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0% Interest now available when you shop with your VISA and MASTERCARD credit card. Ts and Cs apply

A New Era of Samsung AI TV

The front view of Neo QLED 8K TV. The front view of Neo QLED 8K TV.

Upscale every moment with more Wow

Experience the new era of Samsung AI TV in 8K –
where each frame bursts to life and the ordinary becomes extraordinary.

Why Samsung 8K TV?

Recognized as the No. 1 TV brand* for its 18th consecutive year and a six-
time recipient of the CES Innovation Award, Samsung presents Neo
QLED 8K – the ultimate embodiment of next-level technology and
excellence that puts Samsung at the top.

* Source-Omdia, Feb-2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

Experience quantum leaps in TV performance

NQ8 AI Gen3 Processor

Take every moment to the next level with the power of 8K. Our most cutting-edge, AI-powered NQ8 AI Gen3 Processor with 512 neural networks learns scene-by-scene to optimize picture and sound, so you get an 8K viewing experience that feels unbelievably immersive.

  • Up to
    2 x faster NPU
  •  
    25 x greater
    AI Neural Networks
  • Up to
    2.2 x faster GPU
  • Up to
    30 % faster CPU
  • Specs are in comparison to the 2024 Neo QLED 4K (NQ4 AI Gen2 Processor)

Samsung NQ8 AI Gen3 Processor is highlighted with lights as it fits and powers the surrounding technology.

*Images are simulated and for illustration purposes only.

Samsung's AI TV innovations

  • AI Picture

    • 8K AI Upscaling Pro1

      Our 8K AI Upscaling Pro technology powered by 512 AI neural networks transforms content up to an 8K resolution. Our most advanced NQ8 AI Gen3 Processor enables the sharpest and smoothest picture quality in any Samsung TV.

      Samsung NQ8 AI Gen3 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of the ball, shoes and jersey of a player in a soccer match are upscaled to great clarity.
  • AI Sound

  • AI Optimization

Explore the possibilities of Neo QLED 8K

Upscale your content into a glorious 8K experience

8K AI Upscaling Pro

Sit back and enjoy the view in stunning 8K. Our AI upscaling technology uses 512 AI neural networks to optimize every frame up to an 8K resolution. Now you can watch your favorite TV shows, movies and streaming content, including YouTube and OTT services, in our sharpest and smoothest picture yet.

Experience
1.8 x
more picture clarity and detail  8
Watch 4K content and experience picture clarity in
90 %
resolution of native 8K content  9
A clear picture of a cityscape on the 2024 Neo QLED 8K TV display. A clear picture of a cityscape on the 2024 Neo QLED 8K TV display.
  • * Viewing experience may vary according to types of content and format.
  • * Upscaling may not apply to PC connection and Game Mode.
  • * Based on consumer survey in the US and Korea. Participants were asked to quantify the difference they perceived by comparing contents up-scaled on Neo QLED 4K/8K TVs to that of a reference provided in SD, HD, FHD, 4K, and 8K (expressed in vertical pixels) bearing in mind "picture clarity and details". Contents with little movements were used to enable participants to observe the difference.
  • 8. "1.8 times" is the difference between the average perceived vertical pixels of the content up-scaled on Neo QLED 4K TV and the same content up-scaled on Neo QLED 8K TV.
  • 9. “90%" is the average perceived picture clarity and detail survey participants answered when compared to native 8K content provided as reference.

Watch each hidden detail spring to life in 8K

Quantum Matrix Technology Pro

Inky blacks, pure whites and exceptional contrast on your display let you see beyond the shadows. Quantum Matrix Technology Pro uses 10x more lighting zones than QLED 4K to fine-tune each Quantum mini LED, bringing nuanced details to life.

Up to
10 x
more lighting zones
A detailed scene of a horse. A detailed scene of a horse.

* Specs are a comparison between the 2024 QN900D 65"(Neo QLED 8K) and Q80D 65"(QLED 4K) models.

Sharpens and smooths motion of object and text

AI Motion Enhancer Pro

Our NQ8 AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.

