The Serif 55" QLED 4K Lifestyle TV

The Serif 55" QLED 4K Lifestyle TV

QA55LS01RAWXXY

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  • Discover distinctive TV, designed by Bouroullec
  • Show images onscreen when you're not watching TV
  • See consistently bright and vivid colours from QLED TV
  • Stream your music easily with a one-touch connection
  • *Advertised screen size rounded to nearest whole inch and actual screen size may be up to 0.5" smaller than advertised size.

Choose size

  • I-shaped Design
    'I' Shape design
  • The Serif meets QLED technology
    QLED
  • Say goodbye to black screen
    Ambient Mode

The Serif. Rethink TV.

The Serif. Rethink TV.

  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.

Top 4 Features

Iconic Design

Iconic Design

With an iconic I-shaped design, The Serif is more than a TV – it's a statement piece.

Quantum Dot Technology

Quantum Dot technology

Samsung's Quantum Dot technology delivers consistently bright and vivid images so you see stunning picture quality.

NFC on TV

NFC on TV

Place your eligible mobile device on The Serif to connect and enjoy your mobile contents on TV.

*This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Bouroullec Design

Serif Ambient Mode

Say goodbye to blank screens, with beautiful palette-theme designs that display when your TV is off.

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

*The Serif is available in white in Australia. Other colours are not available in Australia.

I-shaped Design

The Serif is more than a TV – it’s a statement piece. With its slim body broadening at the top to form a flat shelf-like surface, the iconic I-shaped design can be the focal point of any room.

I-shaped Design

The Serif is more than a TV – it’s a statement piece. With its slim body broadening at the top to form a flat shelf-like surface, the iconic I-shaped design can be the focal point of any room.

I-shaped Design

The Serif is more than a TV – it’s a statement piece. With its slim body broadening at the top to form a flat shelf-like surface, the iconic I-shaped design can be the focal point of any room.

I-shaped Design

The Serif is more than a TV – it’s a statement piece. With its slim body broadening at the top to form a flat shelf-like surface, the iconic I-shaped design can be the focal point of any room.

  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.

Transform your screen into a design piece

Ambient Mode

Say goodbye to blank screens. Serif Ambient Mode displays palette-theme designs and useful information on your TV when it’s off, transforming the screen into a beautiful lifestyle canvas.

* The Serif is available in white in Australia. Other colours are not available in Australia. * Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours. Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance may vary by region and are subject to change without notice.

In harmony with your space

All round Design

The Serif blends in, wherever you put it. With its smooth durable finish and clean, sharp lines, the TV looks good from all angles and melts into your space like a decorative object.

In harmony with your space

All round Design

The Serif blends in, wherever you put it. With its smooth durable finish and clean, sharp lines, the TV looks good from all angles and melts into your space like a decorative object.

In harmony with your space

All round Design

The Serif blends in, wherever you put it. With its smooth durable finish and clean, sharp lines, the TV looks good from all angles and melts into your space like a decorative object.

In harmony with your space

All round Design

The Serif blends in, wherever you put it. With its smooth durable finish and clean, sharp lines, the TV looks good from all angles and melts into your space like a decorative object.

  • *The Serif is available in white in Australia. Other colours not ranged.
  • *The Serif is available in white in Australia. Other colours not ranged.
  • *The Serif is available in white in Australia. Other colours not ranged.
  • *The Serif is available in white in Australia. Other colours not ranged.

Adding elegance to the icon

Metal Floor Stand

Easily position The Serif anywhere in your room. Designed to blend naturally with your room, the included black metal stand complements and completes the TV's bold design and elegant silhouette.*

*The Serif is available in white in Australia. Other colours not ranged.

The Serif exclusive patterns

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us – a beautiful leaf and a textured fabric.*

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Easily conceal the power cable

The Serif doesn't just look great – it can make your whole room look neater. A specially designed channel inside the TV stand lets you hide the power cord, for a sleek and streamlined setup.

The Serif: Go Behind The Bouroullec's Design

Brains and beauty. The Serif meets QLED.

Quantum Dot technology

The Serif 2019 is a Samsung QLED TV, with Quantum Dot technology for stunning picture quality. Discover consistently bright and vivid images with beautiful colour on The Serif.

Brains and beauty. The Serif meets QLED.

Quantum Dot technology

The Serif is a Samsung QLED TV, with Quantum Dot technology for stunning picture quality. Discover consistently bright and vivid images with beautiful colour on The Serif.

See every detail

Ultra Bright

Experience the vibrancy of our Ultra Bright screens. Images on The Serif are designed to display with extreme contrast and clarity, helping you to see superb detail even in the lightest and darkest parts of an image.*

* The Serif is available in white in Australia. Other colours are not available in Australia. *Compared to Samsung RU8000TV. HDR content required. Compatibility with all HDR content is not guaranteed. The certification may vary by model. The range of Quantum HDR claims luminance is based on internal testing standards and is subject to change according to viewing environment or specific conditions. The Serif is available in white in Australia. Other colours not ranged.

