A New Era of Samsung AI TV

The front view of Neo QLED 8K TV. The front view of Neo QLED 8K TV.

Upscale every moment with more Wow

Experience the new era of Samsung AI TV in 8K
where each frame bursts to life and the ordinary becomes extraordinary.

Why Samsung 8K TV?

Recognised as the No. 1 TV brand* for its 18th consecutive year and a six-time recipient of the CES Innovation Award, Samsung presents Neo QLED 8K – Samsung's ultimate embodiment of next-level technology and excellence that puts Samsung at the top.

* Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Experience quantum leaps in TV performance

NQ8 AI Gen3 Processor (QN900D only)*

Take every moment to new levels with the power of 8K. Our most powerful, AI-powered NQ8 AI Gen3 Processor with neural networks learns scene-by-scene to optimise picture and sound, so you get an unbelievably immersive viewing experience in up to 8K resolution.**

  • Up to
    2 x faster NPU
  •  
    25 x greater
    AI Neural Networks
  • Up to
    2.2 x faster GPU
  • Up to
    30 % faster CPU
  • Specs are in comparison to the 2024 Neo QLED 4K (NQ4 AI Gen2 Processor)

Samsung NQ8 AI Gen3 Processor is highlighted with lights as it fits and powers the surrounding technology.

  • * NQ8 AI Gen 3 Processor is only available on QN900D. QN800D has NQ8 AI Gen 2 Processor.
  • ** Compared to previous Samsung Smart TV. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality of source content and may not apply to PC connection and Game Mode.

Samsung's AI TV innovations

  • AI Picture

    • 8K AI Upscaling Pro1

      Our 8K AI Upscaling Pro technology (QN900D only) powered by AI neural networks can transform content up to an 8K resolution.1 Our most advanced NQ8 AI Gen3 Processor enables the sharpest and smoothest picture quality in any Samsung TV.2

      Samsung NQ8 AI Gen3 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimise the picture at the forefront. The details of the ball, shoes and jersey of a player in a soccer match are upscaled to great clarity.
  • AI Sound

  • AI Optimisation

Explore the possibilities of Neo QLED 8K

Upscale your content into a glorious 8K experience

8K AI Upscaling Pro

Sit back and enjoy the view in stunning 8K. Our AI upscaling technology uses AI neural networks to optimise every frame up to an 8K resolution. Now you can watch your favourite TV shows, movies and streaming content, including YouTube, in our sharpest and smoothest picture yet.**

Experience up to
1.8 x
more picture clarity and detail*
Watch 4K content and experience picture clarity in
90 %
resolution of native 8K content*
A clear picture of a cityscape on the 2024 Neo QLED 8K TV display. A clear picture of a cityscape on the 2024 Neo QLED 8K TV display.

* Based on consumer survey in the US and Korea. Participants were asked to quantify the difference they perceived by comparing contents up scaled on Neo QLED 4K/8K TVs to that of a reference provided in SD, HD, FHD, 4K, and 8K (expressed in vertical pixels) bearing in mind "picture clarity and details". Contents with little movements were used to enable participants to observe the difference. "1.8 times" is the difference between the average perceived vertical pixels of the content up scaled on Neo QLED 4K TV and the same content upscaled on Neo QLED 8K TV the difference. “90%" is the average perceived picture clarity and detail survey participants answered when compared to native 8K content provided as reference.
** Compared to previous Samsung Smart TV. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Watch each hidden detail spring to life in 8K

Quantum Matrix Technology Pro

Inky blacks, pure whites and exceptional contrast on your display let you see beyond the shadows. Quantum Matrix Technology Pro uses 10x more lighting zones than QLED 4K to fine-tune each Quantum mini LED, bringing nuanced details to life.

Up to
10 x
more lighting zones*
A detailed scene of a horse. A detailed scene of a horse.

* Specs are a comparison between the 2024 QN900D 65" (Neo QLED 8K) and Q80C 65" (QLED 4K) models.

Sharpens and smooths motion of object and text

AI Motion Enhancer Pro

Our NQ8 AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.

* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Revolutionise your gaming with peak performance

Supports 4K 240Hz VRR via HDMI 2.1

Take your gaming to the next level with exceptional motion enhancements in 4K 240Hz (QN900D only). Motion Xcelerator 240Hz delivers powerful performance for consistently crisp visuals and blazing-fast speeds. And with Samsung's unique dynamic refresh technology, you can play VRR games up to 4K 240Hz with an ultra-smooth screen that gives you the upper hand.

A scene from the game "The First Descendant" is seen with less clarity on one side of the screen labeled "120Hz" and with ultra-sharp clarity on the other side labeled "240Hz." User can adjust the screen side-to-side to compare the picture quality.

Neo QLED 4K
Neo QLED 8K

* QN900D supports 240Hz, QN800D supports 120Hz. Requires compatible gaming PC supporting 4K resolution, 240Hz motion rate and Variable Refresh Rate. Viewing experience and picture quality may vary according to types of content and format. Images are simulated and for illustration purposes only.

Feel the pulse of every scene with cinematic sound

Dolby Atmos®

Escape into the action of exciting scenes with next-level Dolby Atmos surround sound. New top channel speakers create powerfully dynamic and moving sound for a cinematic experience that keeps you on the edge of your seat.*

Dolby Atmos sound emanates from the top, side and bottom speakers of the screen to surround the viewers in dynamic cinematic sound. Dolby Atmos sound emanates from the top, side and bottom speakers of the screen to surround the viewers in dynamic cinematic sound.

* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define 'True Dolby Atmos' as featuring an upwards-firing directional speaker for three dimensional sound.

Get transformative upscaled experiences on the mighty Neo QLED 8K

Upscale moments in your every day with our most innovative TV yet. Explore the various apps and services available for health, gaming, smart home management** and other daily activities on Samsung Tizen OS, and enjoy more transformative experiences on one epic screen.*

  • * Content and services may vary by region and are subject to change without notice.
  • * Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.
  • * Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
  • ** Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit 117.p.syniva.es/au/apps/smartthings/ for a list of current compatible devices.

Why Samsung

Five reasons our TVs are awesome:

Meet our Neo QLED 8K TVs

  • Screen Size

  • Resolution

  • Processor

  • Contrast

  • AI Upscaling

  • HDR

  • Gaming Motion

  • Dolby Atmos®

  • Object Tracking Sound

  • Design

  • Smart TV Platform

Certified by industry experts

* Pantone Validated. Pantone SkinTone Validated. VDE Tested for 8K resolution, Color Volume 100% according to DCI-P3. www.VDEinfo.com ID. 40057583 Tested by VDE Germany. VDE Tested as CRD (Circadian Rhythm Display). www.VDEinfo.com ID. 40058035 Tested by VDE Germany.