AI

Elevate your life with Ai

Our Ai technology is a new way of
living, designed for you*

AI for All

Discover how our AI empowers you
from imagination to everyday life.

AI Smartphones
AI Tablets
Samsung AI TVs
AI Refrigerators
AI Laundry

AI open for everyone

Join the new era of possibilities where Samsung’s AI products open up.
From smartphones, TVs and home appliances,
our AI innovations will transform your everyday life into a better tomorrow.

Being a reliable AI that understands you,
we prioritize security solutions such as Samsung Knox and on-device AI, ensuring
you to enjoy AI-powered life with peace of mind.

Explore how our AI empowers you

Instant translation in ear Instant translation in ear
Galaxy Buds2 Pro Galaxy Buds2 Pro
Buy now
Freshen up smarter
with AI Wash & AI Dry13
 Freshen up smarter
with AI Wash & AI Dry13
Freshen up smarter with AI Wash & AI Dry13
 Freshen up smarter with AI Wash & AI Dry13
Bespoke AI Laundry Bespoke AI Laundry
Buy now
Travel like native with Interpreter⁴ Travel like native with Interpreter⁴
Galaxy S24 Ultra Galaxy S24 Ultra
Buy now
Upscale old travel videos up to 8K Upscale old travel videos up to 8K
Neo QLED 8K Neo QLED 8K
Buy now
Remaster travel pictures
with Photo Assist Remaster travel pictures
with Photo Assist
Galaxy Z Flip5 Galaxy Z Flip5
Buy now
Post-travel laundry with AI Wash12 Post-travel laundry with AI Wash12
Bespoke AI™ Laundry Bespoke AI™ Laundry
Buy now
Epic family moments
with Photo Assist Epic family moments
with Photo Assist
Galaxy S24 Ultra Galaxy S24 Ultra
Buy now
Experience more wow
with AI Upscaling Experience more wow with AI Upscaling
Neo QLED 8K Neo QLED 8K
Buy now
Circle it, find it. Just like that
 Circle it, find it. Just like that
Galaxy Tab S9
 Galaxy Tab S9
Galaxy Tab S9 Galaxy Tab S9
Buy now
Automatic game setting
with AI Auto Game Mode Automatic game setting
with AI Auto Game Mode
OLED OLED
Buy now

Galaxy AI is here

The next big thing is now in your hands. Unlock a new world of possibilities with Galaxy AI.

Learn more
 

Circle to Search¹

Circle it, find it. Just like that
There is a UI screen on a phone. A S Pen is used to trace a backpack seen in the internet window. The backpack is identified and connected to a Google search result page for the backpack. The text ‘Circle to Search with Google’ is written near the phone. There is a UI screen on a phone. A S Pen is used to trace a backpack seen in the internet window. The backpack is identified and connected to a Google search result page for the backpack. The text ‘Circle to Search with Google’ is written near the phone.
 

Live Translate²

The easiest way to communicate
 

Photo Assist³

Resize it, retouch it. Just like that

A new era of Samsung AI TV

Upscale every moment powered by NQ8 Al Gen3 Processor.⁶

Learn more
 

AI Upscaling⁷

Transform your content into breathtaking 4K/8K quality
There is a Neo QLED 8K standing. On screen, there is a woman climbing a rock. Half of the screen appears to have relatively high resolution compared to the other half. On the lower right, there is a mark written as ‘Samsung NQ8 AI Gen3 Processor’. There is a Neo QLED 8K standing. On screen, there is a woman climbing a rock. Half of the screen appears to have relatively high resolution compared to the other half. On the lower right, there is a mark written as ‘Samsung NQ8 AI Gen3 Processor’.
 