* The Serif is available in white in Australia. Other colours are not available in Australia. *Compared to Samsung RU8000TV. HDR content required. Compatibility with all HDR content is not guaranteed. The certification may vary by model. The range of Quantum HDR claims luminance is based on internal testing standards and is subject to change according to viewing environment or specific conditions. The Serif is available in white in Australia. Other colours not ranged.

Works with…

Discover a new and convenient connected lifestyle, with your TV at the centre. The Serif can integrate seamlessly with compatible smart speakers and mobile devices, including non-Samsung models.*

*Compatible device required. Some functions provided by connected devices may not be suppported or limited in use.

NFC on TV*

Step 01 Step 01

Step 01

With the TV screen off, place your mobile device on top of The Serif.

Step 01 Step 01
Step 02 Step 02

Step 02

Your mobile will connect to the TV via NFC.

Step 02 Step 02
Step 03 Step 03

Step 03

Now you can stream music from your compatible mobile on The Serif.

Step 03 Step 03
Step 04 Step 04

Step 04

Enjoy your content quickly with the fast connection.

Step 04 Step 04
  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Bixby on TV

Bixby (Availability of the feature may vary by region. Check before use.)

You can even talk to The Serif. The Bixby voice assistant can go beyond just controlling The Serif. Just ask and get more.*

* This feature is only available in certain languages. The content within the screen are simulated images and are for demonstration purposes only. * The Serif is available in white in Australia. Other colours are not available in Australia.

AirPlay 2

(Availability of the feature may vary by region. Check before use.)

With AirPlay 2 built-in, you can stream or share content from Apple devices* to the screen. Easily play videos, music, photos and more from your iPhone, iPad and Mac on The Serif.^

* These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher ^Inernet connection required. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/.

* These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher ^Inernet connection required. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/.

Amazon Alexa

(Availability of the feature may vary by region. Check before use.)

The Serif 2019 works seamlessly with Amazon Alexa*. Easily connect your Alexa-enabled devices and use your voice to turn on The Serif, change channels, control volume and more.^

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. ^ Internet connection required. SmartThings is compatible with selected devices. Please see 117.p.syniva.es/au/smartthings. Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.Turn-on TV feature support may vary by model. Not all commands may be supported, dependent on region.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. ^ Internet connection required. SmartThings is compatible with selected devices. Please see 117.p.syniva.es/au/smartthings. Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.Turn-on TV feature support may vary by model. Not all commands may be supported, dependent on region.

Google Assistant

(Availability of the feature may vary by region. Check before use.)

The Serif works with Google Assistant to make your house more connected.

*Google and related marks and logos are trademarks of Google LLC. ^ Internet connection required. SmartThings is compatible with selected devices. Please see 117.p.syniva.es/au/smartthings. Turn-on TV feature support may vary by model.

*Google and related marks and logos are trademarks of Google LLC. ^ Internet connection required. SmartThings is compatible with selected devices. Please see 117.p.syniva.es/au/smartthings. Turn-on TV feature support may vary by model.

Easy to Use

One Remote Control & Mobile App

Easily control all compatible devices and content with just One Remote Control* and your mobile. Adjust the settings or find new artwork to display^. Easy to find, easy to use.

* Compatible only with selected devices. Please see samsung.com/au/oneremote . ^ Internet required. Compatible mobile device required. SmartThings app must be downloaded and installed. Data and subscription charges may apply. Apps may be subject to change. * Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance may vary by region and are subject to change without notice.

* Compatible only with selected devices. Please see samsung.com/au/oneremote . ^ Internet required. Compatible mobile device required. SmartThings app must be downloaded and installed. Data and subscription charges may apply. Apps may be subject to change. * Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance may vary by region and are subject to change without notice.

Specifications

  • Series LS
  • Screen Size 55"
  • Samsung SMART TV Smart
  • Mobile to TV - Mirroring, DLNA Mobile to TV - Mirroring, DLNA
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Support

Find answers to your questions about the product

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User manual & Downloads
  • e-Manual
    ENGLISH
    Download
  • User Manual
    ENGLISH
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FAQ

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* Free delivery is available in selected areas within Australia.

^ Afterpay allows you to pay for your purchase over 4 instalments due every 2 weeks. For purchases up to $3,000 only. Advertised amount subject to approval by Afterpay.

‡ Latitude Finance: Approved customers only. Minimum spend applies. Equal monthly payments required. T&Cs, fees and charges apply. Exclusions may apply. Available on participating Latitude credit cards only. If there is an outstanding balance after the interest free period ends, interest will be charged at the Expired Promotional Purchase Rate currently 29.99% p.a. (subject to change). Account service fee per month applies (subject to change). Interest may also apply to other credit card transactions or if you do not comply with the T&C’s. Conditions of use set out the T&C’s of the Latitude Gem Visa credit card. Credit is provided by Latitude Finance Australia ABN 42 008 583 588 Australian Credit Licence number 392145. Learn more.