The Samsung difference
When you choose Samsung, you’re choosing incredible games, incredible shows, incredible innovation. Skip the console and dive straight into endless gaming, watch your go-to shows for free with Samsung TV Plus, and sync your compatible smart home devices while automating your life with SmartThings. This is entertainment, reinvented.
*Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia. Samsung and SmartThings accounts required. SmartThings compatible devices may be required. Additional subscriptions may be required.
Intelligent
Advanced AI optimises picture and sound for next-level immersion
Experience ultimate immersion through AI technology. Enjoy real-time enhancements with optimised picture and sound depending on what you’re watching and when you’re watching it.
Break into a new level of immersion with AI-upscaled 8K
8K AI Upscaling Pro
Our most powerful processor yet upscales the resolution of everything you watch to breath-taking 8K quality – even if it wasn't filmed that way*. Using 512 neural networks, this TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV.
*8K upscaling may not apply to PC connection and Game Mode. 8K AI Upscaling Pro and NQ8 AI Gen3 Processor applicable to QN900D.
Our smoothest motion
AI Motion Enhancer Pro
Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion.
- *May not apply to PC connection and Game Mode. AI Motion Enhancer Pro applicable to QN900D. AI Motion Enhancer applicable to QN800D.
- *NQ8 AI Gen3 Processor applicable to QN900D.
Never miss a word
Active Voice Amplifier Pro
Struggling to hear what's being said in an important scene? Our advanced audio technology uses AI to analyse your content and isolate the voices from the background noise in scenes and from the ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even over the noise of the vacuum cleaner.
- *Activation under the TV menu is required to enable Active Voice Amplifier Pro. Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
- *NQ8 AI Gen3 Processor applicable to QN900D.
Optimises your picture settings to the genre
AI Customisation Mode
Our AI-powered Processor automatically detects whether you are watching sport, movie or general content, and then auto-adjusts the picture settings to your preferences. With AI-based content recognition, you no longer have to tweak the settings every time you watch something new.
- *Certain third party streaming/VOD services may be limited in the use of this feature according to their policies.
- *This feature can be activated by changing the setting to "AI Customization" in the TV Menu > General & Privacy > Intelligent Mode Settings > Adaptive Picture > AI Customization.
Samsung's
AI innovations
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AI Picture
Real Depth Enhancer Pro
Real Depth Enhancer Pro
Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.
'*Real Depth Enhancer Pro applicable to QN900D, QN800D, QN95D, QN93D and QN90D.
*NQ8 AI Gen3 Processor applicable to QN900D. according to types of content and format.
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AI Upscaling
AI Upscaling
From your favourite YouTube videos to old classics, our powerful AI processors elevate your content to lifelike 4K or 8K quality, whatever the source.
- * Upscaling may not apply to PC connection and Game Mode. Applicable to Q80D and above.
- *NQ8 AI Gen3 Processor applicable to QN900D.
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AI Motion Enhancer Pro
AI Motion Enhancer Pro
Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion.
- *May not apply to PC connection and Game Mode. AI Motion Enhancer Pro applicable to QN900D. AI Motion Enhancer applicable to QN800D.
- *NQ8 AI Gen3 Processor applicable to QN900D.
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AI Sound
Adaptive Sound Pro
Adaptive Sound Pro
Adaptive Sound Pro uses advanced AI to tailor the sound for what you're watching and where you're watching it. Experience improved voice clarity and vivid yet balanced sound just as the creators intended.
*This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. Default setting is Off. Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
*NQ8 AI Gen3 Processor applicable to QN900D.
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Object Tracking Sound
Object Tracking Sound
An immersive TV sound experience that puts you in the heart of the action. Your TV uses its built-in speakers to make the sound follow the action on screen. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.
'*Object Tracking Sound technology varies by model.
*NQ8 AI Gen3 Processor applicable to QN900D.
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Active Voice Amplifier Pro
Active Voice Amplifier Pro
Struggling to hear what's being said in an important scene? Our advanced audio technology uses AI to analyse your content and isolate the voices from the background noise in scenes and from the ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even over the noise of the vacuum cleaner.
*Activation under the TV menu is required to enable Active Voice Amplifier Pro. Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
*NQ8 AI Gen3 Processor applicable to QN900D.
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AI Optimisation
AI Auto Game Mode
AI Auto Game Mode
AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.
- '*Applicable to S85D/ QN85D and above. Available for certain console games only.
- *NQ8 AI Gen3 Processor applicable to QN900D.
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AI Energy Mode
AI Energy Mode
With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
*Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.
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AI Customisation Mode
AI Customisation Mode
Our AI-powered Processor automatically detects whether you are watching sport, movie or general content, and then auto-adjusts the picture settings to your preferences. With AI-based content recognition, you no longer have to tweak the settings every time you watch something new.
* Certain third party streaming/VOD services may be limited in the use of this feature according to their policies.
* This feature can be activated by changing the setting to ""AI Customization"" in the TV Menu > General & Privacy > Intelligent Mode Settings > Adaptive Picture > AI Customization.
Secure
Passwords, payment and personal details – secured on your Samsung TV.
Stay safe on your Samsung TV with every app sign-in and subscription sign-up. Samsung Knox security protects all your private information and payment details to keep you protected. Blocking harmful attacks and constant monitoring and updates to keep you enjoying your TV and connected devices without a worry.* It’s your privacy, secured.
*Security update is provided for three years or more from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.
Connect
Sync and control your smart home with SmartThings.
