Sustainability

Celebrating the impact of everyday sustainability

Can one person’s sustainable actions help save the planet? Absolutely, if we all follow their lead. The truth is that millions of everyday eco-conscious efforts can make a positive impact on the environment. Thankfully, there are opportunities to learn and adopt sustainable actions all around us.

Walking around New York City, we found people doing their part to move the needle on climate change. Then, on Valentine’s Day, we turned red hearts green on social networks by celebrating people we met in New York who were making sustainable efforts to start a conversation about the power of collective actions—look for the hashtag #everydaychanges.

Avoiding single-use plastic bottles is a great way to start being more sustainable. One person switching to a reusable water bottle for one year saves 156 plastic bottles, according to EarthDay.org. By itself that may seem like a small number, but if just a quarter of New York City* switched to reusable water bottles, we could remove over 343,300,000 bottles from our landfills, rivers, lakes and oceans each year. That is the power of collective action.

Applauding
sustainable actions

We believe that taking the time to recognize people who are making sustainable choices can bring everyone into the fight to end the climate crisis. The more people share their stories, the more united we are. It’s the reason something as simple as #everydaychanges can have a dramatic, encouraging effect.

To bring awareness to how individuals can contribute, Axel Webber celebrated New Yorkers making eco-conscious efforts. As a champion of sustainability and a well-loved content creator, Webber rewarded responsible New Yorkers with a Samsung gift card and a potted plant, then surprised them with their names on a digital billboard at our flagship store, 837.

Everyday sustainability tips from New Yorkers

Axel Webber surprises New Yorkers who are acting sustainably.

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Following their lead

We also asked three of our favorite influencers to share their sustainability stories and offer eco-conscious tips. Their messages inspire us all to live more responsibly and turn our red hearts green.

Tatiana Ringsby (@tringsby)

Tatiana is an advocate for reducing and avoiding plastic.

Dylan Efron (@dylanefron)

Dylan loves the planet and is passionate about protecting our environment.

Gabriel Perez Silva (@_youngshot)

Gabriel is an advocate for recycling and repurposing items to help reduce waste.

Making a difference,
one action at a time

Climate change has profound repercussions for the global community, and it’s up to all of us to change the way we think about how our behavior affects the environment. Though a single eco-conscious action may seem insignificant, millions of individual actions can have a dramatic combined effect on reducing climate change. Here are just a few small actions you can take:

A 5-mile commute saves nearly 500 lbs. of CO₂ from entering the atmosphere.
Carry reusable bags instead of choosing single-use plastic bags.
Use a refillable tumbler instead of single-use cups.
Sort trash into their correct bins to prevent mixed-material contamination. (Contaminated materials cannot be recycled.)
Use sustainably sourced bedding, such as bamboo sheets.

Celebrate your neighbors and community efforts by posting stories to your social media accounts and include #everydaychanges to inspire others to act for our planet.

*Based on 2020 population of NYC 8,804,190, according to census.gov

Explore your choices

Photographer Mike Will, in a hat and hooded jacket, stands in a city tunnel and points a camera at the viewer. Photographer Mike Will, in a hat and hooded jacket, stands in a city tunnel and points a camera at the viewer.

FEATURING

Axel Webber

Aspiring actor and Tiktok star

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