  • * Viewing experience may vary according to types of content and format.
  • * AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

Revolutionize your gaming with peak performance

Motion Xcelerator 240Hz

Take your gaming to the next level with exceptional motion enhancements in 4K 240Hz. Motion Xcelerator 240Hz delivers powerful performance for consistently crisp visuals and blazing-fast speeds. And with Samsung’s unique dynamic refresh technology, you can play VRR games up to 4K 240Hz with an ultra-smooth screen that gives you the upper hand.

A scene from the game "The First Descendant" is seen with less clarity on one side of the screen labeled "120Hz" and with ultra-sharp clarity on the other side labeled "240Hz." User can adjust the screen side-to-side to compare the picture quality.

Neo QLED 4K
Neo QLED 8K
  • * Images are simulated and for illustration purposes only.
  • * 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Feast your ears on cinematic sound right at home

Dolby Atmos®

Escape into the action of exciting scenes with next-level Dolby Atmos surround sound. New top channel speakers create powerfully dynamic and moving sound for a cinematic experience that keeps you on the edge of your seat.

Dolby Atmos sound emanates from the top, side and bottom speakers of the screen to surround the viewers in dynamic cinematic sound. Dolby Atmos sound emanates from the top, side and bottom speakers of the screen to surround the viewers in dynamic cinematic sound.

Get transformative upscaled experiences on the mighty Neo QLED 8K

Upscale moments in your every day with our most innovative TV yet. Explore the various apps and services available for health, gaming, smart home management and other daily activities on Samsung Tizen OS, and enjoy more transformative experiences on one epic screen.

  • * Content and services may vary by region and are subject to change without notice.
  • * Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.

Meet our Neo QLED 8K TVs

  • Screen Size

  • Resolution

  • Processor

  • Contrast

  • AI Upscaling

  • HDR

  • Gaming Motion

  • Dolby Atmos®

  • Object Tracking Sound

  • Design

  • Smart TV Platform

Certified by industry experts

*Images are simulated and for illustration purposes only.

*Appearance and design specifications which are not affecting to product performance are subject to change without notice.

*Features may vary by model. Check the specifications of each model for details.

  1. 8K Upscaling Pro is only available with QN900D, QN800D has 8K Upscaling. Native 8K content availability is very limited.
  2. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D. Compared to previous Samsung Smart TV. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
  3. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
  4. The quality of the picture may vary depending on source content and viewing environment.
  5. Performance may vary depending on installation environment and surroundings.
  6. 90W 6.2.4.ch speakers is only available on QN900D. The quality of sound effects may vary depending on the source content, installation and environmental characteristics (e.g. ceiling).
  7. Performance may vary depending on installation environment and surroundings.
  8. AI Auto Game mode works for console games only.
  9. The SmartThings app is required to utilise AI Energy Mode. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual. AI Energy Mode does not support Game Mode, Intelligent Mode, Art Mode, Screen Mirroring, Ambient Mode or Retail Mode. Energy savings are based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

* Key features may different from Key Spec.

* Images are for illustration purposes only and the accessories are sold separately.

* Features and specifications are subject to change without prior notification and may vary per country, please check in store for more details.

1. Certain features require express consent for the collection and use of personal information. Some features may require additional accessories (sold separately). Certain features, apps and services may not be available on all models and in all regions and are subject to change without notice. Internet connection required. Data, subscription or other charges may apply. Certain features are available only on free to air channels and/or require a Samsung Apps account.

2. Each speaker must be connected to a mains power supply. Wireless access to content requires a Wi-Fi network, compatible smart phone and Samsung Hub, sold separately. App must be downloaded. Data charges may apply. Usage may be subject to third party agreements. Samsung takes copyright seriously. Only share content that you own or have the right to share.

3. An NFC-enabled compatible device is required. NFC App may need to be downloaded.

4. To view in 3D, a 3D TV and 3D glasses are required.

5. Evolution Kit sold separately. It will enhance your smart features to the levels of the corresponding year of launch of your Evolution Kit. Only the software and processing hardware will be upgraded; other hardware will not be upgraded. Evolution Kit may not support certain apps and functions previously installed or available on your TV. Please check 117.p.syniva.es for more details before purchasing the Evolution Kit. Based on currently determinable UHD connectivity, broadcasting and Blu-Ray standardization initiatives. TV panel cannot be upgraded and may differ from future standards.

6. UHD Upscaling - Performance may vary depending on source content.