Control your home from your TV
SmartThings
Access Samsung’s SmartThings app to sync and control your smart home’s devices.* From soundbars and set-top boxes to smart speakers and lighting, connect 1000s of compatible devices, set up routines and automate the everyday. Control your home life, smarter.
*Requires Samsung Account, SmartThings App, internet connection and SmartThings enabled devices.
Workout Tracker
Take your home workout to the next level
Take your home workout to the next level
Watch your workout progress and your favourite content at the same time. Just connect your Galaxy Watch to your TV and see your real-time data like heart rate and calories appear as an on-screen overlay.
- * Supported wearable devices are Galaxy Watch4 and later models, which can be updated without notice.
- * Requires Samsung account.
360 Audio Mode
Spatial sound that moves with you
Spatial sound that moves with you
Pair your TV with your Galaxy Buds for an immersive sound experience. When you activate 360 Audio Mode, spatial sound flows from all directions to match the scene on screen, with enhanced head tracking to keep it in sync with the movements of your head.
* Available with Galaxy Buds 360 audio (Galaxy Buds Live/Buds Pro/Buds2/Buds2 Pro).
Quick Remote
Access Samsung TV features from your smartphone
Access Samsung TV features from your smartphone
Control your TV with the SmartThings app on your smartphone. You can flip through channels, adjust the volume and even access Samsung Tizen TV options like media, features, ambient mode and menu.
* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.
3D Map View
Check your connected smart devices in just one glance
Check your connected smart devices in just one glance
3D Map View gives you a simple overview of your entire house, including the locations of your home appliances and IoT devices. See all of your connected devices in a single glance, with details such as on-off status, energy usage and more.
*Requires a Wi Fi, Bluetooth or other wireless network connection, Samsung account and compatible connected devices (sold separately). Use of calm technology requires agreement to both SmartThings' and the auto-registered device's privacy notices. UI is subject to change without prior notice.
Entertain
Endless content to watch & play* with custom profiles.
Enjoy more content than ever before. 1000s of TV shows and movies, available live and on demand, plus over 3000 games with no console required.* Your choice, your entertainment, all in one place.
Access 800+ free channels including Samsung TV Plus premium channels**
Endless Free Content
Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!
- *Samsung account and internet connection required. Gaming hub requires additional gaming service subscription and compatible controller. Not available in ROI.
- **Channel number correct as of May, 2024. Downloading apps, signing up, and logging in may be required to access channels provided by third-parties.
Where gaming comes together. No console required.
Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from industry-leading partners, all in on one place.* Our intuitive smart hub even recommends games based on what you play. With no downloads, storage limits or console required, just turn on your TV and play.
*Subscription and bluetooth controller may be required and sold separately. Internet connection and Samsung account required.
Made for UK
Enjoy apps and subscriptions worth up to £500.*
With the purchase of a selected 2023 or 2024 device you can unlock 100s of shows and movies for free. Choose Sports, Drama, Gaming, Nature, Action… all with a Samsung TV.
Claim on selected 2023 and 2024 TVs activated before 31/03/2025 (for Xbox offer, must be redeemed by 31 Dec 2024). Eligibility, offers and T&Cs vary by provider. £500 value and apps shown based on Neo QLED 8K TV. Offers may be for new app users only. Partner codes provided must be used by 1 May 2025 (Xbox codes must be redeemed by 28th Feb 2026). Subscriptions and values dependent on model of TV purchased. For more information and full T&Cs please visit samsung.com/uk/tvs/smart-tv/made-for-uk/.
Entertainment for every day. Always for free.
Samsung TV Plus
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
*Samsung account and internet connection required.
Conscious
Enjoy conscious living with AI Energy Mode and SolarCell Remote.
Reduce and monitor energy* with optimised TV brightness based on what you’re watching and the light in your room. Control the TV and compatible devices with no disposable batteries using a remote charged by indoor light.
AI Energy Mode
Monitor and reduce your energy consumption
Monitor and reduce your energy consumption
With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
*Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.
SolarCell Remote
Control all your devices with one solar-powered remote
Control all your devices with one solar-powered remote
Replace the clutter of remotes with a SolarCell One Remote. Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.
*Applicable to DU8000 and above. Must be charged via USB C cable (sold separately) if battery is fully drained.
Relumino Mode
Entertainment made accessible
Entertainment made accessible
Relumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.
*Available on 2024 QN85D and above models. Available on sources provided through DTV and HDMI only.
Upcycle Packaging
Think outside the box
Think outside the box
Samsung's Upcycling Package is specially designed to be repurposable. Instead of tossing out the box, you can easily transform it into a bookcase, a shelf, a pet house or even a work of art.
* May vary according to model, screen size, region and product production year. (Not available for 98" models.)
*Energy saving may vary according to model, viewing conditions or types of content. Requires SmartThings app, Internet connection, and SmartThings enabled devices.
Discover Samsung TVs with these incredible features
– right here, right now
Neo QLED 8K
Experience the power of Samsung AI TV
Neo QLED
Our most advanced 4K experience
OLED
Pure blacks, bright whites and limitless contrast
Explore our diverse lineup of TVs
Neo QLED 8K
Experience the power of Samsung AI TV
Neo QLED 4K
Our most advanced 4K experience
OLED
Pure blacks, bright whites and limitless contrast
QLED 4K
Naturally bright with true-to-life colour
The Frame
Your Art Gallery on TV
- * Features may vary by model. Check the specifications of each model for details.
- * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
- * Images are simulated and for illustration purposes only.
- * Appearance, design specifications and UI are subject to change without notice.
- * Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
