Smoothie King franchisees are using Samsung display technology, managed by Washington-state-based digital signage solutions provider C3MS. The collaboration encompasses the development, delivery and management of a turnkey technology solution, including indoor digital menu display boards, an outdoor-ready multiscreen setup for drive-thru lanes and promotional displays in store windows.
The solution uses 49-inch narrow-bezel LCD displays behind the ordering counters in tiled ribbon arrays, delivering UHD 4K visuals, and uses a combination of upscaling, color optimization and anti-glare technologies to optimize menus as customers place their orders.
A set of three outdoor-rated, high-brightness displays are stationed at the ordering position of the drive-thru. The screens are weatherproof, self-cooling and filter-free, and they're designed to be visible in even the brightest, sunniest operating conditions.
A separate "pre-sell" display is positioned earlier in the drive-thru lane to promote new products and special offers.
Samsung's innovative, dual-sided, super-bright LCD OMN-D display is set up in a window, running promotions aimed at motorists and pedestrian traffic. On the other side of the window, a second screen faces the inside of the store, visible to customers as they weigh their ordering decisions.
All of the displays are commercial-grade, rated for uninterrupted 24/7 duty and include a three-year warranty.
C3MS's management software solution allows for immediate changes to menu items, pricing or promotions. Hagos is among several franchisees who have contracted C3MS to handle these changes, including content. Effectively, the screen network's day-to-day management is outsourced to C3MS, allowing Hagos and other operators to focus on serving customers and managing the product side of the business.
As C3MS CEO Ray Heiser points out, operators who rely on printed menus — at Smoothie King and at most other QSR operations — spend extra time and effort planning menu changes in advance, and then they have to wait for the updated menus to arrive in the mail.
Because the screens all share a network, operators can make changes remotely, usually in a matter of minutes. The restaurant display technology set is monitored from the C3MS operations desk, maximizing uptime for displays that have become mission-critical.
The move to digital isn’t just about looking good, either.
“The digital transformation is important because video and motion can connect with our guests so much easier than static boards,” said Kevin King, Chief Business Development Officer for Smoothie King. “They can also assist our team members in better explaining to the guest what makes a Smoothie King smoothie so nutritious, healthy and great tasting.”
Having increased autonomy over business changes is important to Hagos. "If I want to do certain things, or do certain specials, it's just easy when you have digital." Digital solutions also enhance operators' ability to localize their promotions and menu items, as well as upsell high-margin add-ons.
Samsung's outdoor displays are designed for the environmental demands of scenarios like drive-thru, and don't require additional engineering by the companies developing enclosures and delivering installed solutions. The Samsung screens come ready to install in the display enclosures, and are largely plug-and-play.
"Samsung offers a solution that, from an integrator standpoint, allows those displays to be installed in a manner that no longer requires some of the more traditional high-bright hardware components, relevant to the enclosure for cooling, for any other environmental challenges," says Heiser. "Those screens are meant to sit out in the elements."
Heiser encourages clients to take advantage of Samsung's after-care programs for "white glove" technical services and warranty. "Samsung offers an extremely fast turnaround, and an availability to reach their technical support group 24/7 to deal with any hardware-related issues," explains Heiser. "They're just great."