/region and are subject to change without notice.

Image simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.


  1. Back to Location

    One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.

  2. Back to Location

    Secured by Knox: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required. Provided on TVs operating on Samsung Tizen OS.

  3. Back to Location

    SmartThings: UI is subject to change without prior notice. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires Samsung Account, SmartThings App, internet connection and SmartThings enabled devices. Connected devices are sold separately. TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices/. Provided on TVs operating on Samsung Tizen OS.

  4. Back to Location

    Pet Care: Real-time streaming on mobile devices is supported on mobile devices with Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and Q8F TV model and above. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings by same Samsung account to send and receive notifications. Sound sensor should be activated either on TV SmartThings or Mobile SmartThings app.

  5. Back to Location

    Universal Gestures: Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, with Wear OS 5 and higher versions.

  6. Back to Location

    Workout Tracker: Supported devices are Galaxy Watch4 and later models with Galaxy Mobile (One UI 4.1.1 and above) with latest software version. Devices must be logged into the same Samsung account. Place your watch and mobile device near your screen to use Workout Tracker.

  7. Back to Location

    Samsung Vision AI: Features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.

  8. Back to Location

    AI Upscaling: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

  9. Back to Location

    Click to Search: Available on TV Plus only. UI is subject to change without notice. Details provided are based on content metadata. The information may not always be correct.

  10. Back to Location

    Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated. This feature is not supported on OLED models. This feature is not supported in China.

  11. Back to Location

    Samsung TV Plus: Provided on TVs operating on Samsung Tizen OS. Samsung account and internet connection required.

  12. Back to Location

    Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland

  13. Back to Location

    Art Store subscription and Samsung Account connection required to access full selection of artwork.