Celebrating the impact of everyday sustainability
Can one person’s sustainable actions help save the planet? Absolutely, if we all follow their lead. The truth is that millions of everyday eco-conscious efforts can make a positive impact on the environment. Thankfully, there are opportunities to learn and adopt sustainable actions all around us.
Walking around New York City, we found people doing their part to move the needle on climate change. Then, on Valentine’s Day, we turned red hearts green on social networks by celebrating people we met in New York who were making sustainable efforts to start a conversation about the power of collective actions—look for the hashtag #everydaychanges.
Avoiding single-use plastic bottles is a great way to start being more sustainable. One person switching to a reusable water bottle for one year saves 156 plastic bottles, according to EarthDay.org. By itself that may seem like a small number, but if just a quarter of New York City* switched to reusable water bottles, we could remove over 343,300,000 bottles from our landfills, rivers, lakes and oceans each year. That is the power of collective action.
Outside of 837, Axel introduces the campaign to turn red hearts green. We then see him interviewing a woman on the street. Then he makes a heart sign with his hands at camera. Then he interviews a woman holding a reusable bag. Then, we’re back at Samsung HQ. Then we see Axel walking backwards through the city talking to camera and a person ride by on a bike. Next, a woman throws away garbage in the correct recyclable bin. More footage of Axel walking around the city. In quick succession we see Axel introduce himself to people on the street: a man walking; a couple in a car. We see him speaking through a cone and next interviewing two young men about their sustainability. We see a montage of answers from different people: Composting, no plastic, reusable water bottles. Next Axel presents gifts from Samsung – a gift card, a plant, and another gift card. We see Axel dancing with strangers in the street - back to 837 and b roll of people making sustainable choices - Over green, we see “Everyday changes. Meaningful impact. Cut to black with Samsung logo.
Applauding
sustainable actions
We believe that taking the time to recognize people who are making sustainable choices can bring everyone into the fight to end the climate crisis. The more people share their stories, the more united we are. It’s the reason something as simple as #everydaychanges can have a dramatic, encouraging effect.
To bring awareness to how individuals can contribute, Axel Webber celebrated New Yorkers making eco-conscious efforts. As a champion of sustainability and a well-loved content creator, Webber rewarded responsible New Yorkers with a Samsung gift card and a potted plant, then surprised them with their names on a digital billboard at our flagship store, 837.
Everyday sustainability tips from New Yorkers
Axel Webber surprises New Yorkers who are acting sustainably.
Following their lead
We also asked three of our favorite influencers to share their sustainability stories and offer eco-conscious tips. Their messages inspire us all to live more responsibly and turn our red hearts green.
Tatiana Ringsby (@tringsby)
Tatiana is an advocate for reducing and avoiding plastic.
Over green the words “Everyday changes. Meaningful impact.” Appear. We see Tatiana in bed waking up in the morning. She opens her blinds to the sun. We see her throw sheets on her bed and make her bed. A super appears: Sheets made from sustainable bamboo. Next we see her open her cabinet to reveal glassware. She grabs a mason jar and fills it with water. Next she dances around for a bit. Next we see her spill water while pouring it into a water bottle. A super appears: Reusable water bottle. Next she packs a reusable bag. Super appears: Tote repurposed demin reusable produce bags. Then we see her on a skateboard outside. Super appears: Headphones made from repurposed material. Next she unpacks her bag filled with groceries. Over green copy appears: Tatchi is making #everyday changes by using sustainable materials. So is Samsung. Next, over green we see “all of our TV boxes are made with at least 50% recycled materials. Images of TVs fly across the screen. Next, copy appears “and all mobile packaging will be 100% plastic-free by 2025.” Below an image of s21 with packaging slides in. Samsung logo over black.
Dylan Efron (@dylanefron)
Dylan loves the planet and is passionate about protecting our environment.
Over green the words “Everyday changes. Meaningful impact.” Appear. Cut to a spinning earth from space. We see a montage of Dylan in a variety of places - overlooking a vast vista; underwater snorkeling; footage of Dylan walking a tightrope over a canyon; Dylan rock climbing ; Dylan back underwater; Dylan paddling on a paddle board. Next we see a close up a leaf and Dylan walking through a forest; admiring a waterfall. Next he shakes hand with a man and lays in a hammock with a dog. Next we fly over Dylan as he stands on a rock overlooking a river. Over green words appear: Dylan is making #everydaychanges by saving energy to help the environment. So is Samsung. That wipes and is replaced by a picture of a washer and copy: All of our front load washers, are ENERGY STAR certified. The laundry is replaced by dishwasher and headline updates: All of our front load washers, dishwashers, are ENERGY STAR certified. Laptop replaces dishwashers headline updates: All of our front load washers, dishwashers, laptops are ENERGY STAR certified. Tablet slides in headline replaces: All of our front load washers, dishwashers, laptops and tablets are ENERGY STAR certified. All four images pop up at the same time. That wipes copy appears: Samsung has helped avoid 301 million metric tons of CO2 emissions since 2009.* Legal reads: *Based on ENERGY STAR and other energy-efficient product improvements*. Samsung logo over black
Gabriel Perez Silva (@_youngshot)
Gabriel is an advocate for recycling and repurposing items to help reduce waste.
Over green the words “Everyday changes. Meaningful impact.” Appear. We see Gabriel running on a beach towards the water. Next we see him folding a furry sweater. Next, beauty shots of Gabriel wearing the sweater around the city. In a series of blurry shots, we see him playing with his watch. Next he walks by an old surfboard. He picks up the surfboard and shows it off. He picks up an old camera. He puts the camera to his face and begins snapping photos. He admires the camera. We see him adjust his watch again. Next, he’s back in the city wearing his sweater. Next we see shots of the ocean. Over green copy appears: Gabe is making #everydaychanges by repurposing and recycling. So is Samsung. That wipes off and copy appears paired with the image of a Samsung TV: We have more than 1,200 recycling drop-off locations in the U.S*. Legal at bottom reads *700 for mobile and 500+ for mobile/TV products. A phone slides in. That wipes and new copy appears: And we have repurposed or recycled an average of 100 million pounds of e-waste in the U.S. annually since 2012. Samsung logo over black.
Making a difference,
one action at a time
Climate change has profound repercussions for the global community, and it’s up to all of us to change the way we think about how our behavior affects the environment. Though a single eco-conscious action may seem insignificant, millions of individual actions can have a dramatic combined effect on reducing climate change. Here are just a few small actions you can take:
• A 5-mile commute saves nearly 500 lbs. of CO₂ from entering the atmosphere.
• Carry reusable bags instead of choosing single-use plastic bags.
• Use a refillable tumbler instead of single-use cups.
• Sort trash into their correct bins to prevent mixed-material contamination. (Contaminated materials cannot be recycled.)
• Use sustainably sourced bedding, such as bamboo sheets.
Celebrate your neighbors and community efforts by posting stories to your social media accounts and include #everydaychanges to inspire others to act for our planet.
*Based on 2020 population of NYC 8,804,190, according to census.gov
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