How is digital signage transforming the buyer’s journey in retail? Shoppers continue using brick and mortar locations, despite the proliferation of online shopping opportunities, which means high demand remains in an increasingly crowded space. What can companies with storefronts and quick service restaurants do to remain a hotspot for buyers? How companies present their products is what will enhance/alter/progress the customer journey, and this can be done through digital transformation and the implementation of digital signage.