Active Voice Amplifier Pro⁸

Enhanced voice clarity in distracting surroundings
There is a Neo QLED 8K hanging on the wall. On screen, there is a man on the phone. The sound on the TV becomes clear with the Active Voice Amplifier Pro function. On the lower left, a dog is barking in response to the sound of the TV. On the lower right, there is a mark written as ‘Samsung NQ8 AI Gen3 Processor’. There is a Neo QLED 8K hanging on the wall. On screen, there is a man on the phone. The sound on the TV becomes clear with the Active Voice Amplifier Pro function. On the lower left, a dog is barking in response to the sound of the TV. On the lower right, there is a mark written as ‘Samsung NQ8 AI Gen3 Processor’.
 

AI Auto Game Mode⁹

Automatically optimize settings according to genre
There is a TV screen set to RPG Game Mode. Behind it are screens of various game modes. On the lower right, there is a mark written as ‘Samsung NQ8 AI Gen3 Processor’. There is a TV screen set to RPG Game Mode. Behind it are screens of various game modes. On the lower right, there is a mark written as ‘Samsung NQ8 AI Gen3 Processor’.

Do less, live more with Bespoke AI

AI and connected solutions that give you more free time and bigger energy savings.

Learn more
 

AI Energy Mode¹⁵

Automatically use less energy
 

AI Wash¹³

Optimized wash by sensing fabrics and soil levels

See what's new

The Advent of the Bespoke AI Era

Bespoke AI appliances are designed to significantly ease the burden of household chore by incorporating a range of sensors, recognition technology, big data analytics tools, powerful AI chips, and the Tizen OS.

Learn more

Welcome to the Era of Mobile AI

This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it.

Learn more
Galaxy S23 Plus, S23 Ultra, Z Flip 5, Z Fold 5, and Tab S9 are arranged horizontally next to each other. The message Galaxy AI is here, is written across each device screen. Galaxy S23 Plus, S23 Ultra, Z Flip 5, Z Fold 5, and Tab S9 are arranged horizontally next to each other. The message Galaxy AI is here, is written across each device screen.

Samsung’s ‘AI for All’ Vision Unveiled at CES 2024

Our strategy for using AI to make the connected device experience safer, more inclusive and energy-efficient.

Learn more
At the top, the message ‘AI for All. Connectivity in the Age of AI’ is written in two lines. At the bottom, the message ‘CES 2024 Samsung Press Conference. Jan 8 2024, 2pm PT / Jan 9 2024, 7am KST’ is written in two lines. At the top, the message ‘AI for All. Connectivity in the Age of AI’ is written in two lines. At the bottom, the message ‘CES 2024 Samsung Press Conference. Jan 8 2024, 2pm PT / Jan 9 2024, 7am KST’ is written in two lines.

* Availability of AI products and features may vary by country.

Mobile disclaimers

*Samsung Account login may be required to use certain Samsung AI features.

*Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

*Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

*Images simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.

1. Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Actual UI may be different. Results for illustrative purposes only. Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

2. Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

3. Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

4. Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability of supported languages may vary. Function availability may vary by device model. Image simulated for illustrative purposes. Actual UI may be different

5. Availability may vary by market, carrier, or wearable device. Features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.

TV disclaimers

6. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D

7. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

8. Activation under the TV menu is required to enable Active Voice Amplifier Pro.

9. AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format. 

Home Appliances disclaimers

10. Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required. It only recognizes a human presence based on generic visual indicators, and cannot identify individual people. The recognition capabilities may be limited when a person’s entire body cannot be seen.

11. Red light will turn on when camera is working. User's appearance can be captured, but surroundings other than food item will be automatically blurred. As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. User may need to manually operate the list for accuracy. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. You must use a same log-in account between the devices.

12. AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. The ability to identify different cleaning environments can be affected by environmental conditions.

13. AI Wash and AI Dry cycle's  detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. Based on AI-based algorithm.

14. AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. The ability to identify different cleaning environments can be affected by environmental conditions.

15. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. SmartThings will display a notification before activating the saving algorithm in both 'Maximum mode' and 'Custom mode.'