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Samsung Vision AI

The view zooms through curving structures like glaciers that are blue tinged with yellow. The view arrives at a fantastic field of pink and orange grass and bushes. Cut to an aerial view of clouds and waves. The clouds partly clear up to reveal an otherworldly blue landscape with fog and swirls.

* Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.


Samsung Vision AI transforms screens into
intelligent solutions that enrich everyday life.
We’re redefining what screens can do — simplifying,
enhancing and empowering your daily experiences.

Foundation of Samsung
Vision AI

  • One UI Tizen

    Seamless and personalised user experience, latest entertainment and 7 years of OS upgrades.1

    A TV screen displays apps, services and streaming options available with Samsung One UI Tizen.

  • AI Processor2

    Fast, intelligent AI processor enhances picture, sound and daily life with AI features.

    Samsung NQ8 AI Gen3 Processor chip*.

  • Samsung
    Knox Security

    Your privacy, secured. A dedicated solution that helps protects both privacy and security.3

    The Samsung Knox Security logo, which resembles a shield.
Enjoy 7 years of
new TV experiences
for free
A metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text.
Upscale your every moment

Front-row experiences

AI Upscaling

Samsung Vision AI makes your everyday content feel cinematic. AI Picture4 enhances resolution for breathtaking
sharpness and detail. AI Sound4 fine-tunes the audio, delivering crystal-clear dialogue and immersive sound.
AI Optimisation4 intelligently adjusts settings to match your content and environment.

A man and a boy play basketball. AI detects several points in the scene for upscaling. Waves of tiny diamonds appear from these points and sweep across the screen. The scene becomes clearer and more vivid. The view zooms out to reveal that it's a scene being played on a TV screen.

Extraordinary together

SmartThings

Pet Care

Samsung Vision AI can enhance your everyday life by
unlocking new SmartThings features. Stay connected to your loved ones with
Pet Care5, ensuring peace of mind even when you’re away.

A woman is sitting in an outdoor location. She smiles as she looks down at her phone, viewing her pet at home.
In a living room, a pet dog watches a scene of another dog biting a watermelon on a TV screen. SmartThings logo.

Universal Gestures

Samsung AI TVs also recognise Galaxy Watch's
Universal Gestures6 for quick, easy use — like rotating the watch's bezel to scroll the TV screen, or making a fist to return to the previous screen.

A woman controls a TV across the room with her Galaxy Watch. She gestures to press pause on a scene of a girl picking oranges.
Four different shots of a user trying out Galaxy Watch Universal Gesture, including touching and looking at their watch.
It’s your show

Personalised experiences

Generative Wallpaper

What's your mood for
the day? What appeals to you?

There's even a new way to visually express yourself. Every day, you can enter keywords into your TV that reflect your mood.
With Generative Wallpaper7, your TV will create stunning backgrounds that match those vibes.

A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

  • A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
  • An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
  • A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
  • A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
  • A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
  • An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
  • A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
  • A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
  • An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
  • A series of mountains with green trees. A note at the bottom reads AI-generated content.
  • A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.

Bixby

Our AI voice assistant is here to help

Do you have questions to ask or ideas to share? Bixby8, our AI voice assistant, is here to help. With Samsung Vision AI,
it understands the context better, making conversations smoother and offering more useful support.

In a living room, a woman smiles at a TV on the wall. The TV screen displays an outdoor scene of cliffs and water with the prompt What's the weather in Paris today?
Speech bubble reads What's the weather in Paris today?
Speech bubble reads The weather in Paris today is clear.
Speech bubble reads Is there a famous place there?
Speech bubble reads Paris is famous for the Eiffel Tower, the Seine River and more.
Speech bubble reads Find that on YouTube.

A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV.

Meet Vision AI in Samsung AI TVs

  1. One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
  2. QN990F only
  3. Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.
  4. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
  5. Real time streaming on mobile is supported on (mobile) Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on (TV) 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications. Camera is sold separately.
  6. Universal Gesture supports Galaxy Watch 4 and higher / Wear OS 5 and higher.
  7. Requires internet connection and Samsung Account. Number of daily attempts may be limited.
  8. Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR. Not all accents, dialects and expressions recognised.